Creating a Culture of Employee Success

ENGAGED WORKPLACES
START WITH...

An Achievers
CUSTOMER SUCCESS
SPOTLIGHT

HOW 100 YEAR OLD
STEEL MANUFACTURER
ARCELORMITTAL
DOFASCO (AMD)
CREATED ITS
RECOGNITION
STRATEGY
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AFTER ARCELORMITTAL
MERGED WITH DOFASCO,
COMPANY CULTURE
TOOK A HIT

A VOLATILE ECONOMY CAUSED
MAJOR BUDGET CUTS

...AS A RESULT,
THEY WERE FORCED TO CUT
MIDDLE MANAGEMENT

AMD WANTED
TO THE EMPLOYEES
TO GIVE SOMETHING BACK

THEY USED
TRINKETS AND PLAQUES
TO MOTIVATE EMPLOYEES

WAS NOT TIED TO
ENGAGEMENTOR BUSINESS OBJECTIVES
THEIR RECOGNITION STRATEGY

SO THEY
REACHED OUTTO THEIR EMPLOYEES

CONDUCTED
EMPLOYEE SURVEYSAND HELD
FOCUS GROUPS

THE
RESULTS
FROM
EMPLOYEE
FEEDBACK

THEY LEARNED THAT
EMPLOYEES
DID NOT UNDERSTAND
WHAT TO RECOGNIZE
EACH OTHER FOR

RECOGNITION
WAS IDENTIFIED AS A CRITICAL AREA
FOR IMPROVEMENT AT AMD

BLUE & WHITE COLLAR
WORKFORCES
ENGAGING

ENGAGING
MOSTLY OFFLINE
WORKFORCES

TO HELP INCREASE
SO THEY LOOKED FOR A PARTNER
EMPLOYEE ENGAGEMENT

THEY PARTNERED WITH ACHIEVERS
A CULTURE
OF RECOGNITION
TO CREATE

+D O FA S C O | H A M I LT O N

TEACHING PEOPLEWHAT TO RECOGNIZE FOR
AND HOW TO DO IT

ENCOURAGING RECOGNITIONAS A DAILY PART OF LIFE

LINKING RECOGNITIONTO PERSONAL, TEAM
AND ORGANIZATIONAL GOALS

SENT SINCE PROGRAM LAUNCH
30,000OVER
RECOGNITIONS

80%
(PHENOMENAL FOR MANUFACTURING)
ACTIVATION

TO LEARN MORE ABOUT
CREATING A CULTURE OF RECOGNITION,
VIEW THE FULL STORY HERE
View Webinar

White, Janine. Interview by Achievers.
The ArcelorMittal Dofasco Story: Creating a Culture of Employee Success.
Web. 29 Jan. 2013.

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