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LE WOW Brochure v2

  2. Whether a historic location or gateway destination, L.E. Hotels’ member properties provide genuine hospitality and represent independent and distinctive properties dedicated to comfortable pleasure around the world. Our collection of hotels delivers style and substance to leisure and business travelers alike. There’s nothing ordinary about L.E. Hotels… Chic. Unique. Great locations. WELCOME As a Hotelier, I have always sought a representation company that not only delivered outstanding results, but also provided a level of service that felt more like our own team than an extension of it. Since I could not find this, I decided to build one. Welcome to L.E. Hotels! Efrem Harkham CEO and Founder PALAZZO BARBARIGO, VENICE, ITALY HOTEL ALHAMBRA PALACE, GRANADA, SPAIN
  3. 1 DISTRIBUTION REVENUE MANAGMENT. INCREASTING YOUR RETURN ON INVESTMENT. Our goal is to be your partner in driving revenues. L.E. Hotels’ members receive a number of benefits to assist in optimizing revenue, including ongoing analysis of your distribution channels. All properties enjoy reduced program fees and higher production through our exclusive participation in major consortia and travel programs. Members also receive qualified group leads through our negotiated agreements with major third party meeting groups including: Helms Briscoe, HPN, American Express, and others. Our booking engine was designed for more than just processing bookings. It is visually rich and allows comparison shopping that increases the capture rate by four to one over PMS developed booking engine systems. Guests have the ability to shop room types and packages and select from a number of dynamic packages. With L.E. Hotels new “Direct Access” platform, booking meetings in your hotels will be more efficient than ever. This new system, if implemented on your property’s website, will enable small groups to “book direct” via connectivity to your PMS system. This new functionality will allow your sales team to spend their time on proactive sales efforts while allowing the smaller groups instant booking capabilities. “We have seen a dramatic increase in room nights by transitioning to the L.E. Hotels Guest Connect Booking Engine. We have streamlined channel management and significantly increased revenues.” - Nestor Teran, General Manager Hotel Wales, New York, New YorkHOTEL WALES ADR GROWTH L.E. Hotels have sustained an average annual ADR growth of 7.9% per year since 2011. +7.9% ADR
  4. 2 SALES L.E. HOTELS BELIEVES THAT A HIGH LEVEL OF CUSTOMER SERVICE IS IMPERATIVE IN TODAY’S BUSINESS CLIMATE. In an era that has become impersonal in so many ways, our team is passionately committed to the core values of the hospitality business. L. E. Hotels strives to ensure a personalized level of service in every aspect of our organization. We believe that service starts in sales, and ends in sales. With fourteen offices worldwide, our global team of sales professionals will not only assist you in maximizing your revenues from your key markets, but will also give you access to those locations you simply don’t have the resources to explore. Our commitment is to keep our portfolio boutique and manageable, allowing us the most dominant “sales professional to hotel” ratio of all of our competitors. That is where we deliver on our promise. With a reach of over 30,000 Corporate Accounts and 50,000 Travel Agents, we will showcase your hotel like never before. Allow us to show you the way. L.E. HOTELS ON THE ROAD With over 125 Sales Missions, Tradeshows and Consortia events planned annually, our Sales Staff continues to be aggressive in the marketplace selling our portfolio. 125 CLIENT EVENTS
  6. 4 TECHNOLOGY ROBUST TECHNOLOGIES. CRS PLATFORM OUT PERFORMS OUR COMPETITION. Our state-of the-art central reservation distribution platform delivers results! Developed by Sabre Hospitality Solutions, it is designed to process all forms of reservations, including voice, GDS and Internet. We know knowledge is key, so we provide both initial and ongoing training on the L.E. Hotels’ central reservation system on a personally scheduled, one-to-one basis as well as through our L.E. Hotels’ CRS University. Additionally, our GDS department conducts database and production audits and evaluations, which are included in the monthly action plan sent to your revenue account manager. All of our technology has been developed and formatted for desktop, tablet and mobile users to assure our hotels are in the forefront to the buyer at all levels. BOOKING ENGINE Our booking engine, Guest Connect, performs on average, at a 4.4% conversion rate vs. the industry conversion of 2.7% as quoted by Phocuswright, April2 2014. HOTEL MANZONI, MILAN, ITALY HOTEL ROGER DE LLURIA, BARCELONA, SPAIN URBAN SUITES LA RECOLETA BOUTIQUE HOTEL BUENOS AIRES, ARGENTINA ELITE WORLD ISTANBUL, ISTANBUL, TURKEY 4.4% CONVERSION
  7. 5 REWARDS DRIVING DIRECT BUSINESS. With our L.E. Hotels Rewards program, third party guests can now be converted to loyal property guests! Our hotels no longer have to fear the loss of repeat guests to other programs or to third party sites. They have the ability to award points to group and event planners, and to guests for VIP or service opportunities. The L.E. Hotels Rewards program provides an international guest database of 260,000 members with a median annual household income of US $185,000+. The program is easy to administer with its 10 points per US $1.00 spend model and it is competitive with all major global brand loyalty programs. Guests enjoy the ability to redeem points for hotel stays, airline mileage, and retail partners and even donate points to major international non-profits. Points can also be used to earn group business. The rewards program features major airlines and retailers. Airlines include American, Air France, KLM, Southwest and more. Some of the retailers in the program are Amazon, Apple, Best Buy and Overstock. RETAINING GUESTS AND EXPANDING MARKET SHARE L.E. Hotels’ international guest database provides 260,000 potential new guests for your hotel. CABRERA IMPERIAL, BOGOTA, COLOMBIA TECHERASSI HOTEL & SPA, CARTAGENA DE INDIAS, COLOMBIA NIDO DEL CONDOR, BARILOCHE, ARGENTINA +260M REACH
  8. 6 MARKETING MEANINGFUL CONVERSATIONS ACROSS MULTICHANNEL MARKETING PLATFORMS. Marketing functions in a universe where customers now define how we operate. Information is at their fingertips, and they expect consistent, personalized experiences delivered without frustration. In order to capture their attention, we must engage our customers with intelligent, meaningful conversations across multiple channels. Otherwise, they will find somewhere else to go. While we greatly utilize marketing technologies that continue to evolve on digital platforms, we still embrace traditional forms of marketing to ensure we reach customers throughout the entire process of the sales funnel. Our ongoing strategy with our hotels focuses on enhancing visibility, increasing conversions and closely monitoring overall ROI on marketing spend. We leverage best-in-class tools to track performance via real-time metrics and campaign results. You will benefit from L.E. Hotels’ negotiated power and collective spend in available marketing programs. SEARCH IS #1 At the onset of planning, travelers increasingly turn to search first. Travelers use a variety of search terms (both branded and non-branded) throughout the search process. Source: Google Travel Study, June 2014, IPSOS MediaCT PANTAGES HOTEL TORONTO CENTRE, TORONTO, ONTARIO DEERHURST RESORT, HUNTSVILLE, ONTARIO THE LISTEL, VANCOUVER, BRITISH COLUMBIA #1SEARCH
  9. LAS VILLAS AKUMAL, AKUMAL, QUINTANA ROO 7 PROGRAMS BUILDING MARKETING PROGRAMS THAT DRIVE RESULTS. L.E. Hotels marketing programs are constantly evolving and changing in order to meet the demands of our member hotels and their clients. Members receive in-depth exposure to the travel industry and meeting planners through our marketing channels. MARKETING OPPORTUNITIES • Printed and online membership directory that reaches a distribution of 1. 2 million frequent affluent travelers and industry professionals, including travel agencies, trade shows and sales missions. • L.E. Hotels branded website and mobile website optimized with search terms including special offer promotion and dedicated landing pages. • Reputation management across online channels such as TripAdvisor and Yelp. • Quarterly marketing initiatives geared toward revenue generation and promoted through all L.E. Hotels’ channels. • Collection-wide e-mail marketing campaigns targeting meeting professionals and travel agents in a database of over 125,000+ • Destination specific e-mail blasts for individual hotels, promoting special packages, generating as much as 20:1 ROI. • Newsletter highlights featuring member hotels that get sent to meeting planners and travel agents. • Member hotel features across all L.E. Hotels’ social channels. • Digital advertising strategy, management and execution available. • Full-service public relations and graphic design services available. MEMBER PROMOTIONS Quarterly promotions activated through all of our marketing and distribution channels have generated over 1 million USD over the course of a year. QUINTAS LAS ACACIAS, GUANJUATO, MEXICO AVILA HOTEL, WILLEMSTAD, CURACAO $ 1M+
  10. PENN’S VIEW HOTEL, PHILADELPHIA, PA DYLAN HOTEL, NEW YORK, NY LUXE RODEO DRIVE HOTEL, BEVERLY HILLS, CA HORSESHOE RESORT, BARRIE, ONTARIO COSMOPOLITAN HOTEL TORONTO TORONTO, CANADA EMPRESS HOTEL,LA JOLLA, CA 8 COMMUNICATION “PASSPORT” PROVIDES OUR L.E. HOTELS WITH COMPREHENSIVE RESOURCE MATERIALS AND UPDATES. Like any good relationship, we believe communication is critical. Our Passport site is a password-protected intranet portal designed specifically to keep our hotels updated on our ongoing sales and marketing programs. This user-friendly tool will allow you access to critical documents, including our annual Travel Tradeshow schedule featuring over 150 client events, current marketing programs, consortia services and a variety of other programs and services. You will find the site well organized, easy to navigate and a great resource for useful information for key members of your staff.
  11. 9 ROI WE INVITE YOU TO LEARN MORE ABOUT THE L.E. HOTELS’ COLLECTION. At L.E. Hotels, your business is our business. Our commitment is simply to generate incremental revenues, reshape your segmentation and help drive additional profitability into your hotel. We are much more than a typical representation firm, consider us “your team.” Contact us today to discover how your property can take advantage of the multitude of benefits through membership. USA AND CANADA Contact Michael Lorenz at T: +1 310 691 7703 EUROPE AND ASIA Contact Gonzalo Ocejo at T: +34 91 591 6585 LATIN AMERICA Contact Ricardo Lambertini at T: +54 11 5353 0810 Membership applications are available online: WINE COUNTRY INN, PALISADES, CO LUXE SUNSET BOULEVARD, LOS ANGELES, CA HERRINGTON INN SPA, GENEVA, IL SEASCAPE RBEACH ESORT, APTOS, CA SEDONA ROUGE HOTEL + SPA, SEDONA, AZINN AT UNION SQUARE, SAN FRANCISCO, CA
  12. Chic. Unique. Great locations. UNIQUE DEFINED Corporate Headquarters | 11461 Sunset Boulevard, Los Angeles California 90049 USA | T +1 310 691 7703 | | GDS Code: LE