persona project

1. Initial Plans
Adama cham

2. Mind Map
IDEA 1:
Clothing
brand
Poster
photoshoot
Short video
T-shirts
design
colours
Vibrant
colours.
IDEAS
Bright
colours.
Cold
colours
IDEA 2: Romance film
Poster
advert
Happy family.
IDEA 2
magazines
Photography
Fashion
magazine.

3. Mind Map
CLOTHING BRAND
T-shirt, jumpers and
Dress printing
motivating people to
think in a positive
attitude towards life
and we should never
give up but work
through it.
COLOURS/ MOOD
Vibrant and cold
colors in contrast of
the hard time and
eventually it will
transform to healing
and gradually
happiness.
DESIGNS
Sketches on clothing's.
Design on Ps/ logo
PHOTOSHOOT
Family and friends, always
there for you if you feel
down.
Design for everyone.
Change the worlds
prospection towards people
with mental health.
POSTER
Advertising
brand and
send
the message
out.
PRIMARY
AUDIENCE
15-24.
SHORT FILM
A short film about
feeling lonely and
then made friends
and found
happiness. 5-10
minutes.

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
Darker colours to express the moods of the theme, using this cold and
depressing colours combined with the bright colours shows the
contrast between the emotions the primary audience are feeling and
what they should be feeling.
How will your mood board influence your final product?
Uses of variety of colours will help the use of colours and each quote
represent and what its interpreting, so each clothing represents the
feelings of each quote and what it makes you feel.

6. Informal Proposal
Current Idea
Concept I believe that most people are going through anxiety, depression and variety of
emotions that they don’t want to face, or don’t want to talk about it as they will feel
regretted or judged so creating designs to motivate them and making them feel that
it's okay to feel that way, and it's going to be okay and that their voices are heard
through a clothing brand will motivate young people and their emotions.
Type of
products you
would make
• T-shirts, motivative quotes and written words to motivate young adults.
• Jumpers- family merch.
• Dress designs
• Poster advertising the clothing’s
• A short video advertising the brand.
• Photoshoot.
What you will
need to make
them
Camera, lighting and background for the photoshoot . Plain t-shirts, jumper, paints,
iron, Ps to design logos, quotes.
Audience Young adults from age 15-24 I believe will be motivated more relating to what they
are going through, it doesn’t matter male or female, where you from or which social
group you are from, it’s a message that needs to go across and be heard

7. Choices
Discounted ideas Reasons for not choosing this
project
Magazine: • Considering the primary audience, there
is a less chance of the majority seeing
the magazine, most of the young adults
don’t read magazines so its not reliable
or a good platform to send out a
message to the audience but most
importantly it is hard to get feedbacks or
any emotions r feelings.
Film/ trailer • It can be challenging creating a short
film, especially with working with group
of people, filming and editing its time
consuming. Alongside with writing
scripts, creating costumes, and pros and
sets. There is so much going on.