![INTRO[1]
THECONCEPT[2]
THEAREA[3]
DIRECTIONS[4]
EVENTS[5]
GALLERY[6]
MARKETING[7]
DETAILS[8]
CONTENTS](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Semelhante a Boxpark_Marketing_Brochure_Feb_2015
Semelhante a Boxpark_Marketing_Brochure_Feb_2015 (20)
Boxpark_Marketing_Brochure_Feb_2015
- 1. @boxpark
- 6. BRANDS
- 7. WAH NAILS “BOXPARK was an ideal location to remain true to our east london roots. The size was perfect for our business and the vibe was great. it has a real community feeling.” Let’s Be Brief “By mixing events and workshops alongside the retail experience, it gave us an insight into how best our retail proposition can work, it has also given us the kick start to launch our online retail side too. The Boxpark team have always been very supportive of our creative initiatives and even managed to rustle up beer sponsors for our launch party, all-in-all a lot to be happy about.” PLAYN EYEWEAR “Our one week pop-up at Boxpark was great experience for Playn! The Boxpark Team were very forthcoming and helpful as well as the other shop holders in residency all of whom welcomed us warmly into their community. And lets not forget the cool and eclectic mix of Boxpark visitors from near and far who pilgrim to this location especially in search for the next new Brand or Designer. All this combined added to our success big time, it fulled our spirit and gave us extra motivation to carry on with what we have only just began!” LA PAIRE “BOXPARK was such a fantastic opportunity for our business as it allowed us to showcase our brand and products to a whole new customer base that we probably wouldn’t have reached through our website alone. We had a very enjoyable time here and it was certainly a great way to end our summer of pop-ups. We hope to be popping up here again next summer.” ANYFORTY “My 3 month stay at Boxpark was a thoroughly successful one, first of all AnyForty had the opportunity to be sat alongside worldwide established brands such as Nike, Puma, The North Face and Vans as well as sharing space with some of the cream ofthecropUKindependentslikeAbuzeandHospitalRecords.” TESSA METCALFE “My pop-up shop at the Shoreditch Boxpark was so great for my jewellery brand. Its great to meet my clients face to face, I love watching peoples reactions to my jewellery. I also had fantastic press coverage with a lovely feature in Time Out London. Exposure is as important as direct sales and with the hustlebussleofShoreditchandtheinterestinwhatdelights are popping up its the perfect place to start.” SUCCESS STORIES
- 8. TITLE HERE TEXT HERE the concept BOXPARK is a fresh retail revolution from Roger Wade, creator of Boxfresh and fashion brand consultancy Brands Incorporated, in partnership with real estate developers Hammerson and Ballymore. BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Put them together with a unique mix of international fashion, arts and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, literally pop up anywhere in the world! BOXPARK is radical stuff. It’s not some run-of-the-mall shopping centre. It's a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street. BOXPARK isn’t just where you shop. It’s an inspiring and enjoyable place to drop in and hang out. It’s what a real brand experience should be all about.
- 9. BOXPARKisn’t intrusiveor invasive.Wherever itpopsup,itfits in,joinsinand contributestothe community. BOXPARK AIMSTOBECOMEPART OFTHEFABRICOF LOCALLIFEBYADDING COLOUR,CREATIVITY ANDLIFEOFITSOWN. Why London? The lifeblood of the world’s creative industries - art, music, fashion and more - flows out of London, the true capital of street style. It’s a city with a tradition of taking radicalism to its heart: the home of ID magazine, of Vivienne Westwood, Alexander McQueen and some of the best music in the world. And why Shoreditch? If London’s the source of the world’s creative lifeblood, Shoreditch is the creative heart of London – a breeding ground for ideas, where the outsiders, the renegades and the radicals are making stuff interesting by making interesting stuff. The first Boxpark is right where it should be. Nowhere in the world could be more fitting than directly opposite Shoreditch House and the new Shoreditch High Street Station and within walking distance of Brick Lane, Spitalfields, Hoxton, and Old Street. Once home to the textile industry, Shoreditch is now the setting for the ‘silicon roundabout’, galleries, fashion showrooms, bars, clubs and hip hotels. It’s where new media businesses rub shoulders with Brick Lane, Petticoat Lane, Columbia Road and Spitalfields markets and the old rag trade’s remnants. THE Goodsyard Boxpark is located at The Goodsyard, a 4.7 hectares site and former railway goodsyard, which has been unused for over 40 years and lies between the neighbourhoods of Shoreditch, Spitalfields, and to the North of the City of London. The site will be developed in partnership between Hammerson and The Ballymore Group and the regeneration has the potential to deliver up to 2000 new homes, office space for both large organisations and start up enterprises, retail and leisure facilities, and up to 1.7 hectares of new public open space.
- 10. DRAYS WALK SHOREDITCH HIGH St RIVINGTON GRILL WHITE CUBE SCP HOXTON STUDIOS THE BRICKLAYERS ARMS SHOREDITCH HOUSE Truman brewery VIBE BAR LOUNGE LOVERS TEA BUILDING BIG CHILL BAR THE LIGHT BAR THE DINNER THE OWL & THE PUSSYCAT BOUNDARY CARGO THE DRAGON BAR BAR MUSIC HALL CANTALOUPE THE GRIFFIN THE HOXTON THE HOXTON PONY ALBION the REDCHURCH bar Les Trois Garçons OLD St CHARLOTTERd BRICKLANE RIVINGTON St GREAT EASTERN St hackne y COMM ERCIAL St bishps gate BETHNAL GREEN rd Sclater st HOXTON SQUARE Columbia road THEAREA
- 11. Well-connected Shoreditch is incredibly accessible - wherever you’re coming from. tube shoreditch high street[1min] liverpool street[10min] old street[10min] Nationally Right next to the new Shoreditch High Street tube station, and 10 mins walk to Liverpool Street and Old Street station. trains liverpool street[10 min] london bridge[21min] victoria[34min] euston[26min] paddington[39min] Internationally it’s a stone’s throw from Liverpool Street station with overground and underground links to all London airports – with London City Airport just a few stops away. airports London city[32min] gatwick[58min] stansted[60min] heathrow[70min] luton[70min] travel Times have been calculated on the TFL journey planner based on a travel time of 1pm BETHNAL GREEN road
- 13. @BOXPARK, the world’s first Pop up mall, LAUNCHED a revolutionary digital concept in January 2014 and becAme a cashless mall. BOXPARK MARKETPLACE ALLOWS consumers to buy or share items in store and online. BOXPARK MARKETPLACE also featureS a fully integrated iPad POS system, linked to a transactional e-commerce platform. Roger Wade, CEO BOXPARK says, “BOXPARK MARKET PLACE is a revolutionary concept. Multichannel solutions have been rolled out on the High Street , but until now small independent retailers have been unable to offer costly multichannel solutions. BOXPARK MARKET PLACE allows small independents to have a sophisticated multichannel solution with little or no set up costs. They just need an iPad or tablet and they are up and running.” To help support independent retailers Boxpark offer a turn key unit. This includes: • 300 sqft store • Ecommerce store on BOXPARK MARKET PLACE • POS system • 200K digital database • Event space – – – To enquire about BOXPARK MARKET PLACE contact: agee@boxpark.co.uk For further press details and information contact: kate@canoeinc.com BuyorShare Instore,Online andMobile
- 14. MARKETING
- 15. MARKETING
- 16. digital MARKETING 200k digital database
- 17. PRESS
- 18. @boxpark DETAILS
- 19. 10 11 1204 05 06 07 08 13 14 15 16 17 19 20 21 28 29 3018 22 23 24 25 26 27 31 32 33 34 35 39 40 41 38 37 36 plans ground level bethnalgreenrd shore ditch highst deck level bethnalgreenrd shore ditch highst 03 02 01 10 11 1204 05 06 07 08 09 13 14 15 16 17 19 20 21 28 29 3018 22 23 24 25 26 27 31 32 33 34 35 39 40 41 38 37 36 42 43 58 59 61 46 47 48 49 50 51 52 53 54 55 57 56 6044 45
- 20. box dimensions 40' Hi-Cube Steel Dry Cargo Container FASHION SINGLE UNIT DOUBLE UNIT TRIPLE UNIT FOOD AND BEVERAGE SINGLE UNIT DOUBLE UNIT Exterior Length Width Height 40'0" 8'0" 9'6" 12.192 m 2.438 m 2.896 m Interior Length Width Height 39'5 45/64" 7'8 19/32" 8'9 15/16" 12.032 m 2.352 m 2.69 m 40FT INTERNAL OPENING
- 21. 300 sq ft. shop
- 22. COMEJOIN THEREVOLUTION 1/3/12+month pop-upunits available MULTICHANNEL MALL BUYORSHARE INSTORE,ONLINE ANDMOBILE • BOXPARKSHOREDITCH300SQFTSTORE • ECOMMERCESTOREONBOXPARKMARKETPLACE • POSSYSTEM • 200KDIGITALDATABASE • EVENTSPACE COMMISSIONRATE:20%* FORFURTHERDETAILSPLEASECONTACT: AGEE JOHNSTON – AGEE@BOXPARK.CO.UK
- 23. contact AGEE JOHNSTON SALES AND MARKETING DIRECTOR T +44 (0)207 033 2899 M +44 (0)7899 861021 agee@boxpark.co.uk SKYPE: BOXPARK03 WWW.BOXPARK.CO.UK copyright ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE / MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD and brands incorporated ltd. PATENT APPLICATION NO 1012940.1 retail agents Lucy Collier Lucy.Collier@cwm.co.uk Barney Barnett Barney.Barnett@cwm.co.uk