1. L vrg gT c n l y
eea in eh o g
o
Jason A Wood
t E ce E p c tn
o xed x et io s
a President & CEO
2. L vrg gD t
eea in aa
• Y u d t is h m s p wr la s n m r tgto
or a a te ot o ef sl a d ak in o l
u e e
yu ae
o h v.
• U in d t svs im , m n y n divs e e rsl.
s g a ae t e o e a d re b t reus
a t t
• D t g e yu rd t il b t in em o sl
a ivs o pe ic bit oh t s fa s
a a y r e
n m es n o t m o R I
u b r a d n e s f O.
r
• U in d t m ks ee u g n rtn f r d p a b
s g a ae rvn e e ea eot u l t l
a io f s ic a e
a d ss in b .
n ut a l
a e
• M d lgpoet yu ba dd rgh r rvn e
oe in rt s o r rn uin ad ee u
c
p se.
uh s
3. M d lg T e a
o e : h wy
in
F r ad
owr
• Using modeling in your sales
and marketing efforts ensures
reliability.
• Modeling provides for the
testing of messaging and/or
offers to ensure their viability
within various customer
segments.
• Leveraging data tells you what
worked yesterday, what works
now, and what is coming around
the corner.
4.
5. W y ag t
h T re?
• Efie c
f ny
ic
•RI
O
• M sa in C nrl
esg g o t o
• D e e l eo
ep r vlf
e
E ggm n
n a e et
• Ba dPoetn
rn rt io
c
• L an g
erin s
6. R I a es
O Mtr
t
The reasons data drives ROI
• Lessons learned in initial data
analysis benefit many different
areas of campaigns.
• Targeting offers greater rate of
return and take rates.
• Reduces marketing costs by
singling out those most likely to
engage.
• Offers predictable results.
7. T re gE g g s
ag t n a e
in
C s mr
ut es
o
Facilitates building a loyal
customer base
• Customers react to and respond
to relevant messaging.
• Relevancy makes customer feel
like you are paying attention.
• Engaged customers are more
likely to recommend you.
• Increased customer satisfaction
leads to increases revenue.
8. T e we S o
h S et p t
• D lein "t t " m sa e in rae c nes n a s
e rg e e
iv s d esg s cess o vr rt io e
• T re dm sa e d le te ig ta e rp sio t
ag t esg s e rh r h vl po oitn o
e iv u
te ig t utm r e m ns
h r h c s e sg e t
o
• L vrg gd t f il t p p inin te ig t fr
eea in a a it e in o tg h r h o e in
a cas f
t m o nt O
e s fe R I
r
• S otgu d r ef m gc s m r e m ns ae
ptin n e- r r in ut e sg e t svs
p o o
m n yt e n m n o e.
o e, im a d a p wr
9. D ley h n e
e rC anl
iv s
Mtr
aet
• Through data analytics,new can
uncover the channels specific
customer segments prefer
• By leveraging the right channel,
customers are far more likely to
engage
• Data reveals the profitability of
various marketing channels to
reveal best opportunities
• Combining channels maximizes
campaign ROI
10. S m ay
u mr
T e ig t esg , t te ig t e m nstru h h r h
h r h m sa e o h r h sg e t ho g te ig t
,
c a n l aim e c s m r n a e e t
h n em x izs ut e e g g m n
o
• Data facilitates development of best practices and granular insights that drive
business
• A granular level understanding of customers allows companies to better
understand market demands and spot trends way ahead of competitors
• Engaged customers drive revenue both in terms of purchases and referrals
• Applied learnings convert into actionable insights for current and future
initiatives
