Marketing solutions braziloption2_final

LinkedInDiscussion about Social Media, Case Studies, Best Practices, and New Media Opportunities,[object Object]

Understanding how to ,[object Object],work ,[object Object],in a networked world,[object Object]

Agenda,[object Object],Differentiatingbetween the Social Networks,[object Object],Snapshot of LinkedIn,[object Object],Brazil Landscape,[object Object],Case Studies / Best Practices,[object Object],New media opportunities on LinkedIn,[object Object]

Differentiating between the Social Networks,[object Object],[object Object]

Real time, trending, celebrity appeal

In the context of LinkedIn:Partnership enabling publishing and professional information flow,[object Object],[object Object]

Content published out to amplify professional message,[object Object]

Core use cases: games, photos, sharing

In the context of LinkedInVery different environments (customers, priorities, objectives),[object Object],Overlap in participants, but not in intent,[object Object]

The Professional Network,[object Object],MISSION: Connect the world’s professionals ,[object Object],to make them more productive and successful,[object Object],Provide ability to own and manage one’s own professional identity,[object Object],Curate professional context,[object Object],Turn relationships and information into business opportunity,[object Object]

Agenda,[object Object],Differentiating between the Social Networks,[object Object],Snapshot of LinkedIn,[object Object]

Identity,[object Object],1,[object Object],Authenticity,[object Object],2,[object Object],Reputation,[object Object],3,[object Object],Accessibility,[object Object],4,[object Object],Reciprocity,[object Object],5,[object Object]

Our Mission,[object Object],We connect the world’s professionalsto make them more productiveand successful.,[object Object],11,[object Object]

LinkedIn by the Numbers,[object Object]

Truly Global.,[object Object],100M members,[object Object],+3M / month, 1 new member / second,[object Object],CAN 4%,[object Object],EU 22%,[object Object],IND 8%,[object Object],USA 52%,[object Object],BRZ 2%,[object Object],AUS 2%,[object Object]

LinkedIn: Global Internet Business Platform,[object Object],* Data from 8/2010,[object Object]

LinkedIn.com in the next 90 minutes,[object Object],5,400+New members,[object Object],37,500+ Links shared ,[object Object],900,000+Pages viewed,[object Object],150,000+Professionals will visit ,[object Object]

Agenda,[object Object],Differentiating between the Social Networks,[object Object],Snapshot of LinkedIn,[object Object],Brazil Landscape,[object Object]

Source ComscoreBrasil 2010 Year In Review,[object Object]

LinkedIn Brazil,[object Object],3+Million Members,[object Object],2.260 Million Unique Visitors,[object Object],52 Million Page Views,[object Object],22 Million Minutes,[object Object],9.7 Average Minutes Per Visitor,[object Object],Source: comScore Brazil Media Metrix February 2011,[object Object]

LinkedIn Demographic Profile 91% of UV on LinkedIn Brazil are adults 25-54,[object Object],Gender,[object Object],Age,[object Object],Source: comScore Brazil Media Metrix January 2011,[object Object]

Agenda,[object Object],Differentiatingbetween the Social Networks,[object Object],Snapshot of LinkedIn,[object Object],Brazil Landscape,[object Object],Case Studies / Best Practices,[object Object]

LinkedIn Best Practices/Case Studies,[object Object],LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.,[object Object],69% of LinkedIn members trust the information they receive from colleagues on LinkedIn more than any other network,[object Object]

LinkedIn Best Practices/Case Studies,[object Object],LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.,[object Object],[object Object],[object Object]

LinkedIn Best Practices/Case Studies,[object Object],LinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.,[object Object],[object Object]

Feature real employees/people in marketing campaigns.,[object Object]

Feature real Chevron employees in marketing campaigns.

Engage users in dialogue on LinkedIn and see what people are talking about.,[object Object]

Philips Innovation in Health: home for like minded individuals,[object Object]

Petrobras: 2623 members with quality discussions,[object Object]

Engage users in dialogue on LinkedIn and see what people are talking about.

Utilize polls to help inform how to interact with LinkedIn members.,[object Object]

Utilize polls to help inform how to interact with LinkedIn members..,[object Object]

LinkedIn Company PagesA recommendation engine with professional context.,[object Object],Highlight your companies products and services,[object Object],Drive member recommendations. ,[object Object],Generate awareness through ongoing viral updates,[object Object]

LinkedIn GroupsIncreased Management Controls and ability to open Groups,[object Object],Moderate Members,[object Object],Delete discussions, comments and job posts before they go live,[object Object],Group Moderation,[object Object],Tools,[object Object],Organize Content,[object Object],Move discussions , jobs and promotions to separate tabs,[object Object],Decrease SPAM,[object Object],Restrict posts from repeat guideline offenders,[object Object],Enable Self-Policing,[object Object],Review content members flag for moderation,[object Object]

Marketing solutions braziloption2_final

Marketing solutions braziloption2_final

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