1.
Optimizing Mobile Marketing and Advertising for Vietnam
Nguyen Anh Tuan
Managing Director

2.
“I always laugh when people ask
me about rebounding techniques.
I’ve just got a technique.
It’s called just go get a damn ball.”
Charles Barkley
Former NBA basketball player

3.
Traffic is good
… but order is crucial

4.
Our 1st campaign together
Almost 1,000,000 sessions on Google Analytics
Less than 100 orders measured
Conversion rate < 0.01%
1,000,000

5.
Mobile Shopping Behavior
had not been formed
 They saw the ad on Zalo but bought
on Lazada PC version
 No incentive to keep them on Mobile
Đại giảm giá - chỉ 1 ngày
Shop ngay deal khủng

6.
Our 2nd campaign results:
1,000,000 traffic
3,000+ orders
Exclusive
promotion code
for Zalo Users
PC/ WAP/ APP

7.
The 1st
EmotiCoke
campaign
in the world

8.
Introduce
the 1st Personalized Sticker
in Vietnam

9.
Introduce
the 1st Personalized Sticker
in Vietnam
…and of course,
we don’t want something
like this to happen

10.
Personalized Stickers
1,200,000+ downloads
What behind
the number?
Exclusive on

11.
What behind
the number?
Speed Behaviors

12.
Speed
 Low-end Android users
 Zalo Message targeting to Users
with available Wifi connection

13.
Behaviors
Too new to users (especially to users in rural areas)
 3 simple steps with maximized UI/UX design
 Online tutorials
 Friend sharing

14.
ONE MORE THING …

15.
Partnering with
Scan to download
TET INSIGHT
And many more to come in 2016

16.
THANK YOU