This document discusses how to innovate without imploding and provides tips for startups. It examines the elements needed for an innovation ecosystem, including tools, interactions, experiments, and retrospectives. It also profiles a potential customer as a working mom who feels overwhelmed and wants help coordinating her life to feel more in control.

1. How to Innovate
without Imploding

2. @TriKro
Tristan Kromer!
!
i@mNotaNinja.com!
GrasshopperHerder.com

3. Life at the end!
of the Waterfall

6. What do startups do?

21. Tools
(and workshops)

22. Buy
my book!

25. Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
BEHAVIORS
Calls to remind husband for errands
Help coordinating errands, manage
kids, keep things running
Have time for herself
Feel like she has life under control
NEEDS & GOALS
“to clone herself”
Working mom
34 years old
Lives in Walnut Creek,
works in San Jose
Married, 2 kids
Household income is $150k / year
DEMOGRAPHICS

29. Interactions
Events
Happiness

31. Goal Hypothesis
Measurement
Experiment
Result
Next Step

32. Retrospectives

38. Innovation Ecosystem

41. • Which elements do you have
in your company?

43. @TriKro
Tristan Kromer!
!
i@mNotaNinja.com!
GrasshopperHerder.com