In this session Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share!

1. Database Restoration:
How to Revive Dead
Leads and Generate
New One
s
9:30 am PD
T
12:30 pm ED
T
5:30 pm GMT
May 3rd, 2022
Residential Realty Today
Expert Insights. Personalized For You.
with Rivers Pearce, CEO of W8LES
S

2. Brought to you by:
BoomTown has all the tools, technology, and teams you need for real estate success. It’s
the only solution that generates and manages your leads, with 300+ experts at your
back. Lead generation, consumer-facing websites, CRM technology, lead management
services and more, come in flexible packages that scale with success.
Our mission is to make real estate agents successful, and our service offerings extend
far beyond technology: peer coaching support, lead qualification services to contact,
qualify, and nurture leads, and dedicated advisors offer personalized support at every
step, from onboarding and training to optimizing your business and planning for strategic
growth.
Learn how BoomTown can help you, at BoomTownroi.com!

3. TO USE YOUR TELEPHONE
:
You must select "Use Telephone" after joining
and call in using the numbers below
.
United States: +1 (562) 247-832
1
Access Code: 856-594-01
3
Audio PIN: Shown after joining the webinar
Click on the Questions panel to
interact with the presenters
TO USE YOUR COMPUTER'S AUDIO
:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is
recommended.
--
OR--
Residential Realty Today
Expert Insights. Personalized For You.

4. Database Restoration
:
How to Revive Dead
Leads and Generate
New One
s
Rivers Pearc
e
CEO of W8LES
S
Featuring...

5. MINDSET RESET

7. Is This The End??

8. 95% of the time we simply live in
our home

9. Transaction Agent
vs
Trusted Home Advisor

10. What’s Your SAT Score?

11. TECHNOLOGY
ACCOUNTABILITY
EFFICIENCY
SYSTEMS

14. Real estate agents earning $100,000 or more in
gross commission income are more than twice
as likely to use advanced technology tools like
a customer relationship management tool (CRM)
than agents who earn less
.
https://theclose.com/real-estate-statistics/

15. THE ORGANIC DATABASE

17. New Leads
Prospects
Closed
Tota
l
Activ
e
VS
Churn and Burn Active User Growth

19. bring ‘em back…
price
adjustments what’s my home
worth?
how much equity
do I have?
just sold
just listed

20. Smart CRM = Table Stakes. Period.

21. Buy Before
You Sel
l
iBuyer
s
Power
Buyers
Today’s Consumers Have More Options

22. NEW LEADS, OLD DATABASE

24. First Party Data FTW

27. What Else Can You Do With A
Massive Database + Smart CRM??

28. Example of “Surround Sound” Campaign
1.Identify People Who Are Consistently
Returning To Search Properties (exhibiting
buyer behavior), Create An Audience.
2.Create Landing Page About Cash Buyer &
Buy Before You Sell Programs.
•Make Sure To Track (Google Analytics,
ETC)!!!
3. De
fi
ne Budgets and Channels.

29. Example of “Surround Sound” Campaign (cont.)
The Campaign:
• Send Email About The Programs
• “Think You Can’t Compete In Today’s Market? Think
Again!!
• Upload 1st Party Audience Into Facebook / Instagram / ETC,
Show Ads For Programs
• Send Postcard About Programs (where possible, i.e. have
address on
fi
le)
• SMS + Phone (use your ISAs!!!)
• Hold Event Educating People About The Program

30. Example of “Surround Sound” Campaign (cont.)
Generate NEW Leads:
• Be Sure To ALWAYS Tell People To Share
With A Friend!!!
• Repurpose This Audience In FB/IG To
Create Lookalike Audiences And Show
The Same Ads!

31. Example of “Surround Sound” Campaign
1.Identify An Audience.
2.Create Landing Page And Track.
3.The Campaign:
•Send Email
•Upload 1st Party Audience, Show Ads
•Send Postcard
•SMS + Phone (use your ISAs!!!)
•Hold Event
4.Generate New Leads:
• Tell Them To Share
• Create Lookalike Audiences
5. RINSE / REPEAT With Other Audiences!

32. NOW WHAT??

34. Convenience
.
Certainty
.
Transparency.

36. Mindset Reset: You’re Not A Transaction Agent!
What’s Your SAT score?
Your Database Is Alive! (Active User Growth)
Your CRM Should Be Smart
No More Cookies, First Party Data FTW
The Biggest Database Wins
Think In “Surround Sound”
Customer Experience!!

38. Q&A
CEO of W8LESS
Rivers Pearce
/in/riverspearce/
@RiversPearce
Webinar Coordinator, Residential
Realty Today
Rayvonne Carter
/in/rayvonnecarter/
residentialrealtytoday.com