1. Emancy: Incentivizing
Consumer-Vendor
Relationships
Adam Marcus
MIT CSAIL
marcua@csail.mit.edu
@marcua
(with Ahmad Bakhiet, David Karger, Renee Lloyd,
Doc Searls, Oshani Seneviratne)

2. ads-r-us.com
evilsite.com

3. Incentivize Vendor-Customer
Relationship Management
ads-r-us.com
evilsite.com

4. Demo
(Prototype Warning!)
vendor incentives
customer incentives

5. Technologies used
RDFa encodes vendor terms, payment information
Browser plugin to read RDFa
SQLite to store client-side browsing history
Payment processor: PayPal, Google Checkout, etc.

6. Tipsy: alternative to micropayments
No fourth party gets your browsing history
Pay what you want
Fair distribution amongst content providers

7. Open questions
Easy-to-understand terms: concepts and icons
Legal framework, enforcement of terms
Alternative payment models: micropayments, tipjars,
random choice (Tipsy)
http://code.google.com/p/tipsy/
Adam Marcus
MIT CSAIL
marcua@csail.mit.edu
@marcua
(with Ahmad Bakhiet, David Karger, Renee Lloyd,
Doc Searls, Oshani Seneviratne)