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Choosing the Right Tech Stack –– The Only Way to Grow

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Choosing the Right Tech Stack –– The Only Way to Grow

  1. 1. Choosing the Right Tech Stack - The Only Way to Grow W/ PULKIT AGRAWAL - CEO AND CO-FOUNDER OF CHAMELEON NOVEMBER 16, 2022 AT 9:30 AM PT, 12:30 PM ET, 5:30 PM GMT Product Management Today Empowering you to Empower Them Rayvonne Carter Webinar Coordinator, Product Management Today
  2. 2. 03 Insightsoftware empowers the world’s software teams with the most intuitive, developer-grade embedded analytics solutions, along with a group of dedicated people invested in your success. Insightsoftware leverages your existing tech stack, so you can quickly build, manage, and deploy your application. And because Insightsoftware supports unlimited customization and white-labeling, you have total control to make the application uniquely your own. Over 2,200 application teams have trusted Insightsoftware to help power their businesses with sophisticated analytics capabilities. Insightsoftware was recently awarded the 2020 “Best Business Intelligence Solution” Proddy award by Product School, in addition to being named a leader in Business Application Research Center’s (BARC) BI & Analytics Survey 21 across several categories, including Operational BI, Embedded BI, and Cloud BI. Insightsoftware is headquartered in McLean, Virginia, with offices in Ireland, England, Ukraine, and China. Learn more about what’s possible with Insightsoftware at insightsoftware.com.
  3. 3. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (914) 614-3221 Access Code: 206-301-759 Audio PIN: Shown after joining the webinar TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Click on the Questions panel to interact with the presenters
  4. 4. Product Management Today Empowering you to Empower Them W/ PULKIT AGRAWAL - CEO AND CO-FOUNDER OF CHAMELEON Choosing the Right Tech Stack - The Only Way to Grow
  5. 5. Agenda today 1. Trends in software stacks 2. Modern Data Stack ecosystem 3. Key PLG tooling 4. Key decisions in choosing the right stack
  6. 6. 6 SaaS explosion has continued in recent years Source: https://financesonline.com/saas-software-statistics/
  7. 7. 7 Lots of new tools are also flooding the market Source: https://www.getaccept.com/blog/sales-tech-stacks
  8. 8. As more tools are used, “stacks” are important Source: https://www.bettercloud.com/monitor/the-2021-state-of-saasops-report/; https://trailhead.salesforce.com/content/learn/modules/pw-api-basics/put-the-web-in-web-api
  9. 9. A new tooling ecosystem has arrived centred around cloud data warehouses Source: https://www.snowflake.com/news/snowflake-reports-financial-results-for-the-first-quarter-of-fiscal-2022/
  10. 10. That has enabled a new data stack Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/
  11. 11. Event sourcing, transformation, analysis not new Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/
  12. 12. Tools for piping data are enablers Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/
  13. 13. There are lots of options to choose from Category Tools options Data storage Warehouses: BigQuery, Snowflake, RedShift; Lakes: Databricks/Apache Spark, Dremio Transformation, Analysis dbt, Looker, Malloy, Apache, Hex, Metabase, Tableau, Dagster, Prefect CDPs & event pipes (for Event Data) Twilio Segment, mParticle, RudderStack, Snowplow ETL/ELT (for Object Data) Fivetran, Twilio Segment, Airbyte, Stitch Reverse ETL / Operational Analytics Census, Hightouch, Lytics, RudderStack
  14. 14. This creates real-time actioning of user data Source: https://segment.com/blog/tools-used-in-modern-data-stack-and-what-do-they-do/
  15. 15. A “PLG stack” adds tooling to act on data Source: https://www.productled.marketing/c/general/plg-vendor-landscape-2022
  16. 16. In addition there are new tools for enabling PQLs Source: https://www.productled.marketing/c/general/plg-vendor-landscape-2022
  17. 17. Some “recipes” we use (at our early stage) ● Clearbit Reveal + Mutiny = web personalization ● Customer.io + Mixpanel = email and product analytics together ● Segment + Chameleon = in-app prompts based on user activity ● Clearbit Enrichment + Hubspot = enriched lead profiles
  18. 18. Key decisions (1): Build vs. Buy Source: https://baremetrics.com/build-vs-buy
  19. 19. Key decisions (2): best-in-class vs. all-in-one ● Revenue center vs. cost center? (need to alpha; ease vs. impact) ● Ability to integrate ● Budgetary constraints (either could be cheaper)
  20. 20. 1. Identify key gaps in your stack 2. Commit to some key tools (for next 2-3 years) 3. Build ecosystem around those 4. Look for best-in-class solutions In creating the right stack for you
  21. 21. CEO and Co-Founder of Chameleon Pulkit Agrawal /in/agrawalpulkit/ chameleon.io Q&A Rayvonne Carter Webinar Coordinator, Product Management Today /in/rayvonnecarter/ @ProdMgmtToday productmanagemen t

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