With a short introduction to the role of Product Owner in a Scrum team, this lecture aims at demonstrating the unique leadership role that the business representative could and should assume in agile projects. Business representative as a Product Owner provides more direct availability of functional knowledge and stakeholder expectations to the project. Decisions can be taken on the spot. Mutual understanding of the business and development perspective is much higher, so any functional, budgetary, legal or other issue is less demanding. But great power of Product Owner comes with huge responsibility – as this person’s professional life becomes dedicated to the well-being of the project and the product being developed. Lecturer will provide a hands-on experience with thinking and collaboration tools and practices in moving and shaping a product vision to a product that the end-users will love.

1. AGILE ME
BUSINESS REPRESENTATIVE AS A
SUCCESSFUL AGILE PRODUCT
OWNER
KEMAL BAJRAMOVIC
HEAD OF IT GROUP
CIVIL SERVICE AGENCY OF BIH
Business Representative as a Successful Agile Product Owner - author Kemal Bajramovic. Licensed with Creative Commons Attribution-NoDerivs 3.0 Unported License
Distributing is allowed, as long as presentation is not modified and integral, with attribution given to the author.

2. AGILE MEAGILE ME
2
gold sponsor
silver sponsor
bronze sponsor
media partner

3. AGILE ME
Features
Quality
BudgetTime
PLAN
Features
Quality
BudgetTime
Features
Quality
Budget Time
RESULT
CONTEXT

4. AGILE MEPRODUCT OWNER
• The only authority which decides which functionalities will
be developed in what order
• Maintains and communicates a clear vision of what is
Scrum team trying to achieve to all involved in the project
• Responsible for success of the product being developed
(or maintained)
• Actively cooperate with Scrum Master and development
team, and has to be available and committed to answer
questions and give clarifications as soon as possible

5. AGILE ME
PRODUCT OWNER POSITION IN A PROJECT
The product owner is an empowered central point of product leadership.

6. AGILE MEPRODUCT OWNER RESPONSIBILITY
• Manage economics
• Participate in planning
• Refine the product backlog
• Define the acceptance criteria and verify that they are met
• Collaborate with the development team
• Collaborate with the stakeholders

7. AGILE ME
Domain skills
People skills
Decision making
Accountability
• Product visionary
• Knows not everything can be anticipated
• Has business and domain expertise
• Has a good relationship with stakeholders
• Negotiator, consensus builder
• Good communicator
• Powerful motivator
• Empowered to make decisions
• Willing to make a hard decisions
• Decisive
• Takes an business view to balance issues
• Accepts responsibility for the product
• Committed and available
• Acts as a Scrum team member
PRODUCT OWNER CHARACTERISTICS

8. AGILE MEWHO SHOULD BE A PRODUCT OWNER?
Development
option
Internal
development
Commercial
development
Outsourced
development
Product owner candidate
Representative/user of the
department that will use the
system.
Internal proxy for real clients
and users (product manager,
project manager).
Representative/user from
organization which pays for the
system and which will use the
system.

9. AGILE ME
Benefit
PRODUCT OWNER IN OUTSOURCED DEVELOPMENT
Benefits
Product owner role
Analyst
Account
manager
IT
project
manager
Business
with
mandate
Head of
dept. –
mini CEO
- CEO
Not Scrum
Business not
part of a
Scrum team
Business
provides the
Product Owner

10. AGILE ME
ADAYINLIFEOFABUSINESS-SIDE
PRODUCTOWNER
A DAY IN LIFE OF A BUSINESS-SIDE
PRODUCT OWNER

11. AGILE ME

12. AGILE MEAGILE ME
Thank You
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