The document discusses entrepreneurship and provides information on why some people become entrepreneurs, challenges entrepreneurs may face, and key aspects of starting a business. It notes that while not everyone is suited to entrepreneurship due to risks like uncertainty, long hours, and potential failure, entrepreneurship allows one to pursue opportunities regardless of current resources. Successful entrepreneurs develop business models, acquire necessary human and other resources, and are responsible for business success or failure. The document also outlines common business model components like value propositions, key resources, customer segments, revenue streams, and provides examples of famous entrepreneurs.
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Why become an entrepreneur
1.
2. Why Entrepreneurship?
- 37% of Europeans would like to be self-employed, compared to 51%
in USA and China.
- According to YouthSpeak Survey 61% of millennials have plans to
become an entrepreneur.
- 8 out of 10 companies won’t make it to survive one year.
3.
4. Mom, can I be an entrepreneur?
• Not everyone is built to be an entrepreneur.
• Not everyone can handle uncertainty
• Long hours working
• No work-life balance
• Frustration
• Failure
5. Entrepreneurship is the pursuit of opportunity without regard to
resources currently controlled.
The entrepreneur develops a business model, acquires the human and
other required resources, and is fully responsible for its success or
failure.
Defining Entrepreneurship
7. Business Model
•“A Business model describes the rationale of how
an organisation creates, delivers and captures
value”
• Business Model Generation
• Alexander Osterwalder & Yves Pigneur
8. Canvas, your business at a glance
• Canvas It’s a tool that help us designing and innovating our
business in a visual way.
9. VALUE PROPOSITION
What value do
we deliver to
the customer
segment?
What customer
problem (pain)
are we trying
to solve?
21. Why MVP?(Minimum Viable Product)
• A Minimum Viable Product is the smallest thing you can build that
delivers customer value and you can enables you to keep
improving your vision.
24. Your job now !
• OPTION 1 To significantly increase access to information and
communications technology and strive to provide universal and
affordable access to the internet in least developed countries.
• OPTION 2To promote development-oriented policies that support
productive activities, decent job creation, entrepeneurship, creativity
and innovation, and ecourage the formalization and growth of micro-
small-medium sized enterprises, including through access to financial
services (The Global Goals for Sustainable Development)
Notas do Editor
5
Customer segments:
Mass market, Niche Market, Segmented, Diversified, Multi-sided platforms
Value proposition:
What value do we deliver to the customer/segment?
What customer problem are we trying to solve.
Values may be quantitative (Price, speed of service) or qualitative (Design or customer service)
Newness, Performance, Customization, “Getting the job done”, Design, Brand/Status, Price, Cost reduction, Risk reduction, Accessibility, Convenience/Usability
Channels
Channels to reach the customers?
Channel types (Direct vs Indirect, Own vs Partner)
Channel functions on the following 5 phases.
Awareness
Evaluation
Purchase
Delivery
After Sales
Customer Relationships
Personal Assistance, Dedicated Personal assistance, Self-Service, Automated services, Communities, co-creation,
Revenue Streams
Asset Sale, Usage Fees, subscription fees, Lending/Renting/Leasing, Licensing, Brokerage fees, advertising
Key Resources
Physical, Intellectual, Human, Financial
Key Activities
Production, Problem Solving, Platform/Network.
Key Partnerships
3 motivations for creating partnerships
Optimisation and economy of scale, Reduction of risk and uncertainty, Acquisition of particular resources and activities.
Cost Structure
Cost-driven
Value-driven
Fixed Costs
Variable Costs
Economies of Scale
Economies of Scope
Customer segments:
Mass market, Niche Market, Segmented, Diversified, Multi-sided platforms
Value proposition:
What value do we deliver to the customer/segment?
What customer problem are we trying to solve.
Values may be quantitative (Price, speed of service) or qualitative (Design or customer service)
Newness, Performance, Customization, “Getting the job done”, Design, Brand/Status, Price, Cost reduction, Risk reduction, Accessibility, Convenience/Usability
Channels
Channels to reach the customers?
Channel types (Direct vs Indirect, Own vs Partner)
Channel functions on the following 5 phases.
Awareness
Evaluation
Purchase
Delivery
After Sales
Customer Relationships
Personal Assistance, Dedicated Personal assistance, Self-Service, Automated services, Communities, co-creation,
Revenue Streams
Asset Sale, Usage Fees, subscription fees, Lending/Renting/Leasing, Licensing, Brokerage fees, advertising
Key Resources
Physical, Intellectual, Human, Financial
Key Activities
Production, Problem Solving, Platform/Network.
Key Partnerships
3 motivations for creating partnerships
Optimisation and economy of scale, Reduction of risk and uncertainty, Acquisition of particular resources and activities.
Cost Structure
Cost-driven
Value-driven
Fixed Costs
Variable Costs
Economies of Scale
Economies of Scope