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DM1315 Design Process 1
RESPONSIBLE DESIGN
The EU “ecolabel”, established in 1993, is a voluntary scheme which encourages manufacturers to label products that fit a ...
On this page are a few initial designs
I had for our group project, howev-
er we ultimately decided to go with
the design ...
RETRACTABLE BOTTLE
REDUCING TRANSPORTATION SPACE
REUSABLE, STYLISH DESIGN
RECYCLED MATERIAL
REDUCTION OF WASTE
Using the “Azure Sky” water bottle will eliminate the
need to ever buy bottled water again. Using our unique
points system...
Eco
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  1. 1. DM1315 Design Process 1 RESPONSIBLE DESIGN
  2. 2. The EU “ecolabel”, established in 1993, is a voluntary scheme which encourages manufacturers to label products that fit a specific criteria, resulting from reduced impact of the environment. Similar to the “Fairtrade” symbol, consumers would recognise the flower logo and know that the product has reduced environmental impacts. With this logo printed on a products packaging, sales would increase due to society’s recent increased interest in environmentally friendly design. In 1994 the EU introduced a new packaging directive which was amended in 2004, targeting the reduction of packaging used, by designing out the wasted space in packaging, as well as recycling and re-using packaging. Furthermore, it set specific limits on the amounts of toxic metals used in packaging. By 2008 the EU’s goal was to recover 60% of packaging waste, with a minimum of 55% of this waste being recycled. Due to the aforementioned EU packaging waste directive, an increase of design and development work has been focused heavily into reducing packaging waste. Examples of this include Duracell who moved from using high impact polystyrene blister packstosimplecardsleeves,aswellasMotorola,whowereoneofthefirstcompaniestouse mouldedcardboardinsertsratherthanexpandedpolystyreneintheirphoneboxes.Further developments in packaging have come from LDPE cushions, which reduce the amount of polymersusedinpackagingaswellastakingupverylittlespaceoncedeflated,meaninglarge amountscanberecycledwithoutwastedspacewhenbeingtransportedtotherecyclingplant. For the past six years, American telecommunications company, “Sprint” has dramatically improved upon the sustainabilityissuesthat it faced withits packaging. This 55% reduction in packaging and environmental effects is largely attributed to innovation in their design approach, including: raw materials, adhesives and printing inks. In comparison to their previous phone packaging solutions, they are now 60% smaller and half the weight. Due to the fact that their boxes are now smaller, they are able to fit almost twice as many products on shipping pallets, thus reducing shipping costs and the amount of fuel usage The main feature in our product will be its ability to reduce in size. This is not only a useful featurefortheconsumerswhowillbeabletoreducethebottletotakeuplessspaceintheir bagorwhilstbeingstoredathome,italsoprovidesanaddedbonusfortheinitialpackaging oftheproduct.Thisisbecausetheproductcanbeshippedtotheretailersinitssmallerform whichwilldramaticallyreducetheamountofspacerequiredtoshipeachbottle,inturnhalving the amount of transportation required, thus saving money and saving the environment.
  3. 3. On this page are a few initial designs I had for our group project, howev- er we ultimately decided to go with the design of another member of the group. All our designs followed the same concept, in that they were all retractable in order to save space.
  4. 4. RETRACTABLE BOTTLE REDUCING TRANSPORTATION SPACE REUSABLE, STYLISH DESIGN RECYCLED MATERIAL REDUCTION OF WASTE
  5. 5. Using the “Azure Sky” water bottle will eliminate the need to ever buy bottled water again. Using our unique points system, every time you fill up your bottle from one of our filtered water stations, by scanning the QR code on the bottle, you will earn points which add up to supply you with free refills and steam cleans for your “Trident”Bottle.Therevolutionarydesignallowstheuser to compact the bottle when empty so that it takes up less space in their bag or whilst being stored. The design also allows for the product to be shipped to the retailers already compacted, thus more can be shipped at once in turn reducing the amount of vehicles and time required to ship ordinary bottles. Due to its sleek space age construction,userswillbeproudtoshowofftheirbottles, thus encouraging others to purchase one, subsequently reducing the amount of plastic bottles being produced.

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