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Why Hire an Agile Coach

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Slides from my presentation in the Champions of Agile track at the Scrum Alliance US Gathering in Ausin, May 2019.

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Why Hire an Agile Coach

  1. 1. Why Hire an Agile Coach? Roger Brown
  2. 2. Objectives – How to: DESCRIBE AN AGILE COACH IDENTIFY COACH COMPETENCIES DISTINGUISH GOOD COACHES VALUE AN AGILE COACH
  3. 3. Who here is an Agile coach?
  4. 4. Who here might… hopes to… wishes they could… hire an Agile coach?
  5. 5. What is an Agile Coach? A person with expert knowledge of one or more areas within Agile Software Development who understands the difference between coaching and consulting, has coaching competencies and a coaching mindset and applies these in service to individual and organizational improvement to achieve greater success through agility. Source: me
  6. 6. You Mean Scrum Masters? Yes,and…
  7. 7. Isn’t “Coach” Just a Fancy Name for a Consultant? Acme Consulting Agile Transition Plan for New Co. - Buy tool AcmePlan ™ - Rename PMO to Agile Office - Create Teams using HugeAgile™ Scaling Framework - Embed 4 of our coaches - 1 Day training for PMs and Tech Leads - 1 page Executive Training Manual - I’ll be back next month Acme Coaching Agile Transition Plan for New Co. - Why are you doing this? - How will we measure progress? - How do you do things now? - What is your company culture? - Who are the decision makers, leaders, Agile proponents/detractors? - What have you done so far? - When shall I check back? Tell Ask
  8. 8. What does an Agile Coach Provide? Reinforced Learning Training is a Transaction Coaching is a Relationship
  9. 9. What does an Agile Coach Provide? Deep Knowledge of Agile Lean Startup
  10. 10. What does an Agile Coach Provide? Broad Experience
  11. 11. What does an Agile Coach Provide? Impartial Perspective
  12. 12. What does an Agile Coach Provide? Systems View
  13. 13. What does an Agile Coach Provide? Access to Resources
  14. 14. What does an Agile Coach Provide? Coaching Competencies ?
  15. 15. Source: Scrum Alliance® Certified Team Coach® and Enterprise Coach ® Programs Core Agile Coaching Competencies 1. Assess - Discovery & Direction 2. Balance - Coaching & Consulting 3. Catalyze - Leadership & Organizations 4. Facilitate - Focus & Alignment 5. Educate - Awareness & Understanding
  16. 16. The Coaching Mindset • Service • Awareness • Relationship • Client Growth • Personal Growth • Holistic/Systems View • Confidence with Humility
  17. 17. Where Do I Find One? ❖ Coaches Clinics ❖ Agile Consultancies ❖ Conference Speakers ❖ Agile Authors ❖ Meet-Ups
  18. 18. But Be Careful With… x LinkedIn x Recruiters x Body Shops x Big Consultancies
  19. 19. ➢ Certifications ➢ Collaborators ➢ References ➢ Case Studies How Do I Know One When I See One? AGILE FLUENCY PROJECT
  20. 20. Why Haven’t You Hired an Agile Coach? We’ll read a book and do it ourselves. We got CSM Training. Why would we need anything else? They cost too much!I’ll be the coach. $$$$$$$$$
  21. 21. Likely Trajectories Graph © 2013 Trail Ridge Consulting LLC Read the Book Hired Coaches then Created Coaches Got CSM Classes
  22. 22. Why is Agile So Hard?
  23. 23. But Coaching is So Expensive! Enterprise Coach Contract Time: 3 Months Teams Impacted: 10 Onsite Days: 10 Remote Days: 3 Onsite Rate: $4,000/day Remote Days: $2000/day Travel Expense, 5 trips: $5,000 ----------------------------------------- Total Cost: $51,000 Team Coach Contract Time: 3 Months Teams Helped: 5 Onsite Days: 3/week Onsite Rate: $2,000/day Travel Expense, 5 trips: $5,000 ------------------------------------------ Total Cost: $72,000
  24. 24. How Much Does a Sprint Cost? Skill People Labor Cost Per 2 week QA 2 $10,000/person SW Dev 5 $12,000/person ScrumMaster 1 $14,000/person Product Owner 1 $20,000/person Total: $114,000
  25. 25. How Much is A Sprint Worth? Cost of Sprint = $114,000 Average Net Profit of US Software Companies = 15% Baseline Sprint Value = $17,100
  26. 26. What is the Payback for the Enterprise Coach? Sprint Cost $114,000 * 10 teams = $1,140,000 Sprint Profit $17,100 * 10 teams = $171,000 Coach Cost: $51,000 If Gain in Value Throughput Is The Profit Gain Is Coach Investment Pays off in Sprint 10% $17,100 3 50% $85,500 1 100% $171,000 1
  27. 27. What is the Payback for the Team Coach? Sprint Cost $114,000 * 5 teams = $570,000 Sprint Profit $17,100 * 5 teams = $85,500 Coach Cost: $72,000 If Gain in Value Throughput Is The Profit Gain Is Coach Investment Pays off in Sprint 10% $8,550 8 50% $42,750 2 100% $85,500 1
  28. 28. 4 3 2 1 0 0 10% 50% 100% 3.8 1.9 .38 Payback ($M) % Gain in Value Throughput Cumulative Gain in 1 Year (Enterprise Coach )
  29. 29. In Conclusion • You will reach Agility sooner • The pathway will be smoother • Your Agility will be more sustainable • An Agile Coach is a bargain Why Hire an Agile Coach?
  30. 30. NOW who might hire an Agile coach?
  31. 31. Thank you! roger.brown@agilecrossing.com www.agilecrossing.com www.agilecoachjournal.com www.linkedin.com/in/rogerwbrown I want to be an Agile Coach when I grow up! © 2019 Roger W. Brown

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