Promote accessibility and reach more users by making Search Engine Optimization (SEO), Mobile Web Best Practices (MWBP), and Web Content Accessibility Guidelines (WCAG) work together.

1. SEO, mobile web & accessibility:
Trinity of Inclusive
Web Development
CSUN 2012
San Diego - March 2nd, 2012
2012. AccessibilitéWeb
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2. Some Rights Reserved
ttribution ⬌ NonCommercial ⬌ ShareAlike 2.5 Canada
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3. Speaker
enis Boudreau
11+ yrs experience - Web Accessibility
Chairman, AccessibilitéWeb
@dboudreau
Co-editor, SGQRI 008 standards
Invited Expert, W3C
2012. AccessibilitéWeb
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4. Accessibility: A Tough Sell?
aking accessibility happen
hat was your experience?
hat were the challenges?
2012. AccessibilitéWeb
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5. Times, They Are A-Changin’
eviewing the a11y game plan
ooking back at all we’ve accomplished
ecognizing some practices as “sexier”
f you can’t beat them, join them!
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6. A Few
Positive
Signs...
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7. At long last, #perfectA11y
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8. A11y: Have We Lost Our Way?
(Keep it Simple and Smart)
oing back to basics...
hat is the intent of web accessibility?
orget obligations: aim for results!
HOW ABOUT:
Keeping Information Semantically Structured?
ow does one eat an elephant?
2012. AccessibilitéWeb
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9. Headed Towards Inclusion
rogressively...
ragmatically...
ealistically...
BUILDING a11y, ONE STEP AT A TIME
Accessibility should not be about what legislators want. It should be about
embodying inclusion and meeting the adaptation needs of real people.
2012. AccessibilitéWeb
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10. Trinity of Inclusive Web Development
ethinking the web development strategy
nalysis of SEO / Mobile Web practices
rawing a parallel between practices
elling accessibility, indirectly
ustifying efforts, differently
2012. AccessibilitéWeb
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11. My Own Personal 80/20 a11y Rule
ost recurrent a11y problems encountered
ocussing on the basics!
ü Text Equivalents
ü Keyboard Navigation
ü Content Structure
ü Forms Associations
ü Color Contrasts
ü Significant Hyperlinks
ü Document Language
ü Screen Reader Compatibility
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12. Because What It Comes Down To Is...
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13. ...Nothing Less Than Changing The World
HOW CAN WE TURN THIS AROUND?
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14. Accessibility and the Mobile Web
obile web best practices 1.0
0 practices declined in 5 themes
• Overall Behavior
• Navigation and Links
• Page Layout and Content
• Page Definition
Resources
• User Input
Mobile Web Best Practices 1.0 - Basic Guidelines
http://www.w3.org/TR/mobile-bp/
From WCAG 2.0 to MWBP (W3C Note)
http://www.w3.org/TR/mwbp-wcag/wcag20-mwbp.html
2012. AccessibilitéWeb
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15. From WCAG 2.0 to MWBP 1.0
ridging WCAG 2.0 and MWBP 1.0
irectly related to WCAG 2.0
MWBP Elements Criteria Level WCAG Criteria
lus 17 other
Non-text alts criteria (AA and AAA)
1.1.1. A Non-text Content
Fonts 1.3.1 A Info and Relations
Style Sheets Use 1.3.1 A Info and Relations
Use of Color 1.4.1 A Use of Color
Tab Order 2.4.3 A Focus Order
Auto-Refresh 3.2.5 AAA Change on Request
Link Target ID 2.4.9 AAA Link Purpose
2012. AccessibilitéWeb
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16. Common Barriers
ridging WCAG 2.0 and MWBP 1.0
xamples of barriers in user exp.
rouped under the WCAG principles
nother WCAG/MWBP mapping
Resource
Shared Web Experiences: Barriers Common to Mobile
Device Users and People with Disabilities
http://www.w3.org/WAI/mobile/experiences
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17. Accessibility and SEO Best Practices
earch engines, including Google...
nly understand text
ever rely on external devices
ely on the content structure
ove section headings
islike automatic refreshes
njoy efficient navigation mechanisms
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18. SEO And Text Equivalents
o salvation beyond text content
Criteria WCAG Criteria Details Level
1.1.1 Non-Text Content A
1.2.1 Audio or Video Content Only A
1.2.2 Captions (prerecorded) A
Audio Description or Media
1.2.3 A
Alternative (Prerecorded)
1.2.4 Captions (live) AA
1.2.5 Audio Description (prerecorded) AA
1.4.5 Images of Text AA
1.2.6 to 1.2.9 Additional Criteria AAA
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19. SEO And Keyboard Navigation
o navigationCriteria Details the mouse
Criteria WCAG beyond Level
2.1.1 Keyboard A
2.1.1 No Keyboard Traps A
2.4.3 Focus Order A
2.4.7 Focus Visible AA
2.1.3 Additional Criterion AAA
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20. SEO And Content Structure
eadings:WCAG Criteriaintegrated GPS
Criteria HTML’s Details Level
1.3.1 Info and Relationships A
2.4.2 Page Titled A
2.4.6 Headings and Labels AA
2.4.10 Additional Criterion AAA
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21. SEO, Refreshes And Delays
nfinite loopsCriteria Details
Criteria WCAG and barriers to infos
Level
2.2.1 Timing Adjustable A
2.2.1 Pause, Stop, Hide A
2.2.3 Additional Criterion AAA
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22. SEO And Efficient Navigation
emantics: allCriteria Details
CriteriaWCAG about making senseLevel
2.4.1 Bypass Blocks A
2.4.2 Page Titled A
2.4.3 Focus Order A
2.4.4 Link Purpose (in context) A
2.4.5 Multiple Ways AA
2.4.6 Headings and Labels AA
2.4.7 Focus Visible AA
2.4.8 Additional Criterion AAA
2012. AccessibilitéWeb
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23. SEO And Significant Hyperlinks
lick (w)Here!? Details
Criteria WCAG Criteria Level
2.4.4 Link Purpose (in context) A
2.4.9 Additional Criterion AAA
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24. Overview – Setting An A11y Baseline
winning combination on many levels
Criteria to consider
WCAG MWBP SEO
Text Equivalents ✔ ✔ ✔
Keyboard Navigation ✔ ✔ ✔
Content Structure ✔ ✔ ✔
Significant Hyperlinks ✔ ✔ ✔
Refreshes and Delays ✔ - ✔
Efficient Navigation ✔ - ✔
Sufficient Color Contrasts ✔ ✔ -
Forms Associations ✔ ✔ -
Resource
SEO and Accessibility Overlap
http://www.communis.co.uk/blog/2009-08-06-seo-and-accessibility-overlap
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25. Bringing Down Barriers, One at a Time
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26. Beyond Best Practices, "Web Quality"
11y within a global quality process
ecognize the progressive aspect of a11y
ive up on the desire to do everything at once
ivide work among the various stakeholders
rioritize every team member's action items
2012. AccessibilitéWeb
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dapt the production lifecycle to the gameplan
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27. Finding Your WAI (way)
he W3C provides a lot of resources
resentations you can copy
efore and After demo you can use
Resource case resources
usiness
Finding Your WAI (way) to New Accessibility Resources
http://www.w3.org/WAI/yourWAI.html
oming across inaccessible websites
nd much more!
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28. And Above All...
Keep spreading the word.
Be that change.
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29. Thank You!
enis Boudreau, Spkr8 - Comments, suggestions?
resident http://spkr8.com/t/9309
lideshare.net – present yourself!
oopérative AccessibilitéWeb
751 Richardson street, suite 6111
ontreal (Quebec), Canada H3K 1G6
oll Free: +1 (877) 315-5550
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mail: dboudreau@accessibiliteweb.com