Adapt2Digital are a digital business consultancy supported by assessment and tracking tools. They help businesses become more digital, become more audience centric, achieve cost savings and business growth and leverage competitive advantage through the development and deployment of digital strategies and technologies. They also support the growing digital skills gap, in particular the digital leadership challenge by assessing and nurturing digital vision and adaptiveness - helping senior management teams lead their organisations into the digital future. This is our just released eBook that provides information on the current state of digital business and how businesses can adapt and change to be successful in an increasingly digital environment.

1. Helping
you
navigate
your
digital
journey
Digital
Leadership
|
Digital
Business
Copyright
©
Adapt2Digital
Ltd
2014.
All
Rights
Reserved.
Private
&
Confidential.
All
the
information,
ideas,
content
and
methodologies
contained
in
this
document
are
the
sole
property
and
IP
of Adapt2Digital
Limited.

2. Digital
Leadership
|
Digital
Business
Only
those
businesses
who
can
adapt
to
change
will
survive
in
the
digital
space.
Adapt2Digital

3. Digital
Leadership
|
Digital
Business
Business
evolution
is
not
new
There
is
a
new
business
model
and
a
new
style
of
leadership
emerging,
which
will
redefine
structure,
process,
technology
and
people.
It
speaks
of
openness,
collaboration
and
co-­‐
design.
We
are
no
longer
bound
by
history
and
what
has
gone
before;
we
are
only
bound
by
our
own
imagination.
!
Henry
Ford
created
the
8-­‐hour
working
day
as
well
as
the
concept
of
a
production
line,
leading
to
the
establishment
of
what
many
still
today
view
as
a
template
for
organisational
structure
and
governance.
!
Leap
to
the
60s
and
the
dawn
of
consumerism,
convenience
and
globalisation.
The
business
model
and
leadership
style
pivoted
to
bring
in
external
data
sources
and
creativity
to
wow
and
delight
the
customer
into
becoming
loyal
to
a
single
brand.
!
Today
we
are
in
the
midst
of
another
dramatic
change.
We
are
seeing
a
convergence
of
skills
breaking
down
traditional
organisational
structures;
technologists
need
to
understand
the
customer,
communications
experts
need
to
understand
technology.
The
data
explosion
driven
by
social
and
mobile
has
meant
that
meaningful
data
informing
business
decisions
continues
to
diminish
under
the
weight
of
data
feeds
from
everywhere.
We
are
seeing
a
power
shift
to
a
more
open
community,
where
crowds
contribute
to
anything
from
funding
to
product
design.
In
the
short
term
businesses
must
learn
how
to
be
adaptive,
in
the
long
term
businesses
will
become
more
like
shape
shifters,
assuming
new
forms,
entering
new
markets,
even
new
industries
quickly
and
successfully
in
order
to
survive.
!
To
survive
businesses
need
to
start
building
digital
competency
and
capability
now
in
order
to
begin
their
journey
towards
this
new
world,
which
is
already
in
view.
Peter
Murley
!
!
Non-­‐Exec
Chairman

4. Digital
Leadership
|
Digital
Business
A
company
is
like
a
person.
It
can’t
stand
still.
A
person
either
moves
ahead
or
he
drops
back.
If
you’re
not
competitive,
you
either
get
competitive
-­‐
or
you
get
out.
It’s
as
simple
as
that.
John
Dickson
Harper

5. Digital
Leadership
|
Digital
Business
An
inconvenient
truth
-­‐
but
a
truth
all
the
same
Every
business
is
now
a
digital
business
and
those
where
the
full
C-­‐Suite
understand
the
benefits
of
this
are
those
that
will
be
most
successful.
Accenture
The
21st
century
business
leader
is
more
time
poor
than
ever,
with
an
ever
increasing
need
to
get
to
grips
with
the
internal
and
external
challenges
digital
brings.
Increasing
connectedness
between
humans,
technology
and
‘Everything’.
The
truth
is
digital
is
shaking
the
very
foundation
of
our
traditional
business
model.
!
According
to
Gartner,
25%
of
businesses
will
suffer
based
on
a
lack
of
digital
competency
by
2017.
Following
a
recent
Forrester
survey
approximately
80%
of
respondents
said
they
had
a
digital
strategy
but
only
approximately
15%
were
able
to
demonstrate
this.
It
is
therefore
an
inconvenient
truth
that
every
business
across
every
industry
is
now
affected
by
digital
disruption,
an
ever-­‐changing
technology
landscape
and
increasing
customer
expectations.
!
The
business
imperative
Coherent
and
comprehensive
digital
leadership
is
the
first
step
toward
addressing
the
business
imperative.
A
clear
digital
vision
and
strategy
will
help
you
tackle
head
on
the
complex
changing
digital
landscape.
With
strong
and
solid
digital
leadership
businesses
will
be
able
to
transition
to
a
more
adaptive
approach,
able
to
see
change,
assess
change
and
act
upon
that
change
if
it
is
meaningful
for
the
business
to
do
so.
Those
without
digital
leadership
or
the
strategy
to
become
more
adaptive
will
find
themselves
increasingly
playing
catch
up,
being
reactive
not
pro-­‐active
and
losing
out
to
competitors
who
have
embraced
this
brave
new
world.
Moreover,
they
will
ultimately
lose
not
just
to
their
competitors,
but
also
to
new,
left
field
disruptors
-­‐
who
can
come
from
anywhere.
!
The
ability
to
adapt
to
digital
is
the
only
way
to
secure
continued
growth,
deliver
innovation,
and
achieve
an
audience
centric
business
culture.

6. Digital
Leadership
|
Digital
Business
74%
of
business
executives
say
their
company
has
a
digital
strategy,
only
15%
believe
their
company
has
the
skills
and
capability
to
execute
on
that
strategy.
Forrester,
2014
Digital
Business
Survey

7. Digital
Leadership
|
Digital
Business
The
Adapt2Digital
Story
OUR
PHILOSOPHY
We
believe
businesses
need
to
adapt
to
the
ever
changing
world
by
always
being
ready
to
change.
We
believe
in
knowledge
transfer.
We
believe
you
should
stay
in
control.
We’ll
help
you
do
that.
It
is
a
cold
and
lonely
place
for
many
leaders
in
today’s
business
world.
The
urgency
to
learn
the
skills
and
adopt
the
mindset
of
a
digital
leader
is
unchartered
territory
and
only
a
few
organisations
can
offer
services
to
guide
senior
teams
through
these
turbulent
waters.
!
When
it
comes
to
the
business,
most
if
not
all
support
services
and
solutions
follow
a
more
traditional
view
of
transformational
change.
There
is
talk
of
‘Digital
Transformation’.
However,
transforming
suggests
a
one
time
solution
with
only
vague
promises
of
on-­‐going
value.
!
Businesses
need
to
own
and
take
control
of
this
change
for
one
very
important
reason.
This
change
is
not
a
single
point
in
time;
a
journey
with
a
destination.
This
is
a
journey,
that
once
you
have
set
sail,
will
change
and
iterate
constantly
as
new
factors
come
into
play
and
demand
a
change
in
tack
or
at
least
the
ability
to
navigate
around
threats
or
directly
towards
opportunities.
We
call
this
being
Digitally
Adaptive.
!
We
are
a
new
breed
of
consultancy
that
combines
traditional
consulting
expertise
with
digital
tools
and
training.
Our
mission
is
to
help
create
the
Digital
Leaders
that
can
lead
business
towards
this
brave
new
world,
supported
along
the
way
with
our
products
and
services.
!
Our
products
and
services
will
ensure
you
stay
in
control
of
your
business,
your
business
decisions
and
your
business
growth
over
time.
!
It
is
your
business,
your
journey.
As
with
any
nautical
journey
there
must
to
be
total
trust
in
the
skill
and
vision
of
the
captain.
Furthermore,
in
order
to
successfully
navigate
your
way
you
will
need
the
people
and
tools
to
ensure
a
clear
view
of
your
horizon.
!
Everyone
is
experiencing
the
same
influences,
but
only
those
equipped
with
digital
leadership,
skill
and
supporting
tools
will
survive.

8. Digital
Leadership
|
Digital
Business
In
a
world
where
human
connection
with
technology
is
constantly
creating
and
evolving
-­‐
adaptive
solutions
are
the
only
way
forward
for
businesses.
Adapt2Digital

9. Digital
Leadership
|
Digital
Business
Becoming
Digitally
Adaptive
Workflows/Process
Teams/People
Technology
We
look
to
three
guiding
principles
to
help
our
customers
navigate
the
digital
landscape.
InnovationInclusionIntegration
Leadership/Skill/Literacy
Customer
Employee
New
Products
New
Territories
New
Channels
!
Companies
will
need
to
relook
at
the
entire
business
model
in
order
to
succeed
in
the
digital
space.
Mckinsey
&
Company
As
simple
as
1,
2,
3
Developing
Digital
Leaders
Supporting
tools
for
the
business
Consulting
services
to
guide
you
With
a
consistent
focus
and
commitment
to
these
guiding
principles
you
are
more
likely
to
achieve
true
audience
centricity.

10. Digital
Leadership
|
Digital
Business
Developing
Digital
Leaders
Becoming
a
digital
leader
requires
more
than
sheer
digital
investment.
It
also
requires
building
leadership
capabilities
to
envision
and
drive
transformation.
Didier
Bonnet,
Capgemini
Digital
leadership
is
so
much
more
than
simply
assigning
the
role
and
hoping
for
a
business
change.
Digital
leadership
requires
a
mindset
change,
a
commitment
and
a
level
of
active
participation
to
effect
change
and
inspire
people.
Our
training
and
development
programmes
address
the
three
cornerstones
of
digital
leadership:
• The
CEO
-­‐
Digital
leadership
Vision
&
Strategy
• The
Senior
Team
-­‐
Digital
leadership
alignment
and
open
collaboration
• Digital
Leadership
in
Action
-­‐
Ensuring
the
specific
digital
leadership
skills
are
present
to
effect
change

11. Digital
Leadership
|
Digital
Business
Our
digital
leadership
development
programmes
Digital
CEO
Tackling
head
on
the
CEO
imperative
in
a
digital
world
• Breakfast
Seminar
series
• Exclusive
Digital
CEO
away
day
with
networking
event
Digital
Leadership
in
Action
Every
business
requires
a
Digital
Leader
to
take
the
vision
and
turn
it
into
reality
• One
Day
intensive
course
to
take
you
from
Business
Leader
to
Digital
Leader
• Sharing
the
concepts
and
principles
of
Digital
Leadership
Digital
Leadership
Alignment
From
Senior
Teams
to
Board
Members
the
need
for
a
joint
definition
and
focus
for
Digital
is
paramount
• Dedicated
Workshops
either
onsite
or
offsite
for
senior
teams
Digital
Leadership
Insights
Our
After
5
events
provide
insights
for
all
senior
business
leaders
needing
to
navigate
the
digital
world
• One
hour
topic
focussed
sessions
followed
by
peer
networking
• Open
and
collaborative
“Adapt2Digital
are
a
breed
of
consultants
that
are
most
valuable
to
businesses
today.
They
specialise
in
supporting
businesses
and
people
to
gain
greater
understanding
of
the
benefits
digital
has
to
offer
internally
and
externally,
across
capability
and
competency.
Mel
specifically
is
a
great
trainer,
mentor
and
facilitator
in
digital
strategy
and
leadership
having
shown
these
skills
numerous
times.”
Executive
Director,
Disney
Channels
UK
&
Ireland

12. Digital
Leadership
|
Digital
Business
The
Digitally
Adaptive™
Advantage
Digitally
Adaptive™
=
A
business
able
to
adapt
to
digital
change
on
an
ongoing
basis
to
achieve
business
advantage
and
meet
and
pre-­‐empt
growing
audience
expectations.
Becoming
digitally
adaptive
is
made
possible
when
sound
digital
leadership
is
matched
with
organisational
capability
and
competency.
But
this
competency
and
capability
must
be
visible
and
constantly
monitored
to
ensure
you
are
able
to
adapt.
Our
business
tools
and
consultants
help
you
see
and
quickly
exploit
successful
strategies
and
to
move
away
from
strategies
that
are
failing.
It
is
only
by
becoming
adaptive
that
we
can
effectively
deliver
audience
value
in
spite
of
the
complexities
and
chaos
of
modern
business
life.

13. Digital
Leadership
|
Digital
Business
See
first
and
act
second
DEM
(Digital
Engagement
Mapping)
Only
when
you
know
your
starting
point
can
you
map
your
journey
• A
comprehensive
visualisation
of
your
full
company’s
digital
capability,
competency
and
capacity
to
adapt
Workflow
Digitalisation
Processes
don’t
just
become
automated
-­‐
they
get
questioned
• A
map
of
the
key
workflows
and
processes
• Ability
to
assess
the
digitalisation
of
workflows
DIP
(Digital
Improvement
Pathways)
It’s
not
about
‘doing’
digital
it’s
about
‘being’
digital
• A
fully
inclusive
companywide
initiative
allowing
everyone
to
be
involved
in
the
digital
journey
• Digital
skill
&
literacy
addressed
Digital
Benchmarking
Success
and
progress
mean
nothing
without
comparison
• All
data
is
benchmarked
against
our
unique
Digital
Framework
• Customer
Experience
&
External
Performance
against
competitors
and
Industry
“What
was
a
huge
task
has
seemed
like
a
walk
in
the
park.
It
would
be
hard
for
me
to
quantify
the
impact
Adapt2Digital’s
involvement
has
made
to
the
business
so
far;
however
it
is
by
no
means
an
exaggeration
to
claim
that
Adapt2Digital’s
Digital
First
strategy
has
been
a
game-­‐changer
for
CareShield.”
Director,
CareShield

14. Digital
Leadership
|
Digital
Business
Digitally
mature
organisations
are
on
average
26%
more
profitable
than
their
less
mature
counterparts.
Capgemini,
MIT
Sloan

15. Digital
Leadership
|
Digital
Business
Every
business
is
a
digital
business.
The
Guardian,
Accenture
Isn’t
it
time
you
were?

16. Your
digital
journey
starts
here…
Gary
Ross
Commercial
Director
gary.ross@adapt2digital.com
+44
(0)7788
706
897
Digital
Leadership
|
Digital
Business
adapt2digital.com
Stacey
Perry
Director
stacey.perry@adapt2digital.com
+44
(0)7932
558
255
Image
source:
©
daDA
Copyright
©
Adapt2Digital
Ltd
2014.
All
Rights
Reserved.
Private
&
Confidential.
All
the
information,
ideas,
content
and
methodologies
contained
in
this
document
are
the
sole
property
and
IP
of Adapt2Digital
Limited.