What’s the difference between Affiliate Marketing and Brand Partnerships?
Multi Channel Marketing Operation - Webinar Digital Summer School
1. 1
More sales through personal and
consistent marketing communication
Webinar Multi Channel Marketing Operation
July 16th 2014
2. Take-aways?
• How to deal with multi channel marketing operational challenges?
• What results to expect from consistent marketing communication?
Adnovate webinar introduction
9. Multi Channel Technology with Sitecore
E-commerce CMS Profiles
Presentation
Application
ShopSitePrint SocialApp EmailStore
Multi Channel Content Export
Digital Asset
Management
(DAM)
Product Information
Management (PIM)
for Marketing
Builders/
Editors
Publish
Contact
E
R
P
C
R
M
Campaign
Marketing Automation & Analytics Webcare
&
Contact
Services
10. Year-Over-Year Impact of PIM Technology
Key performance indicator With PIM Without PIM
Product Sales Growth 13% 8%
Improvement in data accuracy 17% 5%
Improvement in time-to-information 20% 8%
Improved customer retention 11% 3%
Improved customer satisfaction 8% 3%
Source: Aberdeen Group 2014
Marketing Technology results?
11. Marketing Technology results?
27%
36% 40% 35%
62%
80%
69%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increased conversion rates Increased margins Acquisition of new customers Increased sales per customer
eCommerce Performance
without PIM with PIM
ROI of PIM
Hindering factor to really go the multi channel route
The complexity in technology that marketeers are confronted with. We understand it is hardly feasible for any marketeer to find his way through this jungle of offerings.
You could brake down the silos by centralizing marketing content
This is to illustrate how this relates to Sitecore’s technologies. Should you wish to know more you could get in touch directly with Sitecore or Adnovate.
Personalisation!! Persona’s > link with Sitecore
This illustrates the significant performance increase when a PIM is applied in the day-to-day marketing operations. This implies already a product sales growth of 5% (13-8 =5 )
When we dive further into the eCommerce performance we see higher conversion rates and also significantly improved margins.
In eCommerce largest costs relate to returns, when product info and content is complete and consistent, less returns are expected.
That is more than 2 hours time saving per week per employee