1. YouTube Adds 4 New Languages
This article was originally published on the Acclaro blog.
Category: Websites, Multimedia, Technology
YouTube, which already supported two dozen languages, has added four new languages
(Croatian, Filipino, Serbian and Slovak) to its lineup, Wired reported last week. The supported
languages are supplemented by a script translator that allows viewers to see machine-
translated video captions in over 50 languages.
The Google-owned video sharing site was English-only until as late as 2007, when it expanded
to Europe, Brazil and Japan, adding a slew of languages (image courtesy of Wired):
YouTube apparently intends to continue this global expansion trend, hoping to add as many as
12 more localized versions by the end of 2010. (Hebrew, which didn't make the cut this time
around because of the complication of its bidirectional script, might get another chance.)
By including more languages, Google is encouraging more uploaders and downloaders around
the world to participate with instructions and navigational elements in their own languages,
Wired noted. It also gives YouTube more power to "localize" restrictions, such as blocking
content that’s against the law only in certain countries, or showing music videos only in
countries with high enough advertising rates to command significant revenue.
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2. For marketers outside of the music industry, this control doesn't mean much. However, the
move on Google's part to embrace more languages means that they are concerned with making
a diverse number of people "feel at home" on the site. Branded viral videos, instructional clips,
and other types of multimedia marketing content for international audiences could potentially
have a broader reach and a deeper impact.
Does this mean you should start creating native language versions of all of your content?
Probably not. English is still the dominant language on the web. But if you're targeting a specific
language audience and you're working with a translation vendor to get your marketing
messages just right, incorporating video into your campaign just might make a key positive
difference in the results of your campaign.
About Acclaro: Acclarois an international translation and localization company that
helps the world’s leading brands succeed across cultures. We specialize inwebsite
translation, marketing campaigns, documents and software localization to give clients
an authentic voice in key language markets.
North America: 1-866-468-5106 Worldwide: +1-914-468-0222
www.acclaro.comsales@acclaro.com
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