Employee communication excellence

1. Employee Communication Excellence
Adecco – the world leader in staffing and human resource services
Vietnam, 13th Feb Nicola Connolly

2. An Adecco Preview of the
2014 Thai Job Market28November 2013
Slide 3
4 out of 10
workers
are disengaged

3. Employee Engagement is:
 Job satisfaction
 Company bonus
 Emotional Commitment to Company
Engagement is a two-way street. While the organization
wants to maximize the contribution of each individual
toward its corporate goals, the individual need to feel
personal satisfaction and purpose in their job.
Both sides of the equation have to be met for
engagement to be successful.

4. Doi hinh
An Adecco Preview of the
2014 Thai Job Market28November 2013
Slide 5
The Human Resources team & their
role in employee communications

5. Communications, Up & Down
Employees’ Needs
 Want the guidelines from their
supervisor
 To be heard and resolved by
employer
 Need directions, establish the
processes and proper lines of
communication by a critical role
– HR dept.
Company’s Meets
 Build trust and engagement
 Connect employees to
company’s strategies and values
 Demonstrate added value
through benefits
 Create career development
opportunities

6. IMPORTANT: by 47% employees
And
VERY IMPORTANT: by 34% employees

7. Communications, Up & Down
Create a Culture of Communication
• Speak up, set expectation, requirement, communication barriers and
opportunities
• Promote openness by listening, responding and taking action by HR
• Show understanding of the employee’s message
• Ask for clarification

8. Mind-Set to Meet
• Set up a schedule of information meetings
• Check on progress, identify problems and provide motivation
• Listening to employee’s feedback
• Discuss goals, challenges or an operation plan
• Allow employees to submit their questions
• Ask honest questions without fear

9. Employee Engagement –
the No.1 HR challenge the organization

10. 4. Set the Schedule
Utilize the Social Media for the success stories sharing, searching the
best practices for your organization
1. Hearing & Listening Treat all suggestions and questions with an open attitude and reward
the feedback.
2. Being Heard, Understood
and Remembered
Are the management and HR’s method of communication with staff in
an open and timely way?
3. Building your network
5. Showing Recognition
Do you set the communication schedule in place that is tailored for
your organization culture?
Are employees being recognised for their efforts, over and above
their salary?
Communication Excellence

11. Fact: people normally remember only 3
to 5 points from any communication

12. Keep the communication short and to
the point

13. Top Tip 1: Engaging in Social Media
Connecting to employees via social media allows companies to lead with clear
communication.
Social Media provides endless opportunities to motivate employees in fresh and
creative ways.

14. Top Tip 2: Mapping out a yearly
communication plan
Think of your employees as the target market and
consider what would be important to them.

15. Slide 16
Questions

16. Topic Cover
An Adecco Preview of the 2014 Thai Job
Market
28November 2013 Slide 17
Adecco Vietnam Insights
Labour Market 2013

17. Slide 18
Vietnam Economic Overview
Source: World Bank, Tradingeconomics.com
0
0.5
1
1.5
2
2.5
3
3.5
Unemployment Rate (%)
2012
2013
2014
0
1
2
3
4
5
6
7
8
Inflation (%)
2012
2013
2014
2.3
2.37
3.25
6.91
5.61
6.04
0
50
100
150
200
GDP (billion VND)
2012
2013
2014
123.96
158.86
175.43
0
5
10
15
20
25
30
GDP (% growth)
2012
2013
2014
20
28
10

18. Slide 19
Business Growth areas
Key sectors
drivers
Tourism
Healthcare
Power
Retail/ FMCG
Education

19. Slide 20
2013 Demand VS Supply – By Job Category
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
%
Demand% Supply %
Source: Adecco Vietnam 2013

20. Slide 21
2013 Demand VS Supply
Source: Adecco Vietnam 2013
28.60
5.65
4.74 4.37
5.28 4.74
12.71
3.62
11.52
10.62 10.27
13.22
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
Sales Admin Engineering Accounting Information
Technology
Marketing / PR
%
% Demand% % Supply

21. Topic Cover
An Adecco Preview of the 2014 Thai Job
Market
28November 2013 Slide 22
Vietnam Business Outlook
2014

22. Slide 23
Global trends affecting employment status in 2014
High unemployment rate
Production shifts
The increasing skills gap/shortages
Freelancing becomes a normal way of life
Internet creates larger marketplace for jobs

23. Slide 24
Labour Market 2014
• Reform training and education
to better meet demand for
skilled labour
Human capital
development
•Strengthen the banking system
by establishing effective
supervision
Development of
banking
sector
•Strengthen market-based
reforms and monitoring of SOEs
SOEs reform
Summary of medium-term policy
challenges and responses in Vietnam• Projected 6% – 8% salary increase
due to sluggish economy
• Harder for new entrants in the
workplace to find jobs
• Longer recruitment cycle
• Focus on right hire
• Exiting of non performers
• Metrics on productivity and ROI
• Min wage insurance in Q3 2014 to
3,200,000 VND
Source: OECD Development Centre.

24. Slide 25
Moving Industry in 2014
1 • Automotive
2 • Health care
3 • FMCG
4 • IT
5 • Insurance

25. Slide 26
Top 5 - Office Position
1.Sales
2.Accounting &
Finance
3.HR & Admin
4.Marketing
5.Customer Service
FMCG
Service
Consumer
Products
Source: Adecco Vietnam 2013

26. Slide 27
Top 5 - IT Position
Source: Adecco Vietnam 2013
1.Programmer/Developer
2.System
Analyst/Business Analyst
3.System Engineer
4.IT support
5.ERP Consultant/Project
Manager
System
Integrated
Software
House
Service :
Banking &
Telecom

27. Slide 28
Top 5 - Engineering Position
Source: Adecco Vietnam 2013
1.Civil Engineer
2.Maintenance
Engineer
3.Safety Officer
4.Electrical Engineer
5.Production Engineer
Power
FMCG
Electronics

28. Slide 29
Top 5 - Finance Position
Source: Adecco Vietnam 2013
1. Finance Director
2. Risk
3. Compliance
4. Accounting
5. Analyst
Insurance
Banking
Retail

29. Slide 30
Vietnam Forward Looking Statement
“It’s a candidate-
driven market
for those with
specialized skills
and who are
viewed as
upwardly mobile in
their career.”

30. Slide 31
Adecco Top Tips
1. Clear headcount planning
2. Hire right
3. Good Benefits program, not just cash
4. Clear vision of company communicated to employees
5. Manage by productivity and KPIs

31. Slide 32
Questions

32. Thank you
Slide 33