AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes. Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is! More details about the cases can be obtained by sending a simple request from within SlideShare.

1. Case Study
Social Media in FMCG
adnerds.be Euprera Spring Symposium #ESS2010

2. Case Study
Social Media in FMCG
adnerds.be

5. AdNerds is simple math

6. AdNerds = A^T
A T
A = Advertising
T = Technology

7. AdNerds = A^T
A T
A = Advertising
T = Technology

9. Media means people

10. Social Media even more

11. People evolved over time

13. Picture by Peter DaSilva for NYT

16. Whhhhy ?!?

17. 1 In a Hyper-Connected World, People grow Jumping Brains
Jumping Brain by Emilio Garcia

18. 2 In a Hyper-Connected World, Google makes sure Everything is Free
TomTom Google Maps Navigation
Western Europe World
99,99 € 00,00 €

19. • Frozen in time • Real Time
• One-size-fits-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies

20. • Frozen in time • Real Time
• One-size-fits-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies

21. Tap the Power of Connections.
Picture by Photos from the Vault on Flickr

23. The inherent viral power of social networks
182 friends 430 friends 87 friends 417 friends

24. Unique reach of almost 1000 users
23 friends
62 friends
182 friends
87 friends
430 friends
73 friends
417 friends
54 friends

25. Should you join the social media zeitgeist
or dabble around the edges in a wait-and-see stance?

36. Unique visitors Registered Users Games played
400.000
319.486
300.000
200.000
100.000 109.884
81.000 100.000
75.000
33.000
8.500 15.000 35.902
0
2005 - Online games
2007 - Bigger than life game
2009 - Max It

37. Conversion Rate
33%
traditionally ~10%

38. Traditional Facebook
{
40.000
15.645
30.000
35.902
20.000
20.257
10.000
0

39. Time spent
00:09:01

40. Total seconds spent
104.413.192
based on 193.000 visits

41. TV spots
3.480.433
based on 193.000 visits

42. Many clients jumped the band wagon since
and they were damn right doing so.

44. NEW
SUPE
EXCIT R
IN
VERS G
ION
mmsopeenrij.be

46. The incentive is the “reason to believe”

47. Wrong, it’s the game, the social object.
Social Object theory* is the belief that
all successful social media interactions
center on an object.
The social object is the centerpiece
in a dialogue between two or more people.
* theory by Jyri Zengeström,
Co-founder of Jaiku, Product Manager of Social & Mobile at Google

59. Games played
205.530
205.530
154.147,5
102.765
51.382,5
0
2010 - M&M’s-op-een-rij (2 weeks)

60. Time spent
00:09:13

61. A Couple of things
to CHEW on.

62. A Couple of things
to CHEW on.

63. Media means People. Not paper.
You need a Social Media Strategy.
Today.
You need a Social M
ed
Re-allocate if neceia Budget.
ssary.
Build experiences, not advertising.
Tap the connections of networks
.