This document discusses mobile marketing strategies and the role of big data. It recommends understanding what mobile marketing can accomplish, studying user experiences, learning from successful marketers, and being innovative. It emphasizes focusing mobile branding and performance-based solutions on smartphones and tablets. It also stresses the importance of investing in mobile marketing, using big data to target the right audiences, and harnessing big data's potential to understand customer behavior.

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16. HOW?
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UNDERSTAND what mobile marketing CAN do
STUDY mobile user experiences
LEARN from the preceding successful marketers
BE INNOVATIVE
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17. Mobile Marketing
Mobile marketing is known as a set of actions acquired through mobile devices (feature phones,
smartphones, tablets,…) aiming for branding & based-performance
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19. Mobile Branding solutions
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Focus immensely on smartphones & tablets
Interactive, direct, and impressive
Full-screen takeover
Exclusive zone for branding: no competitors
Choose a premium mobile ad network
Integrate with content marketing
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21. Mobile Performance-based solutions
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Identify the clear actions: Click-to-download or Click-to-call
Be innovative and creative in design  aligning in consistent with the message
Pay attention to the purchased volumes as well as CVR
Take advantage of SEO and the search content
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23. Invest in mobile marketing
 The demands in mobile is relatively high  marketers need to take actions
 Choose the prestigious partner (Admicro) which provides consulting, tracking, real-time report… to
help businesses in enacting the mobile marketing campaigns
 Integrate with other channels to bring in great results: SEO, online advertising, social media, etc…
 Build mobile as a centric-audience tool
 Take use of demographic, geographic and behavioral targeting to reach the right audience
 Admicro supports in building websites to w@p sites
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25. Understanding Big Data
Target audience:
 Women, aged from 18 to 35
 Live in Hanoi
 iPhone users
Data research question:
 What are the book titles most likely purchased by the consumers who bought “Good to Great”?
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26. What is Big Data?
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Volume: large amounts of data
Variety: different data formats
Velocity: in-time processing
Value/Veracity
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27. Big Data in Mobile
 Available only on mobile: Latitude/longitude data
(i.e. Are they in store, in car, bus...? - Get more ways in term of context)
 Multiple tracking, not just cookies. On mobile, data is adopted from applications, devices, geo data,
etc.
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28. Big Data in Mobile Marketing
 The key game changer: to harness Big Data on Mobile
spatially  understand how customers act based on a
longitudinal and temporal view
 Big Data, if used rightly, will assist marketers to target their
customers more correctly, for both geo-targeting &
behavioral targeting
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29. Big Data in Admicro
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Developed since 2008
90% products & services development accounted by Big Data
Unique local Ad network using Big Data technology
4V:
 Volume: 120 TB = 100 billion A4 papers
 Variety: User act, app, browser, devices
 Velocity: 2 minutes
 Value/Veracity: increase 3-10 times
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30. Key Takeaways
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No doubts for spending on mobile marketing in 2014
Keeping your mobile campaign simple and attractive as it can
The focus: based-performance & branding solutions
Big data, taking more actions to your customers
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32. Upcoming MMA Webinar
March 28th, 2014
 How to push mobile engagement and next-level opportunities
Check more at MMA Vietnam Website
 http://mmaglobal.com/vietnam
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33. Additional Resources
click here
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click here
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click here
click here
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37. THANK YOU
ADDITIONAL RESOURCES
• Learn more about MMA Webinar
http://www.mmaglobal.com/events/other/webinars
Sign up for the MMA
SmartBrief:
www.smartbrief.com/mma
Search for partners or get listed at the Mobile
Marketing Industry Directory:
www.mobilemarketingindustrydirectory.com
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