Adam Kidan shares some ways that you can boost some sales. The main takeaway here is to focus more on the bigger fish.

1. Easy Tricks to Boost
Sales
By Adam Kidan

2. Go after the big ones
• Only go after the high-
paying prospects, who
have both the authority
and budget to agree to
large investments!
• Quality over quantity!
• Prioritizing highly
profitable sales allows
you to turn down the
smaller deals that
wouldn’t offer a large
return on your
investment

3. Establish !
your !
expertise
• To close the bigger
deals, present
yourself as the
expert; start off sales
meetings by
commenting on some
things you’ve
observed about the
current industry!
• By starting out with
an observation, you’ll
set yourself up as a
true expert, boosting
your value and
serving as a powerful
way to build up to a
larger sale

4. Uncover the cost
of your client’s
issue
• Ask your prospect how
industry issues are related
to them!
• This helps get prospects
to open up about the
challenges their
organization faces!
• Ask probing questions
that will help determine
what’s really happening!
• Helping clients see the
value of your solution will
in turn lead to bigger sales
and higher profit margins.