Digital Transformation Meetup: DC. Presented by Sarah Newhall, EVP & Managing Director from Blue State Digital on 11/18/2014 at Zengo

1. Transformation in the
Digital Age."
© Blue State Digital | Proprietary and Confidential
Digital Transformation Meeting!
November 19, 2014
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2. 1
A Digital First World
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3. There’s a new world order
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4. With tons of opportunity for all
Voters. Influencers. Moms.
Donors. Volunteers. Activists.
Millenials. Networkers. Do Gooders. Sharers.Organizers
Influencers. GenXers. © Blue State Digital | Proprietary and Confidential
Mover4

5. 2
Blue State Digital
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6. We got our start on the campaign trail
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7. Today, we work with the world’s leading
nonprofits, foundations, and brands...
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c

8. ..to build and mobilize communities to
take action."
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9. 30,000,000,000 "
$1,900,000,000"
228,500,000"
600"
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Results
emails sent"
dollars raised"
actions taken"
websites built"
Presidents elected

10. We help our clients create
change—in their organizations,
in the marketplace, and in
society.
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Mission

11. Today we want to discuss how
to evolve your organization to
leverage digital easily and
effectively.
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Transforming your relationships

12. 3
Why is it so hard?
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13. 88% of execs said “yes”
when asked if their
organization was undergoing a
formal digital transformation in
2014.
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14. 25% had mapped out
digital customer journey and
had clear understanding of
touchpoints.
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15. So, you aren’t alone if you
haven’t started working on a
digital strategy transformation."
!
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16. Silo’d teams"
Legacy technology"
Inaccessible data"
Culture"
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Common Challenges

17. Silo’d teams"
Legacy technology"
Inaccessible data"
Culture"
© Blue State Digital | Proprietary and Confidential 17
Common Challenges

18. Silo’d teams"
Legacy technology"
Inaccessible data"
Culture"
© Blue State Digital | Proprietary and Confidential 18
Common Challenges

19. Silo’d teams"
Legacy technology"
Inaccessible data"
Culture"
© Blue State Digital | Proprietary and Confidential 19
Common Challenges

20. Silo’d teams"
Legacy technology"
Inaccessible data"
Culture"
© Blue State Digital | Proprietary and Confidential 20
Common Challenges

21. 4
Transforming your
organization
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22. Give digital a seat at the table
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23. Focus relentlessly on user experience
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24. Create lean, nimble teams
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25. Build systems where tech gets out of
the way
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26. Ask me anything."
© Blue State Digital | Proprietary and Confidential
snewhall@bluestatedigital.com
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