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Africa
A
B Business
C Communities
Africa Business Communities
Connecting African Business Professionals
1. Africa Business Communities
2. Marketing & Communication services
1. Events
2. Content Marketing
3. Market Research ser...
1.
Africa Business
Communities
Africa Business Communities
is a Digital B2B Publisher that enables
companies and organizations to
connect with African Bu...
Market
Research
Recruitment
16 January 2017 Presentation name5
What can we do for you
in Africa?
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa
Networking
Events
Custom...
Marketing &
Communication
Africa Press List
Africa News
Monitoring
Africa Online
Marketing
Africa Networking
Events
Custom...
Market
Research
Africa
Business
Panel
Africa
Consumer
Panel
Africa
Research
Tools
Description
Biggest online B2B panel in ...
Recruitment
Headhunters in
Africa
Description
Looking for candidates? Get a recommendation!
Our network consists of execut...
Africa Business Communities
Sites & Services
Marketing and
Communication
•www.africabusinesscommunities.com
•www.nigeriabu...
Our communities in social media
16 January 2017 Presentation name11
Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
16 January 2017 Presentation name12
• More than 170 well segmented groups...
2.
Marketing &
communication
We communicate to business
professionals engaged in Africa
16 January 201714
Marketing &
Communication
Africa Press List
A...
Our propositions
16 January 2017 Presentation name15
16 January 2017 Presentation name16
2.1.
You can advertise on our sites
10,000 thousands op B2B pageviews
2.1.
We can send a Direct mail to more than 1,2
million African professionals
• LinkedIn groups
• Segmented per country pe...
Client - IQPC Recommendation
“I came across Africa Business Communities
when we were organising our East African call
cent...
2.2.
Africa Online Marketing
• B2B as core but also able to
service with B2C campaigns
• The most advanced
knowledge about...
2.3.
Africa Press List
• Easy tool to create and
distribute press releases to
tailor made distribution lists.
• Easy filte...
2.4
Africa News Monitoring
• Monitoring of more than
7,000 online news sources in
Africa, including social media
• News ov...
2.5
Africa Networking Events
• We can organize B2B events in
Africa with or for any party
• Could be an event with a
theme...
Organized Events in and outside Africa
16 January 2017 Presentation name23
Accra Kigali
Amsterdam Nairobi
2.6.
Content Marketing
• We can produce, organize,
curate and aggregate content
concerning different B2B
themes for one or...
We understand content marketing
16 January 2017 Presentation name25
Scalability (Automation)
User Engagement (Customizatio...
We can create directories for different
themes (example I)
16 January 2017 Presentation name26
We can create directories for different
themes (example II)
16 January 2017 Presentation name27
2.7.
Communication Packages
• We help companies to tell their
stories to their targeted
audience in Africa
• It is about y...
CEO Communication Package
16 January 2017 Presentation name29
Event Communication Package
16 January 2017 Presentation name30
3.
Market Research
We collect reliable data and insights
from people in Africa
16 January 201732
Market
Research
Africa
Business
Panel
Africa...
Our propositions
16 January 2017 Presentation name33
Strong need for reliable data on Africa’s
development
16 January 2017 Presentation name34
Government statistics do not pro...
16 January 2017 Presentation name35
What is the
alternative?
3.1.
Africa Business Panel – Online market research B2B
• The reliable way to obtain the
opinion of business Africa
• Bigg...
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name37
Africa Business Panel – Our clients opinion
16 January 2017 Presentation name38
3.2.
Africa Business Panel – PMI
Africa Purchasing Managers Index
16 January 2017 Presentation name39
16 January 201740
3.3.
Africa Consumer Panel – Online market research B2C
16 January 201741
• The reliable way to obtain the
opinion of cons...
3.3.
Consumer Panels – Specific countries (total 7)
16 January 201742
3.4.
Africa Research Tools– Online research tools
16 January 2017 Presentation name43
4.
Recruitment
We connect employers with Africa’s
business professionals
16 January 201745
Recruitment
Headhunters
in Africa
7.1.
Headhuntersinafrica.com
• Are you a top level headhunter or
executive recruitment firm with
activities in Africa? The...
bas@africabusinesscommunities.com
marc@africabusinesscommunities.com
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Africa Business Communities Company Presentation

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Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals.

Africa Business Communities supports doing business in Africa by marketing communication services, events, custom media productions and market research.

What can we do for you very well?

- Communicate to African segmented reach
- Create African online traffic to your landing pages
- Collect African market opinions
- Distribution to African media
- Create B2B events
- Recruitment Services

Africa Business Communities Company Presentation

  1. 1. Africa A B Business C Communities Africa Business Communities Connecting African Business Professionals
  2. 2. 1. Africa Business Communities 2. Marketing & Communication services 1. Events 2. Content Marketing 3. Market Research services 4. Recruitment services
  3. 3. 1. Africa Business Communities
  4. 4. Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market research.
  5. 5. Market Research Recruitment 16 January 2017 Presentation name5 What can we do for you in Africa?
  6. 6. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Recruitment Head Hunters in Africa 16 January 20176 Tailor made services Separate websites Tools and services
  7. 7. Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages Description Press release distribution service to African journalists www.africapresslist.com Monitoring your reputation in the news in Africa www.africanewsmonitoring.com Online marketing agency providing you with the advice and media buying for all your online marketing campaigns in Africa, including social media and SEA. www.africaonlinemarketing.com A platform with which we can enable LinkedIn live, we can help you to start an event about Africa anywhere in the world or promote your event. www.africanetworkingevents.com If you need tailor made B2B content, traffic and/or digital infrstructure like responsive websites, we can help you as well. Do you want to organize an event and need a website including automatic ticketing, we can take care of that as well. On our news sites which are daily visited by 10,000’s of professionals engaged in business in Africa, you can advertise as well. Moreover, we have some fixed communication packages like (slideshare): Africa Business Communities CEO communication package Africa Business Communities event communication package 16 January 2017 ABC company7
  8. 8. Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools Description Biggest online B2B panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s decision takers, you can truly rely on the survey done through our online business panel. www.africabusinesspanel.com Online B2C panel in Africa for reliable Africa Market research. If you want have the opinion of Africa’s consumers, you can truly rely on the survey done through our online business panel. www.africaconsumerpanel.com Online research tools, easy access low budget. www.africaresearchtools.com 16 January 20178
  9. 9. Recruitment Headhunters in Africa Description Looking for candidates? Get a recommendation! Our network consists of executive search firms that could help you with this, but which firm is right for you? We know everything about our headhunters and are happy to advise you on their expertise, rates and track record. For free! www.headhuntersinafrica.com 16 January 20179
  10. 10. Africa Business Communities Sites & Services Marketing and Communication •www.africabusinesscommunities.com •www.nigeriabusinesscommunities.com •www.africaonlinemarketing.com •www.africapresslist.com •www.africanewsmonitoring.com •www.africanetworkingevents.com •Events (tailor made) •Content Marketing (tailor made) •Packages: •CEO communication package •Event communication package Market Research •www.africabusinesspanel.com •www.africaconsumerpanel.com •www.africaresearchtools.com •Africa PMI Recruitment •www.headhuntersinafrica.com 16 January 2017 Presentation name10
  11. 11. Our communities in social media 16 January 2017 Presentation name11 Google+ Facebook Twitter LinkedIn
  12. 12. Biggest African player in the world on Linkedin! 16 January 2017 Presentation name12 • More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.2 million members • CEO groups with selective admission nr Name of the group – 1- 2016 members 1 Africa Oil & Gas Industry 110.535 ABC 2 Africa Import Export Trading 89.486 ABC 3 Lagos Business Club 63.606 ABC 4 Africa - All things business 49.579 5 Careers in Africa 40.280 6 Africa Supply Chain, Logistics, Transport 39.968 7 South African Business Network 39.021 8 Africa Banking 38.357 ABC 9 Nigeria Business Network 38.303 10 Africa Job Brokers 34.715 ABC
  13. 13. 2. Marketing & communication
  14. 14. We communicate to business professionals engaged in Africa 16 January 201714 Marketing & Communication Africa Press List Africa News Monitoring Africa Online Marketing Africa Networking Events Custom Publishing Advertising and communication packages
  15. 15. Our propositions 16 January 2017 Presentation name15
  16. 16. 16 January 2017 Presentation name16 2.1. You can advertise on our sites 10,000 thousands op B2B pageviews
  17. 17. 2.1. We can send a Direct mail to more than 1,2 million African professionals • LinkedIn groups • Segmented per country per industry and sometimes per function or specific category • We can can send a Direct Mail once per week 16 January 201717 10,000 thousands op B2B pageviews Members per group and costs can be found here
  18. 18. Client - IQPC Recommendation “I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.” 16 January 201718 Tarannum Syeeda IQPC MENA
  19. 19. 2.2. Africa Online Marketing • B2B as core but also able to service with B2C campaigns • The most advanced knowledge about digital media campaigns applied to campaigns in African countries • Very experienced in Social Media • Google AdWords Certified Partner • Campaign evaluation based upon (google) analytics) 16 January 2017 Presentation name19
  20. 20. 2.3. Africa Press List • Easy tool to create and distribute press releases to tailor made distribution lists. • Easy filtering options: • 6,600 journalists • 4 Languages | English, French, Portuguese and Arabic • 6 Media Types | Television, Radio, Newspapers, Magazines, Internet and Blogs • 30 Fields of interest | More than 30 categories to select journalists by field of interests • 54 Countries to select • Free trial - Budget friendly16 January 201720
  21. 21. 2.4 Africa News Monitoring • Monitoring of more than 7,000 online news sources in Africa, including social media • News overview every morning • Real time overview and statistics in the Clipit Portal • Tone of voice analysis of your articles • Mobile responsive • Easy acces – budget friendly 16 January 2017 Presentation name21
  22. 22. 2.5 Africa Networking Events • We can organize B2B events in Africa with or for any party • Could be an event with a theme, or just an informal networking event • Could be small scale theme dinners or large scale seminars • We can help you with traffic to your events • We work together with local partners – Hosts 16 January 2017 Presentation name22
  23. 23. Organized Events in and outside Africa 16 January 2017 Presentation name23 Accra Kigali Amsterdam Nairobi
  24. 24. 2.6. Content Marketing • We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries • We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions • We can integrate your channels with social media, • We can create newsletters and distribute them to your relevant target group 16 January 2017 Presentation name24 Example of the content marketing product “the Chance” made for Nike, co-production with our partner Africa Interactive
  25. 25. We understand content marketing 16 January 2017 Presentation name25 Scalability (Automation) User Engagement (Customization) Advertising(Format) Content(Marketing) Native Advertising Matrix Effective Contextual Advertising Branded Content Advertorials Sponsored Texts © 2013 DraganVaragic.com
  26. 26. We can create directories for different themes (example I) 16 January 2017 Presentation name26
  27. 27. We can create directories for different themes (example II) 16 January 2017 Presentation name27
  28. 28. 2.7. Communication Packages • We help companies to tell their stories to their targeted audience in Africa • It is about your company, your services, your products or your event • An interview with your CEO has great communication value • We make it go around our channels and get it noticed even if you are a small company 16 January 2017 Presentation name28
  29. 29. CEO Communication Package 16 January 2017 Presentation name29
  30. 30. Event Communication Package 16 January 2017 Presentation name30
  31. 31. 3. Market Research
  32. 32. We collect reliable data and insights from people in Africa 16 January 201732 Market Research Africa Business Panel Africa Consumer Panel Africa Research Tools
  33. 33. Our propositions 16 January 2017 Presentation name33
  34. 34. Strong need for reliable data on Africa’s development 16 January 2017 Presentation name34 Government statistics do not provide for a real picture Jerven, a professor at Simon Fraser University in Canada: many of the numbers which are circulated in official documents, outside assessments and the media are wrong. “Many economic activities are unrecorded. With much of its economies informal, many African countries have richer citizens than statistics indicate. Shanta Devarajan, Chief Economist for the Africa Region of the World Bank, speaks about the urgent need to address the shortcomings of development statistics...
  35. 35. 16 January 2017 Presentation name35 What is the alternative?
  36. 36. 3.1. Africa Business Panel – Online market research B2B • The reliable way to obtain the opinion of business Africa • Biggest Africa online B2B panel in the world • More than 15,000 members • Complies with the highest quality standards _Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rate 16 January 201736
  37. 37. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name37
  38. 38. Africa Business Panel – Our clients opinion 16 January 2017 Presentation name38
  39. 39. 3.2. Africa Business Panel – PMI Africa Purchasing Managers Index 16 January 2017 Presentation name39
  40. 40. 16 January 201740
  41. 41. 3.3. Africa Consumer Panel – Online market research B2C 16 January 201741 • The reliable way to obtain the opinion of consumers in Africa • Good coverage of countries like Nigeria, Ghana, Egypt, Ethiopia, Kenya, Tanzania and South Africa • Complies with the highest quality standards Esomar • Sample Survey Internationals (SSI), Toluna and Ipsos are partners / clients • High response rates
  42. 42. 3.3. Consumer Panels – Specific countries (total 7) 16 January 201742
  43. 43. 3.4. Africa Research Tools– Online research tools 16 January 2017 Presentation name43
  44. 44. 4. Recruitment
  45. 45. We connect employers with Africa’s business professionals 16 January 201745 Recruitment Headhunters in Africa
  46. 46. 7.1. Headhuntersinafrica.com • Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed! • Do you have a difficult position to fill in your organisation and do you need help from an executive search firm to find the right candidate? • HeadhuntersinAfrica.com has an overview of the executive search industry and we advise you for free on the best headhunter for your specific recruitment needs. 16 January 2017 Presentation name46
  47. 47. bas@africabusinesscommunities.com marc@africabusinesscommunities.com

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