Copywriting portfolio for Adam Reynolds. Over nine years of creating award-winning work for major retailers Marshall Field's and Target. Freelance clients have included Pepperidge Farm, Friedman's Home Improvement, Strategic Fundraising, Lakes Area Real Estate, Southwestern Remodeling, and McDonald's (pitch for DDB, Sydney, Australia)

1. ADAM REYNOLDS // COPYWRITER
adam@adamreynolds.com
612.396.9369

2. DIVERSITY // TARGET
FUNNY DIVERSITY.
I’M SO GLAD LOOK BEYOND
SKIN COLOR
I’M NOT YOU WITHOUT IT WE’D HAVE TO GO AROUND SAYING
HOW A THING CALLED RACE HETEROGENEOUSNESS. AND THAT’S JUST HARD.
NOT THROUGH IT. THAT’D BE GROSS.
ISN’T A COMPETITION AT ALL.
IMAGINE IF WE WERE ALL THE SAME. CREEPY.
Target.com/diversity All together now.
Target.com/diversity
Target.com/diversity Target.com/diversity
All together now.
All together now. All together now.

3. PROHIBITION-INSPIRED WINE PACKAGING //

4. B2B INCENTIVE PROGRAM // TARGET // AGENCY: LITTLE & COMPANY
© 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 078313
© 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 068313
Want results? Turn to Target. The store everyone loves is here to make your
Redline it to Target. The store everyone loves is here to make your business better. Give
business better. Target GiftCards are perfect for acquiring new accounts, recognizing
SM
Target GiftCardsSM to encourage test-drives, entice maintenance or sales, promote referral
employees, up-selling program features, promoting loan referral bonuses or increasing loyalty. Visit
programs, recognize employees, or to just throw profits into overdrive. Visit Target.com/corporategiftcards or
Target.com/corporategiftcards or call 1-800-5GIFTS5, and get ready to bet on red for black.
call 1-800-5GIFTS5 to pull away from the pack.

5. Housing markets. Humidity. Hoopla. There’s always As always, safety first. And Target GiftCards a very
SM
some great reason for lagging sales. Why not just give close second. We know you care about your employees.
something worth getting no matter what? Target So show them. Give Target GiftCards. They’re the best
GiftCards are the best way to help increase results,
SM
way to reward safety goals, recognize employees, entice
get a better ROI, make your numbers, hit your marks,
overtime or just give a nice little bonus at holiday time.
nail the bottom line, or whatever business phrase you’re
Target, the store everyone
after. Target, the store everyone
loves, is here to make your
loves, is here to make your
business better— and your
business better.
employees happier.
Care for your employees as much as they care Want results? Turn to Target. The store everyone
about others. Give Target GiftCards. They help loves is here to make your business better. Target
SM
entice participation in healthy living programs, and GiftCards are the easiest way to motivate employees,
SM
make great gifts for the Doctor of the Year or Best
recognize anniversaries, celebrate birthdays and
Blood Pressure Guesser in your office. Target, the
holidays, or just get the results you’re after. So
store everyone loves,
look beyond the same old
is here to make your
gifts and give them what
employees proud of
they deserve.
their accomplishments.

6. BACK TO SCHOOL // MARSHALL FIELD’S

7. CLUB WEDD // TARGET
welcome
welcome

8. SWEET HOME
They bang around and make some sound, but you can always rely on
quality pots and pans. And now is the time to upgrade your current
collection. Turn to the sharpest knives to cut out prep time and make
mealtime memorable.
HAMILTON
A new twist to the club chair. Dark brown, bi-cast leather
and espresso-stained legs. 299.99
15-PC. FORGED PRO CUTLERY SET
AVINGTON
Classic pieces in a dark tobacco finish and antique nickel
hardware accents. 25Hx48Wx19Dquot; 179.99
.
25Hx22Wx18Dquot; 99.99
. 61Hx24Wx14Dquot; 129.99
.
20Hx39Wx21Dquot; 129.99
.
SONY
SIGNATURE DISH
NIGHT OUT
720p resolution, widescreen with 16:9 aspect ratio, two
HDMI inputs and full digital video processor. 1,499.99
HOME
Dinner plates, salad plates, bowls, salt & pepper,
mugs and teapot. 1.99 to 19.99
ONEIDA
Five-piece service for four. Lifetime warranty. 39.99
LIBBEY
Sold in sets of 12. 19.99
BAKE OFF
KITCHENAID
Heavy-duty 300-watt motor and 67-point
Planetary Mixing Action ensures thorough
mixing of ingredients. 4.5-quart stainless
steel bowl, flat beater, wire whip and
dough hook. 249.99

9. BRAND IDENTITY // LUST: A TEMPTING MARTINI AND DESSERT BAR
Swallow
Chow
MENU: INSIDE
MENU: OUTSIDE

10. COOTIE CATCHER MINT TIN
COASTERS
CONDOM CADDY
BUSINESS CARD
LUST
{ A T E M P T I N G M A RT I N I A N D D E S S E RT BA R }
{ 6 9 WA S H I N G TO N AV E N, M I N N E A P O L I S, M N 5 5 4 0 1 }
{612. 867. 5309} {LUSTI NI . COM }

11. PARENT SURVIVAL KIT // TARGET // AGENCY: CATALYST // The Minneapolis Show, Merit // AIGA Minnesota Design Show
HOW TO SURVIVE THE SHOWER
BRING IT TAKE CARE OF YOURSELF, WILL YA? It takes more than soap and water to get you clean in college.
With a little planning and ingenuity you’ll have rinsing and
Top 10 items for a smooth move.
With all the hustle and bustle of moving to college, it’s easy to repeating down to a science. Follow these steps to make sure
overlook the important things. Like your life. Target Pharmacy
Books and supplies are great, but smart college students
SM
your experience is more than lukewarm:
makes transferring your prescriptions to any store a snap.
wouldn’t be caught without these 10 simple lifesavers.
1. If you see a shower stall with a door, use it. Community showers
HERE’S WHAT YOU DO:
1. Deodorant. Find friends, not flies. are fun and all, but no one wants to be stuck showering next
1. Visit Target.com/pharmacy
2. Noise-canceling headphones. Rock out or lock out your roomie. to a gorilla.
2. Click on “Prescription Transfer”
3. Digital camera. Don’t blink. Snap. 2. Soap belongs in your hand or hanging nicely on a rope. If it hits
3. Fill out the simple online form
4. iPod. Meet your new study buddy. the floor, leave it. Dorm showers haven’t been cleaned since
HOW TO DO YOUR DISHES 5. Mouthwash. For times of 24-hour morning breath. they installed the tile. If then.
Prescriptions can be picked up at the Target store nearest
6. Energy drinks. 3 am comes so dang early. 3. Two words. Flip. Flop.
IN THE BATHROOM SINK HOW TO AVOID THE FRESHMAN 15
THE your campus.
7. Febreze. Freshen up your dorm. Just spray odors away. 4. Listen for feet and keep your towel nearby. Bathroom pranks
COUNTDOWN 8. Shower caddy. A clean solution for shower supplies. often include “stealing of the towel”— forcing you to leave cold,
And forget about an apple a day. Join the Target Pharmacy
College is for growing up, not out. And if you’re not careful, the 9. Jump drive. Save often. It just takes one klutz in the
It’s not like you can bring your dirty dishes home for your wet and as nature intended, but you did not.
Rewards program and we’ll give you 10% off a day of shopping
computer lab.
Freshman 15 will rear its fat head right around 3rd semester.
parents. It’s time to get creative. All you need are a few
TO COLLEGE
at Target with every 10th prescription purchase made on your
10. Electric surge protectors. Real-life scenario: 10 high-tech toys.
So if you still want to get recognized at your next high school
simple things: Dirty dishes, water, dish soap, scrub brush Target RedCard.
1 outlet.
reunion, follow these seven simple rules.
and the bathroom sink.
1. Beware of the buffet. Most cafs let you eat until you explode. Don’t.
1. Disinfect the sink. Use some elbow grease and a lot
2. Pizza is inevitable. But don’t be so cliché. Try the salad bar at
of cleaning products.
least once a semester. Easy on the bleu cheese, of course.
2. Fill sink with warm water and add dish soap.
3. Trash the trackpants. Jeans dig in, letting you know when
3. Scrub away. Start with the little least dirty dishes first. Nasty
to stop eating.
ones should sit and soak.
A2Zs oF TxT MSGs HOW TO GET READY IN UNDER 5 MINUTES
4. Watch what you drink, no seriously. Empty calories add up
4. If you’re lucky enough to have two sinks, repeat step 1 and
as quickly as the ticks on your scale. Water is your friend.
fill with clean water. Use this to rinse your soapy dishes.
5. Eat six small meals a day. Metabolism goes up, your waistline
5. Ask your roomie to dry, or use the hand dryers if you have them. 8 am classes are unavoidable. So is sleeping through your
Kids are hard to understand — especially now. In our fast-paced
goes down. Low-fat energy bars between classes keep you awake
6. Ta-dah! You should be set for another semester. world of cell phones and PDAs, abrv8ions make it EZer for alarm. Don’t go running to class all crusty-eyed. Memorize
and alive. messages to get aX. So study up on the txttotal transaction discounts and does not apply to 10%these GiftCards,hints and you’ll be set for the next four years.
*Subject to Target Pharmacy Rewards program rules. savings cannot be combined with
talk. It’s time purchases of quick gift certificates,
other
6. Exercise. Need incentive? The free gym is usually loaded with to show your student you know W? they’re talking about: purchases at Food Avenue , Target Commercial Interiors , mail or
purchases at Target.com, ® SM
sexy singles. phone orders, account payments, prescription drugs paid for by government programs,
alcoholic beverages, or where otherwise prohibited by law, and may not apply to some partner
SNOOZE BAR: Don’t hit it.
7. Suck at sports? Join an intramural league and have fun with businesses and some grocery items, including dairy products. Offer not valid in AR, NJ, NY,
<3 Heart
HOW TO PREP GRADS FOR MA, LA, or where prohibited by law.
others who couldn’t make JV. It’s exercise lite. AFK Away From Keyboard CLOTHES: Forget ironing. Just shake them out and spray with
THE BIG SEND-OFF
BRB Be Right Back a wrinkle releaser.
CHWDL Coming Home With Dirty Laundry
DUMMY Do You Miss Me Yet HAIR: Pull back in a pony or throw on a hat. Or just shave it.
EG Evil Grin
FBPS$ Flat Broke, Please Send Money BREATH: Nothing beats mouthwash. Swish while you run to
GAG Grades Are Good
class. Pack gum for emergencies.
H&K Hug and Kiss
IOW In Other Words
EYES: Wear glasses instead of contacts, if you need them.
J/K Just Kidding
Eye drops erase the signs of the previous night’s shenanigans.
KIT Keep In Touch
LOL Laughing Out Loud
B.O.: Don’t forget deodorant. Throw a stick in your bag just in
MYVM Miss You Very Much
case — or you may never have another study partner again.
N/P No Problem
OMG Oh My Gosh
SHAVING: Guys, stubble is cool. Girls, wear jeans.
POS Parents Over Shoulder
QS$ Quick, Send Money
ROTFL Rolling On The Floor Laughing
SYS See You Soon
THX Thanks
UWMA Until We Meet Again
VSS Very Sick of Studying
W/E What Ever
XM<3 Cross My Heart
YGM You Got Mail
ZZZ Going to Bed

12. SOCIAL AWARENESS CAMPAIGN // SEXCANSUCK.COM
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on’t p little fun her. You’re
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iss
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Ut uh, I’ll
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ma
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You li ctually. You er me for
mmm...
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get, a you remem
SAY NO TO HSV.
BE GONE WITH GONORRHEA.
YOU CAN’T ALWAYS SEE STDs.
!quot;#$%&'#quot;(&!)&*$+,)&-$)(. Genital herpes, or HSV, is a highly contagious sexually transmitted disease that comes with many
Gonorrhea, or the Clap, loves teenagers like you. Some infected teens never experience symptoms,
Don’t be fooled. HPV is waiting for you. And one steamy sexual encounter can lead to genital warts,
Pubic Lice, or Crabs, leave you itching in places that shouldn’t itch. After they lay their eggs, fun features, like painful blisters that pop and ooze, open lesions, and fevers. Even worse? There is
but still pass it on to others. The lucky ones experience scream-worthy burning while peeing, or a
cervical cancer, and other unsightly conditions for life. In fact, over 40% of sexually active teens
they’ll bite and claw their way to bloody bliss all over your body. Be safe and stay away from no cure. It’s the gift that keeps on giving for life. And it’s all around you. One-in-four sexually active
white, yellow or green drippy discharge from the penis or vagina. Sexy! Gonorrhea is easily curable,
already have HPV—and more might have it and not even know it. Including you. Educate yourself
but can expose you to more serious health risks like pelvic inflammatory disease and HIV. women and one-in-eight sexually active men are infected with HSV. Yes, even your friends.
people who will make your skin crawl. before you learn your lesson the hard way. Or test yourself to see if it’s too late.
Be safe, not sorry. Get tested today. SexCanSuck.com. Be safe, not sorry. Get tested today. SexCanSuck.com.
-/&012/3&456&05778.&9/6&6/06/:&65:18.&,/;<14,=>?.>5@. Be safe, not sorry. Get tested today. SexCanSuck.com.

13. AYOMI YOSHIDA // TARGET // AGENCY: BLACK DESIGN // Recognized in The Wall Street Journal // First magazine wrap on Shop Etc.

14. BACK TO SCHOOL // TARGET

15. PRINT CAMPAIGN // CONDE NAST TRAVELER MAGAZINE
Destination: ooh, la, la. Now arriving: long-distance love affair. First stop: all men in their tracks.
TRAVEL THE WORLD IN STYLE. TRAVEL THE WORLD IN STYLE. TRAVEL THE WORLD IN STYLE.
www.cntraveler.com www.cntraveler.com www.cntraveler.com

16. GLAMORAMA // MARSHALL FIELD’S
Red Hot Rendezvous
Jennifer Lopez every exclusive red gown will be sold during
a goddess from the block a special online auction with all proceeds
benefiting the art institute of chicago.
Jennifer Lopez. Silver screen starlet. Queen of pop. Talk of the
town. From the longest red carpets to thousands of tabloid covers, To own a piece of Glamorama history, log on to
Jennifer Lopez has proven herself as a bona fide fashionista.
http://auctions.yahoo.com/booth/glamoramaredgown,
Now she’s taking her powerful style to the runways. Known for
or visit one of the Dell computers at the Glamorama postparty,
her love of love, Jennifer Lopez shows off her sexy new collection,
JLo Lingerie. and bid until 11:59pm, Friday, August 13.
JLo Lingerie isn’t just another intimate apparel line. It’s cutting-edge
fashion that promises to revolutionize intimate apparel with
Jennifer’s dynamic fashion experience. Each sexy little number
Oh My Goddess! captures Jennifer’s unique vision and personal radiance.
It’s for the confident woman who loves her body, despite
it’s fashion. it’s fame. its imperfections. The playful girl who’s ready for anything.
it’s divine entertainment at its most high. The proud, but willing to try new things.
Ladies and GENTLEmen, welcome to paradise.
Behold Marshall Field’s Glamorama with Ford Models. Tonight, we’re going
to move your mind, your body and your soul with the sights and sounds of
patti labelle, jennifer lopez, the commodores,
sheila e, karen gibson roc, dj boy george
and supermodel jerry hall.
You’ll gaze, praise and be amazed as we combine fortitude and grace to make
women, and the clothes that adorn them, objects of worship. So get out of your
seat. Raise your hands. And applaud the world’s most beautiful creations.
it’s glamorama, people. can we get a witness?

17. GLAMORAMA // MARSHALL FIELD’S // Featured on Entertainment Tonight // Telly Award, Bronze
Every woman is a goddess. A woman. A sister. A daughter.
Every woman is a fighter. A lover. A warrior. Every woman is
maternal. Eternal. A giver. A receiver. We are inspiration. We
are light. We are the ladies about town. We’re the girls from
the block. We have the strength of many. We are proud.
Sexy. Every woman is a goddess.
Welcome, I’m Jennifer Lopez. And this is Marshall Field’s
Glamorama 2004. Where beautiful goddesses, and gods, rule
the runways and take control of the scene. Where fantasy
becomes reality. And reality becomes a deep passionate
experience. Ladies and gentlemen, welcome to paradise.

18. FREE WIRELESS // MCDONALD’S // Client pitch for DDB, Sydney, Australia
Free internet.
There’s a No fine
Don’t
Q O N P
your wallet. way to surf.
stealing your
neighbor’s wi-fi.
Free internet.
Try to
X esc ctrl S
FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY.
yourself.
internet fees.
your budget. your money.
FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY.

19. GIFTCARDS // TARGET
PRINT Regional Design Annual, 2008

20. The Minneapolis Show, Gold
The Minneapolis Show, Bronze
RACie Award, Silver

21. RACie Award, Gold
Featured in The New York Times

22. Adam Reynolds.
Who do you think you are, boy?
I’m a city slicker via country bumpkin. If there’s a pen
in my mouth, I’m deep in thought. I wear headphones,
but rarely have music playing. I hate winter, but love an
excuse to stay inside. I run slow, but jump high. I’m the
PRINT + BROADCAST // ADAMREYNOLDS.COM
Cambridge Middle School record holder for spelling the
most words out of “Christmas.” I once bowled 232 and
didn’t even know it. I like to write. People say I’m good
at it. I’ve been on Entertainment Tonight. And so has my
work. I’ve won awards. They fancy up my closet. I recycle
religiously, but can never get it to the curb in time. I’ve
danced on stage with Patti LaBelle. She was too touchy-
feely. I’m not an athlete, but I’ve been in Sports Illustrated.
I’m not a teenager, but I’ve been in Seventeen magazine.
I’ve signed a few autographs, but I’m not really famous.
I’m two degrees from Kevin Bacon. I’d like to meet you.