1.
GIVING A DAMN
IS GOOD FOR
YOU AND YOUR
BUSINESS

2.
Giving a
Damn
The future is bright in Multifamily for
people that give a damn. Good
leadership is about developing
strong relationships, supporting and
developing other leaders.

3.
Giving A Damn
Giving a damn means being passionate
about the people you work with, the
things you work for, and creating a culture
of kindness. That requires recognizing
milestones and being aware of what
people are going through. Something as
simple as a sticky-note showing your
appreciation for someone can make a
huge difference in someone’s day.

4.
Giving A Damn
You often spend more time with your
work family than you do with your own
spouse or children, so you should
celebrate those relationships. Do things to
lift each other’s spirits and support one
another.

5.
It’s a very competitive
market right now, so the
more things you can do to
create a culture of kindness
and a feeling of family will
really resonate in retaining
and attracting talent.

6.
Giving A Damn
Passion is the most important element of
all this. It requires you to go outside the
box, go beyond the norm, and create a
powerful energy that people want to be
around. It needs to start from Day 1, and
you should always be welcoming and
encouraging toward your teammates.

7.
Giving A Damn
Having an attitude like that helps people to be
happier in the office, which makes them more
excited about work and therefore more likely
to stay with the company for a longer period
of time. There are all sorts of ways to do that.
Passco, for instance, has charity drives that
give money to organizations chosen by people
within the company and engages their
employees with charity walks or runs. Things
like that can make people feel bigger than
themselves, as well as making people feel
closer. A plus from that, is that people are
more likely to buy from or contract with
companies that are involved with nonprofits.

8.
It’s just important that you make yourself
stand out. Everybody can be the norm. I
live by a saying: ‘Live beyond your desk.’
You may be given a job – you may be in
accounting, you might be in acquisitions,
but do more than that. Get to know other
departments. Get to know what they do
so you can broaden your horizons and
actually go and do a bunch of different
jobs.

9.
Identifying
Leaders

10.
When I think of a mentor, I think of
somebody that is educating and training
somebody maybe within your specific
field. Whether it’s marketing, acquisitions,
it’s someone you can look up to and
actually feed off of their knowledge. You
maybe have a call with them a week or a
month, maybe go to lunch and do all that
kind of stuff. Mentorship is definitely
needed.

11.
A sponsor, on the other hand, is
somebody that’s out there promoting
you when you’re not around. We’re
here sitting here talking about
people in this industry and they don’t
even know it. There are sponsors that
sponsor the event, but then you’re
sponsoring an individual.

12.
Identifying
Leaders
Being accessible to people in the workplace if
someone needs to talk is important. You
should offer yourself as a resource and
support others.
We suggest you build groups within larger
groups to build your network and knowledge
base. For instance, have a group that gets
together monthly to brainstorm ideas,
consider what conferences or meetings to
attend, and feeds off each other’s energy.
Telling people something isn’t your job is
limiting. By doing other jobs, you can find what
you’re passionate about.

13.
I also wanted to touch on when you can tell –
when you just know that someone in the
organization doesn’t give a damn, and
managing that, whatever it is, either
transition into a different position that maybe
gets them fired up, or transitioning out, a
different career path. How do you guys
manage that type of – at least for me, it’s a
little more difficult. I’m not one to have those
types of conversations. How do you do that
but maintain the relationship?

14.
Identifying
Leaders
Being aware and noticing that person is struggling, and not
being afraid to have a conversation about it is helpful.
Often, people are going through something in their
personal lives that’s distracting them. It’s all about
communication, but the key is to go into the conversation
with the right mindset.
You should also try to meet them on their terms. For
instance, if they’re a quiet person, they might not be
comfortable talking in a large group. So instead, you could
send them a note asking them to catch up, or invite them to
lunch. That doesn’t have to come from a manager; anyone
reaching out and showing they care is a good place to start.

15.
Finding your advocate in the company is big, that
way, you become their confidante and you become
that person who they come to and you can be the
voice. This actually gives you more power, going
and speaking to these executives and really
understanding what the company is going through.
A common problem, is that people feel overworked,
underpaid, or underappreciated. Those feelings can
be exacerbated if certain employees’ bosses treat
them differently than people in other departments
are treated.
If you’re in a company where you don’t believe in
the culture, something has to change. We encourage
you to be that change.

16.
The Power
of Moments

17.
The Power of
Moments
Why do certain experiences have
extraordinary impact?
An example: a Popsicle Hotline at the Magic
Castle Hotel in Los Angeles. You pick up
the phone and someone brings you a
popsicle, delivered on a silver platter.
That’s a perfect example of thinking
outside the box to create something that
will make people happy in an unforgettable
way.

18.
The Power of
Moments
I think everybody should
have a Popsicle Hotline.
Make it something cool
that people will
remember. It’s those
moments that stand out.

19.
Are you
"giving a damn"?

20.
Example 1: E-mail everyone on your team a cute purse, wallet, or
lanyard. Are you into pump-up songs? At the end of the day, rather
than asking what each person did, ask, “How did your day go? Is
there anything you need from me?” That creates a personal
connection and makes sure you aren’t micro-managing but can still
get questions answered about work.
How it is done

21.
Example 2: Any time there’s a death in the family (human or
animal) send a peace lily. This surprises people and creates a
good moment in a hard time.
Example 3: Do weekly maintenance meetings and make sure
the refrigerators are stocked with beverages – small things
that make a big difference.
How it is done

22.
What are the things you do
within your companies, and
departments to
show/demonstrate that you
"give a damn"?

23.
Thank you!
Adriana Montes JD MBA
Broker | Owner
Florida Dreams Realty
adriana@floridadreamsrealty.com
(321) 689-6258
www.floridadreamsrealty.com