O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Próximos SlideShares
Mobile Changes Everything
Avançar
Transfira para ler offline e ver em ecrã inteiro.

Compartilhar

Industry Predictions for 2014

Baixar para ler offline

This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

Industry Predictions for 2014

  1. 1. INDUSTRY PULSE INDUSTRY PREDICTIONS FOR 2014 PERCEPTIONS FROM MARKETERS, AGENCIES, AND PUBLISHERS
  2. 2. INTRODUCTION METHODOLOGY The digital advertising landscape is constantly evolving. To help The study took the form of an online identify the trends that will be shaping the industry in 2014, Undertone survey fielded from October 9 – 22, conducted a survey amongst brand marketers, media agencies, 2013. The sample included brand creative agencies, and publishers. marketers, agency buyers, creatives, THE RESEARCH FOCUSED ON THE FOLLOWING KEY ELEMENTS: UNDERSTANDING HOW AD SPEND AND SITE TRAFFIC WILL CHANGE ACROSS SCREENS and publishers representing a diverse array of industries. Respondent incentives included gift cards and charitable donations. Overall sample sizes included 66 brand marketers, 439 media agency respondents, 70 creative agency respondents, and 86 publishers. ANTICIPATED GROWTH OF VIDEO ADVERTISING, INCLUDING INTERACTIVE VIDEO THE ROLE VIEWABILITY WILL PLAY IN BUYING DECISIONS THE ADOPTION OF MOBILE AND CROSSSCREEN ADVERTISING USAGE AND GROWTH OF NATIVE ADVERTISING AUTHOR Shawn Baron Director, Research & Insights info@undertone.com 212.685.8000 @AccessUndertone
  3. 3. FOR LARGER VIEW, DOWNLOAD HERE
  4. 4. FOR LARGER VIEW, DOWNLOAD HERE
  5. 5. FOR LARGER VIEW, DOWNLOAD HERE
  6. 6. FOR LARGER VIEW, DOWNLOAD HERE
  7. 7. FOR LARGER VIEW, DOWNLOAD HERE
  • dgriffith

    Aug. 19, 2014
  • janelzellerswait

    Dec. 16, 2013
  • seongcheonkang

    Dec. 8, 2013

This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

Vistos

Vistos totais

1.601

No Slideshare

0

De incorporações

0

Número de incorporações

13

Ações

Baixados

27

Compartilhados

0

Comentários

0

Curtir

3

×