The rise of the experience web (and the future of web content management) is here and we’re now in the most innovative era in the history of technology. Major advances are already on the short-term horizon, including wearables, the Internet of things, real-time geo-location targeting, drones, and even self-driving cars.
The intersection of these new technologies creates tremendous opportunity for forward-thinking companies to redefine the customer experience through technology. Digital Marketers and IT Teams are at a crossroad: Those that put the customer experience first will succeed. Those that fail to think “digital first,” will become obsolete.
Introduction to Prompt Engineering (Focusing on ChatGPT)
The Rise of the Experience Web - Peter Walsh - Acquia
1. 1
!
The Rise of the
Experience Web:!
Why Your Company Must Adapt to Survive
!
Peter Walsh, Regional Director UK!
7th October 2014!!
2. 2
Agenda!
• Digital disruption in the real world – no industry
(or organisation) is safe
• Innovation in action: History of the camera
• Welcome to the ‘Experience Web’
• The Open Web is closing up (and why you
should care)
• Questions at the table discussion afterwards.
3. 3
70% of the companies that were on
the Global 500 list a mere 10 years
ago have now vanished
22. innovation enables
experience
1600 telescope physics
22
textiles
plastics }
film
many prints 1900 printing
one print 1800 silver nitrate
camera
metallurgy
chemistry }
optics
eyeglasses
mechanics
lenses
23. 1600 telescope physics
23
1990 electronics
LCD screen
}
sensor digital
innovation enables
experience
textiles
plastics }
camera
film
many prints 1900 printing
metallurgy
chemistry }
one print 1800 silver nitrate
optics
eyeglasses
mechanics
lenses
24. let’s apply this to
the web
1990 static web browser
24
html
http }
25. 25
apache }
1995 php
mysql
dynamic web Linux
html
http }
1990 static web browser
26. The site builders journey in the dynamic web
db schema relate data queries css/js
26
content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
seo geo integration
rest auth
backup
system
web service
rest endpoint caching
27. 27
assembled web
2005 modules themes }
web services
apache }
1995 php
mysql
dynamic web Linux
html
http }
1990 static web browser
28. db schema relate data querys css/js
28
content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
seo geo integration
rest auth
backup
system
web service
rest endpoint caching
29. The assembled web made the
journey many times simpler
29
core modules theme configure content deploy
30. What Is Next?
30
2015 }
assembled web
2005 modules themes }
web services
apache }
1995 php
mysql
dynamic web Linux
html
http }
1990 static web browser
?
31. The next 10 years will bring a new wave of
innovation
31
38. We are at the beginning
of the fourth wave experience
38
2015 }
assembled web
themes }
modules 2005
web services
apache }
1995 php
mysql
dynamic web Linux
html
http }
1990 static web browser
web
39. 39
what is the !
Experience web?!
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