1.
Accenture Technology Vision 2016
People First:
The primacy of people in
the digital age
Focus on Pega Technology®

2.
Every year, the Technology Vision team partners with
Accenture Research to pinpoint the emerging IT
developments that will have the greatest impact on
companies, government agencies, and other
organizations in the next three to five years.
As technology advancements continue to accelerate
at an unprecedented rate - dramatically disrupting the
workforce - companies that equip employees,
partners and consumers with new skills can fully
capitalize on these innovations.
Those that do will have unmatched capabilities to
continuously create fresh ideas, develop cutting-edge
products and services, and disrupt the status quo.
Winners in the Digital Economy
Will Put People First
Copyright © 2016 Accenture. All rights reserved.

3.
Change is the new normal. According to our global technology
survey of more than 3,100 IT and business executives,
86 percent of the executives anticipate that the pace
of technology change will increase rapidly or at an unprecedented
rate in their industry over the next three years.
Many companies find themselves temporarily overwhelmed—some
even paralyzed as they absorb the magnitude of the tasks ahead.
Getting past the digital culture shock that so many businesses find
themselves in today sounds daunting. But fortunately there are
models already available for inspiration. Not only have many large
tech companies established thriving digital cultures, but there are
also early adopters in other industries showing the way ahead.
Accenture Technology Vision
We are in the midst of a major technology revolution, specifically a digital revolution. Our
research model and analysis shows that digital is now dominating every sector of the economy.
Copyright © 2016 Accenture. All rights reserved.

4.
In 2016, leveraging the power of a digital business is no longer
simply about incorporating technologies into the organization.
It’s about reinventing the organization—and the culture within
it—to drive innovation, to drive change, to drive the business
into the next generation.
In the “Technology Vision 2016—Focus on Pega Technology,”
you’ll see how Accenture and Pega are helping companies use
the key capabilities of Pega solutions —process automation,
provisioning and personalization—to use technology in a way
that embodies the “People First” mentality. Automation and
disruptive capabilities are undoubtedly powerful. But the real
strengths of Pega technologies is that companies can deploy
them to help their people use the data they gather in ways that
build valuable customer trust.
By providing the data needed to make decisions that respect the
trust customers have invested in them, companies can start to
realize an almost limitless source of value.
Accenture Technology Vision
Focus on Pega Technology
Copyright © 2016 Accenture. All rights reserved.

5.
People First: The Primacy of People in the Digital Age
Intelligent
Automation
Liquid
Workforce
Platform
Economy
Predictable
Disruption
Digital
Trust
5
The Accenture Technology Vision 2016 identifies five technology trends fueled
by the people first principle and that are essential to business success in the digital economy.
Copyright © 2016 Accenture. All rights reserved.

6.
Trend 1
Intelligent
Automation
The essential new
co-worker for the
digital age
6Copyright © 2016 Accenture. All rights reserved.
Intelligent automation is the launching pad for new
growth and innovation.
Powered by artificial intelligence, the next wave of
solutions will gather unprecedented amounts of data
from disparate systems and—by weaving systems,
data and people together—create solutions that
fundamentally change the organization, as well as
what it does and how it does it.

7.
Leaders embrace automation because they know it’s the secret to
overcoming the breakneck pace of digital change. The true
visionaries use intelligent automation to create a new digital world
where they are masters of competitive advantage. Their latest
recruits include machines and software intelligence that they are
using to bring new skills to help their people do new jobs and invent
a new future for themselves and the organization.
Copyright © 2016 Accenture. All rights reserved.
What we see with our Pega lens:
www.accenture.com/techvisionfocusonpega
When it comes to providing intelligent automation,
one of the core strengths of Pega technologies, is the
ability to automate across disparate systems and
leverage existing corporate assets. That means older
legacy technology environments can secure the
benefits of automation without the necessity of
extensive and expensive re-architecting. In addition,
the ability to operate across channels can bring front-
office and back-office together to create seamless
customer services and interactions that are one of the
hallmarks of intelligent automation

8.
Trend 2
Liquid Workforce
Building the workforce
for today’s digital demands
8Copyright © 2016 Accenture. All rights reserved.
By exploiting technology to enable workforce
transformation, leading companies will create highly
adaptable and change-ready enterprise environments
that are able to meet today’s dynamic digital demands.
This liquid workforce competitive advantage is apparent
as IT and business executives surveyed report that
“deep expertise for the specialized task at hand” was
only the fifth most important characteristic they required
for employees to perform well in a digital work
environment – other qualities such as ‘the ability to
quickly learn’ or ‘shift gears’ were ranked higher.

9.
Copyright © 2016 Accenture. All rights reserved.
In the digital era, leaders understand that a change-ready
workforce is a prerequisite for success. But the requirements for
managing a digital workforce are very different from traditional
approaches to talent. The workforce needs new skills and has
new expectations to match. How can companies attract, build
and retain the differentiated talent they need – without losing
them to digital native competitors? Delivering the right
experiences and interactions is key.
Together, Accenture and Pega are helping address the
challenges of changing workforce and enable HR process and
workforce transformation across the globe.
One of the key challenges they face in an ever-faster digitally
driven environment is the speed with which new recruits can be
on-boarded to make them as productive as possible, as quickly
as possible. Using the intelligent automation capabilities in Pega
solutions helps streamline HR processes across organizational
boundaries, systems and channels to significantly reduce
onboarding cycle time and enable individuals joining a new
organization to get up to speed as rapidly as possible.
What we see with our Pega lens:
www.accenture.com/techvisionfocusonpega

10.
Trend 3
The Platform
Economy
Technology-driven business
model innovation from
the outside in
10Copyright © 2016 Accenture. All rights reserved.
Industry leaders are unleashing technology’s power
by developing platform-based business models and
strategies to capture new growth opportunities, ultimately
driving the most profound change in the global
macroeconomic environment since the Industrial Revolution.
This is reinforced by 81 percent of our survey respondents
who agree that platform-based business models will become
part of their organization’s core growth strategy within three
years.

11.
Industry leaders are unleashing technology’s power by developing new technology
platforms. Tech companies and digital-born organizations like Amazon, Google, and
Alibaba have long understood the power of digital technologies. Many of their most
ground-breaking products and services are based on platforms. DBOs’ success rests
on two key elements: the technology platforms they’ve built to support their
businesses, and the business models these platforms enable. In the digital economy,
platform ecosystems are nothing less than the foundation for new value creation.
Copyright © 2016 Accenture. All rights reserved.
What we see with our Pega lens:
One example, from the healthcare sector, offers a great illustration of
these new platform-based business models in action. ADVANTICS™
Care Pathway Transformation, is a platform-based, data-driven digital
health solution helping hospitals improve patient outcomes and
reducing avoidable costs for patients with chronic cardiovascular
diseases. The Care Pathway Transformation solution uses advanced
analytics to drive actionable insights into care coordination and
patient population health patterns. These reveal opportunities for
improving the consistency and efficiency of care coordination. Using
Pega technologies, the solution, developed by Boston Scientific and
Accenture, enables providers to make more proactive and informed
decisions based on insights into the patient population. Ultimately,
this results in improved patient care, from hospital to in-home support
– and fewer avoidable readmissions.
www.accenture.com/techvisionfocusonpega

12.
Trend 4
Predictable
Disruption
Looking to digital
ecosystems for the next
waves of change
12Copyright © 2016 Accenture. All rights reserved.
Fast-emerging digital ecosystems are creating the foundation
for the next big wave of enterprise disruptions
by straddling markets and blurring industry boundaries;
forward-thinking leaders can proactively predict these
ecosystem trajectories to gain a competitive advantage.
Companies are already significantly or moderately
experiencing ecosystem disruption, with 81 percent of survey
respondents indicating that they are seeing this
in their industry.

13.
Fast-emerging digital ecosystems – such as precision agriculture, the
industrial internet or smart cities – are creating foundations for the
next big wave of enterprise disruption. Digital ecosystems like these,
and the businesses that power them, are already straddling markets
and blurring industry boundaries.
While they raise the threat from new competitors entering the market,
they also create opportunities for large enterprises to disrupt new and
existing markets, leveraging their scale and technology capabilities to
do so. One example comes from a large Brazilian convergent
telecom that’s in the process of implementing the advanced analytics
capabilities in Pega solutions to disrupt its industry sector with highly
targeted, personalized service offerings for every customer. These
will build an integrated “quadruple play” solution that will threaten the
position of providers in cable, TV, broadband and mobile segments.
Pega technologies enable customized bundling of services based on
accurate predictions of likely customer needs. While bundling is a
complex process, Pega solutions are used to simplify the customer
experience by creating exactly the right offering, at the right price
point, for every customer.
Copyright © 2016 Accenture. All rights reserved.
What we see with our Pega lens:
www.accenture.com/techvisionfocusonpega

14.
Trend 5
Digital Trust
Strengthening customer
relationships through
ethics and security
14Copyright © 2016 Accenture. All rights reserved.
Trust is a cornerstone of the digital economy, said 83
percent of survey respondents.
To gain the trust of individuals, ecosystems and regulators
in this new landscape, businesses must focus on digital
ethics as a core strategy; better security, on its own, won’t
be enough.

15.
As each piece of the business world goes digital, opportunities to
catalyze change and scale operations increase exponentially.
Unfortunately, this increased ability to scale also brings
increased exposure to systemic risks.
Consumers, particularly millennials, are increasingly prepared to
share their information with the companies and services they
use. The potential to apply data analytics to learn more about
them and deliver truly personalized offerings, can really support
a company’s differentiation in a crowded marketplace. But the
willingness to share should not be misinterpreted as an open
invitation. Consumers will respond positively only when an offer
is appropriate to their individual context.
This is where the ability of Pega solutions to create context-
specific recommendations is so powerful. The right interventions
at the right time, can help build a trusted relationship, which
remains on the right side of personal without wandering into
territory that the consumer will consider intrusive. Companies
need to make sure they use the potential of analytics wisely.
Otherwise, trust that takes years to build, can be shattered in an
instant.
.Copyright © 2016 Accenture. All rights reserved.
What we see with our Pega lens:
www.accenture.com/techvisionfocusonpega

16.
Copyright © 2016 Accenture. All rights reserved. All other trademarks are the property of their respective owners.
Thank you
#techvision2016
www.accenture.com/techvisionfocusonpega
www.accenture.com/pega
For more information, contact:
David Steuer
Managing Director, Accenture
david.h.steuer@Accenture.com