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Adeel Iftikhar ID:20397
Usama Mushtaq ID:19049
Rahul Rai ID:20400
Presented to :- Sir. Raja Mazhar
History , Vision ,
History of Khokar Hotel.
What’s their Vision & Mission.
Idea behind Khokar Hotel.
Their Competitive & Corporate Strategies.
Their Management practices.
How they plan , organise , lead & control.
What are their future plans & upcoming projects
Agenda for Today’s Presentation
On Islamabad Highway.
Near all Societies like Swan Garden , PWD.
Sector O-9 , Emaar , Naval Encourage , Bahria
Town , Police Foundation .
Prime location for a Hotel.
Hotel was made in 1981.
That time it was not a hotel.
Only a Dhaba.
So that people & labours enjoy some tea & lunch.
In 1988, it shifted towards left on the highway.
Up till now, the hotel haven’t changed its location
In 1981 , its owner is Taji Khokar .
His control of this hotel was ended in 1988.
Due to some political & financial problems.
In 1988 , Ali Khokar took the charge of it.
Today, He’s the owner of the hotel.
An aspirational description of what
an organization would like to achieve or accomplish in
the mid-term or long-term future.
Their vision is to deliver quality food.
Make their customer relationship better.
By providing service & food.
That can’t be measurable.
Mission are the goals of an organisation. Which they
seek to achieve in long or short term.
Dependent on the type of mission.
Khokar’s mission is to be the best in their field.
And also lead their competitive market.
In 1981, there was no hotel on Islamabad Highway
Their an idea was born.
Regarding the location.
They opened a Dhaba.
Who’s prime objective was to give customers.
Affordable food & Qualitative at once.
This quality factor gave them a jump.
A reason through which they are competing today.
Idea Behind Khokar Hotel
Selecting a particular
course of action to
achieve a particular
goal or objective.
In this competitive
strategies are :-
Cost leadership. Differentiation. Focus.
Maximum lowest price.
Maintaining high standard.
Giving leadership or competitive advantage
over all competitors.
Example :- Rolls Royce
Luxurious car of all time Interior that can’t be
The strategy in which a competitor offer different
product/service then competition in the market.
This strategy is primarily based on :-
Primarily focuses on Segment of the market &
whether this segment is profitable on not.
It’s a combination of Cost-Leadership &
Khokar Hotel strategy is not a true Cost-leadership
Not a pure Differentiation strategy.
Some what focus strategy.
Focus on Cost.
Same time focus on Differentiability regarding
Khokar Hotel Competitive Strategy
Focus on environment.
Want hotel as traditional/desi as possible.
Depicts Village Environment.
Keep their prices low.
Maximum customer attraction.
Mainly focus on nearby societies & travelling
A strategy in which CEO & other executives makes decisions.
The decisions taken by top level of management.
These strategies include :-
Competitors tries to stable himself.
In competitive market.
Companies like Cadbury focuses on stability.
Large number of competitors.
Maintaining its sales.
Other competitors like Toblerone also focus on
Strategy in which the competitor only focus
Growth for example sales growth , profit
Companies like Coca-Cola , Fritolay(LAYs) use
Competitors try to renew their strategy.
Due to failures of strategy in the past.
Retrenchment means renewal for short term basis.
Providing labours some facilities for manufacturing.
Turnaround means renewal for long term basis.
Like change of suppliers for raw material.
An act of creating an environment, to achieve
They have 3
One for family hall.
One for chefs timing, passing & receiving orders.
One for Gent’s sitting.
These three managers manages all of the Khokar Hotel
Clients, Services, Resources , Finance & many other
Khokar’s Hotel strategy is GROWTH.
In interview, Ali Khokar told us that
“We want to open as much Hotels, Fast foods
as much as possible”.
Khokar Hotel Corporate Strategy
He/she has four functions.
Planning. Organising. Leading. Controlling.
This person is a manager. Regarding Management functions.
Person who oversees all the work so that organisation goals can be
4 Functions of a Manager
Planning include Decision making , Strategy
For a manager its plans should always over lap with
Decision making is making figure out
process has 8
• Identifying problem.
• Identifying decision making criteria.
• Allocating weight to criteria.
• Developing alternatives.
• Analysing alternatives.
• Selecting an alternative.
• Implementing an alternative.
• Evaluating alternatives.
Role of Intuition.
Role of Evidence Based Management.
Managers Making Decisions
Choosing an alternative for future outcome
among different alternatives.
Strategy can be formed the following
•Analyse current environment/scenario.
•Do an External analysis.
•Do an Internal analysis.
There goal is attract maximum customers.
So they plan to make their place as attractive as
Decisions are based on bounded rationality & role of
evidence based management.
Khokar Hotel Planning
•In which teams
are made from
internal or by
•in which all of
have access to
Today’s Organisational Designs
Doing a task
•Chain of command.
•Span of control.
Khokar Hotel is organised in a centralized manner.
All employees should ask from manager to do some
This centralization is having a team structure.
This way their resources are managed & used
Khokar Hotel’s Organising
Setting a direction for
the managers &
do their task.
• To achieve organisations goal.
• Leadership can be achieved by :-
• Job satisfaction.
• Organisational commitment.
• Employees Engagement.
• Attitudes & Consistancy.
Leading contains motivation for the emplyees.
Some theories are :-
• Maslow’s hierarchy theory.
• McGragor’s Theory X & Theory Y.
• Herzberg Two Factor theory.
Desire to lead.
Honesty & Integrity.
Khokar hotel owner have all the qualities of
Because from 1981 , they are the first to take this
And they are motivated because they think that
They are following :- Maslow’s hierarchy theory.
McGragor’s Theory X & Theory Y.
Khokar Hotel & Leadership
Controlling is the core of every function of
You can evaluate organisation’s performance.
In this you need to keep an eye on your employee.
And analyse their performances.
Give them rewards if they deserve.
Or give them warning if they fail for the companies
Controlling process is a three step process.
This process is also called benchmarking.
•Measuring Actual Performance.
•Comparing actual performance with the standards.
•Taking Managerial Actions.
The steps are :-
Khokar Hotel do
keep an eye on its
Also they try to
process help them
to keep an on their:-
•Maintain their standard.
Khokar Hotel & Controlling
Open a Hotel in which
One floor only dedicated to Kitchen.
Hall that can have a capacity of 2,000 people.
5 star restaurant menu.
Khokar Hotel Future Plans
“A work is a work either sweeping or managing,
do it with heart & devotion,
never say why I am doing it, just do it ,
It will pay you back ”
Golden Words by Ali Khokar