1.
HOW TO EARN EXECUTIVE
SUPPORT FOR YOUR 2023
PR INITIATIVES Andrea Holland
PR Entrepreneur, VC and
Startups PR Consultant
with
Tara Dwyer
Webinar Coordinator,
Public Relations Today
February 8th, 2023
11:00 am PST
2:00pm EST
7:00pm GMT

2.
Started and run by a successful group of digital media
entrepreneurs, Aggregage Is reimagining and building out
the next generation of business media In a way that meets
the needs and expectations of today's business professionals
and B2B marketers.
Using social media, machine intelligence, smart algorithms,
and big data, Aggregage's ever-growing portfolio of industry
sector focused verticals delivers the most engaging and
relevant content to each industry's professionals.
Learn more at www.aggregage.com

3.
Click on the QUESTIONS panel
to interact and engage!
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining
and call in using the numbers below.
United States: +1 (914) 614-3221
Access Code: 383-288-435

4.
Andrea Holland
PR Entrepreneur, VC and Startups PR Consultant
HOW TO EARN EXECUTIVE SUPPORT FOR
YOUR 2023 PR INITIATIVES

5.
How many times have you heard…
- What’s the difference between PR and
Marketing?
- How do you measure PR?
- That’s too expensive, can you do it for cheaper?
- Can you guarantee me a story in the Wall Street
Journal?
- Do we really need PR?

6.
PR + COMMUNICATIONS HOLDS A
UNIQUE SUPER POWER

7.
Today you’ll walk away with an
understand of….
- How PR efforts can support different business
units within an organization
- How to better arm yourself for tough executive
conversations
- How to explain the “how” and “why” PR has the
power to fulfill company goals

8.
Andrea Holland
16 years in PR/Communications across global
agencies, in-house and consulting

9.
The Data
Companies with the highest
volume of media coverage –
on average a total of 207
pieces – received the highest
increases (an average of
28,188 per cent) in funds
raised between Series A and
Series B.

10.
Business Development + Sales
(Funding!)
- Generating Positive Brand Awareness
- Creating Credibility and Trust
- Humanizing Your Story

11.
Marketing
- Improving SEO
- Supporting Relevant Messaging
- Third Party Validation

12.
Human Resources/Recruiting
- Engineering
- Sales
- Product
- …you name it

13.
BUSINESS UNIT IMPACT: Partnerships, Access to Tech Accelerator, Sales

14.
BUSINESS UNIT IMPACT: Funding, Marketing, Biz Dev and Sales

15.
BUSINESS UNIT IMPACT: Sales & Business Development

16.
BUSINESS UNIT IMPACT: Hiring, Partnerships, M&A, Sales

17.
BUSINESS UNIT IMPACT: Sales & Business Development

18.
BUSINESS UNIT IMPACT: Hiring, Sales, Marketing

19.
BUSINESS UNIT IMPACT: Sales & Business Development
- Use your Super Power to connect business intent with outcomes.
- Work to be a “solutionist” and identify ways to add value.
- Think STRATEGIC and use TACTICS to achieve it.
Contact Details:
Shawna Bruce
M.D. Bruce & Associates Ltd.
mdbruceandassociates.com
linkedin.com/in/shawnabruce

20.
Tara Dwyer
Webinar Coordinator,
Public Relations Today
/in/dwyertara
publicrelationstoday.com
Q&A
andreaholland.com
/in/aholland/
remoteprjobs.com
Andrea Holland
PR Entrepreneur, VC and Startups PR Consultant

21.
Connecting
- Connect with me on LinkedIn and Twitter
@andreaholland
- LinkedIn Learning Courses
- RemotePRJobs.com (25% off coupon)
- Online Course: Build Your Own PR Practice (20% off)