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The Transformation of Corporate Giving Cathy Ackermann

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<ul><li>WHAT BUSINESS ARE </li></ul><ul><li>YOU IN? </li></ul>

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<ul><li>YOU’RE IN THE “ACCOUNTABILITY BUSINESS” </li></ul>

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TRENDS IN CORPORATE GIVING <ul><li>Total charitable giving fell 3.6% in 2009. </li></ul><ul><li>But corporate giving rose 5.5%. </li></ul><ul><li>Not much connection between financial performance and giving levels. </li></ul><ul><li>(Especially when supporting “basic needs”) </li></ul><ul><li>Companies are giving more to fewer charities. </li></ul><ul><li>Matching contribution programs are up. </li></ul>

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TRENDS IN CORPORATE GIVING <ul><li>Paid-release time for employee volunteers increased from 46% to 64%. </li></ul><ul><li>Companies are influenced by “citizen consumers.” </li></ul><ul><li>64% want companies to integrate causes into everyday business. </li></ul>

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<ul><li>New reality of budget consciousness = more accountability. </li></ul><ul><li>New generation of leadership = more passionate about fewer things. </li></ul><ul><li>Measurability spills over to everything. </li></ul><ul><li>Time is at a premium = cut to the chase. </li></ul><ul><li>Research and be on target. </li></ul>Drivers of corporate transformation

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How non-profits will succeed <ul><li>Buttoned-up Case for Support </li></ul><ul><li>Customized outreach strategies </li></ul><ul><li>Seek out advocates </li></ul><ul><li>Board of directors focused on fund-raising </li></ul><ul><li>Develop logical partnerships and collaborations </li></ul><ul><li>Measure your effectiveness </li></ul>

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what today’s companies are looking for <ul><li>Strategic, evolved, mature, meaningful relationships. </li></ul><ul><li>Invest their money wisely and show an ROI. </li></ul><ul><li>Prove that you can accomplish your dual tasks: </li></ul><ul><li>▬ Mission </li></ul><ul><li>▬ Business-like operation </li></ul>

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<ul><li>IT’S ALL ABOUT ACCOUNTABILITY. </li></ul><ul><li>BECOME A “STUDENT OF THE TRANSFORMATION!” </li></ul>