Join John Storm, President of the BrainStorm Network, to learn how to identify game-changing opportunities within your company and industry, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

1. John Storm Maria Heredia-Meza
With: Moderated by:
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Best Practices in Business Innovation
Game-Changers 911™:
How to Change the Game in 2020

2. Click on the Questions panel to
interact with the presenters
https://www.businessinnovationbrief.com/frs/12358779/game-changers-911---how-to-change-the-game-in-2020/

3. About John Storm
John Storm is the President of the BrainStorm Network. He works with people who want to bring their
ideas to life! John’s focus is to help people get unstuck, spark fresh thinking, and generate new game-
changing ideas, options, and results. His background includes:
- Marketing Executive for Storm Lures, global sporting goods firm
- Professional Speaker, Facilitator, Trainer, Advisor, Consultant
- Member: National Speakers Association, Association for Talent Development
- Clients: BASF, Chief Executive Network, Delta Dental, Microsoft, Siemens & Valspar
About Maria Heredia-Meza
Maria went to Princeton University and majored in Spanish and Portuguese with a minor in Latin American
Studies. She now works as an editor at Aggregage, providing some of the most interesting thought-leaders
in business innovation with a space to celebrate the diversity, depth, and experience of their professional
cultures, personalities, and passions.

4. How to Change
the Game in 2020
Webinar
© BrainStorm Network, LLC
Sponsored by:

5. Download PDF Worksheet from GoToWebinar page

6. John Storm’s Background
~ Marketing Director for Storm Lures
~ Founder of the BrainStorm Network
~ Member of the National Speakers Assn.
and Association for Talent Development
6

7. Welcome!

8. Key Objectives
Goal: The goal of this webinar is to spark a fervent desire to
change the game in your world (work, life, team, etc.).
Our key objectives are to:
1. Increase your “Innovation Capacity“ (mindset AND skill set)
2. Share mental models, resources, & tools to change the game
3. Engage with, embrace, and promote business transformation

9. 1. “Game-Changer”: overused metaphor with a new twist
2. Game-Changing is HARD work. If it were easy …
3. One hour webinars are a challenge – no magic pills!
4. Designed as a hearty appetizer, not the whole meal J
5. Pace: Build foundation, add framing, go deep in 1 tool
6. Dance between “Solid Content” & “Think Time”
Expectation
Management

10. 1. High-Stakes Innovation Process™
2. Game-Changers Definitions/Questions
3. High-Stakes Thinking™
4. Change Dynamics™
5. Game-Changers Ripple Effect™
6. Chug Bug Case Study
7. Game-Changers Wheel ™
Agenda: What We’ll Cover

11. Increasing
Innovation
Capacity:
Tool #1

12. What is a
Game-Changer?

13. A newly introduced element or factor that changes
an existing situation or activity in a significant way.
Merriam-Webster
An event, idea, or procedure that effects a
significant shift in the current manner of doing or
thinking about something. Oxford
A game changer changes the way that something is
done, thought about or made. Investopedia.com
Definitions of Game-Changer

14. Game-Changer: A significant & intentional shift that
creates disruption to the status quo & produces positive
results for the initiator.
911: Urgent, important, high-stakes
My Definitions

15. What are examples
of Game-Changers?

16. Game-Changer Examples

17. Think Time
Take ~30 seconds to think about
(or type in the Chat area) which
Disruptions are having the most
impact to the Game-Changer
you seek.

18. Insights
- Hard to STOP change/disruption
- The new ‘thing’ doesn’t always kill
the old model entirely
- Every disruption can be a lesson
- Best to be a Disruptor vs. Disrupted

19. 1. What “game” do you want to change?
2. Why do you want to change the game?
3. What is the VALUE of changing the game?
4. What will you invest to change the game?
5. How do you change the game?
Business Transformation Process:
Engage with, embrace, and promote business transformation.

20. Business Transformation Process:

21. Increasing
Innovation
Capacity:
Tool #2

25. Increasing
Innovation
Capacity:
Tool #3

26. Business Transformation Process:

27. Increasing
Innovation
Capacity:
Tool #4

28. Start with Why
Simon Sinek
Book/TED Talk

29. Think Time
Take 30 seconds to think about
(or type in the Chat area)
your key motives and drivers
to “change the game”.

30. Business Transformation Process:

31. Survival Profitability
Challenge Creativity
Impact Reputation
Personal Satisfaction Pride
Better Life Stewardship
Market Leadership Growth
Others?
VALUE of Game-Changing?

33. “Chug Bug”
My Game-Changer

34. Game-Changers Case Study

36. Problem: Sales slipped to <10k/year
Solution: Mega BrainStorming Event
• Product Modifications
• Marketing Strategy
• Promotion Campaign
• Packaging Changes
• Distribution Expansion
Game-Changers Case Study

38. Game-Changers Case Study
Results: Sold 1 Million w/in 1 year!!!
• Millions of Fish Caught
• Millions of Dollars!
• Rabid Fans
• Publicity Frenzy
• Changed our Culture!
• Growth MindsetRattlin’ Chug Bug

40. Think Time
Take 30 seconds to think about
(or type in the Chat area) why you
think your game-changer initiatives
are “worth it”, why they are
important, and their VALUE to you.

41. So… is Changing the Game
worth it?

42. Business Transformation Process:

43. What Are You Willing to Invest
to Change the Game?

44. Business Transformation Process:

46. Many Ways to
Change the Game
1. Keys: Business Model, Markets, Strategies
2. Leadership: Fit, Collaboration, Culture
3. Product/Service: Mix, Innovation, Quality
4. Customer: Profile, Base, Loyalty, Quantity
5. Financial: Sales, Profitability, Efficiency
6. Personnel: Quality, #, Attitude, Skills
7. Culture: Attractive, Retentive, Mindset
What else?

47. Game-
Changers
Wheel™
Increasing
Innovation
Capacity:
Tool #5

48. Strategies
• Over 50 Ways to Change
the Game
• Blank Spot for your ideas
&/or future strategies
• Key is to Combine
multiple strategies to
maximize Game-Changers
effect

49. Strategies
Design/Style
Distribution
©Heliogon
Music Industry

50. Chug Bug Strategies
1. Design
2. Marketing
3. Promotion
4. Packaging
5. Distribution
Game-Changers Case Study

51. Classic
Game-Changers
• Over 50 examples to help
your team brainstorm
• Blank Spot for other
examples &/or your
personal favorites
• Key is to think about and
discuss how each one
changed the game and
how the general principles
can be applied to your
specific needs

52. Classic
Game-ChangersFireStarters

53. Human Drivers
• Over 15 Key Drivers to
help you Change the
Game
• Blank Spot for your ideas
&/or specific drivers for
your efforts
• Key is to tap into multiple
drivers to maximize
Game-Changers Ripple
Effect

54. Human Drivers
Almost ALL

55. Game-
Changers
Wheel™

56. Think Time
Take 30 seconds to think about
(or type in the Chat area) strategies
you could use to change the game.

58. 1. High-Stakes Innovation Process™
2. Game-Changers Definitions/Questions
3. High-Stakes Thinking™
4. Change Dynamics™
5. Game-Changers Ripple Effect™
6. Chug Bug Case Study
7. Game-Changers Wheel ™
Agenda: What We Covered

59. 1 Action/Takeaway
Write down 1 Specific Action
you’ll take within 30 days
AND 1 Big Takeaway.

60. Game-Changers 911 Action Plan
Your 1 Game-Changing ACTION?

61. Your 1 Big Takeaway!

62. 1. Game-Changers 911 Workbook
2. Pocket BrainStorming tool
3. Game-Changers Wheel Instructions
4. High-Stakes Innovation™ magazine
5. Answers to any Q&A we don’t cover
Send email to: GC911@BrainStormNetwork.com
Please put “GC911” in Subject box
Special Offer

63. Q&A
Maria Heredia-Meza
With: Moderated by:
President, BrainStorm Network
LinkedIn page: /in/johnmstorm/
Email: john@brainstormnetwork.com
Website: brainstormnetwork.com
John Storm
Editor, Business Innovation Brief
LinkedIn page: /in/maria-h-561285192/
Twitter ID: @InnovationBrief
Email: maria@aggregage.com
Website: businessinnovationbrief.com
https://www.businessinnovationbrief.com/frs/12358779/game-changers-911---how-to-change-the-game-in-2020/

64. 1. Game-Changers 911 Workbook
2. Pocket BrainStorming tool
3. Game-Changers Wheel Instructions
4. High-Stakes Innovation™ magazine
5. Answers to any Q&A we don’t cover
Send email to: GC911@BrainStormNetwork.com
Please put “GC911” in Subject box
Special Offer

65. John Storm
BrainStorm Network
P.O. Box 720275
Norman, OK 73070 USA
Business Phone: (405) 321-6262
Email: GC911@BrainStormNetwork.com
www.BrainStormNetwork.com
65
Contact Information

66. Thank you!