1.
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2.
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
The insurance industry is being disrupted by new
technologies and new competitors. This should be a time
for innovative thinking in response to these threats, but
that’s a challenge for many insurers.
INSURERS
ARE STUCK
IN NEUTRAL

3.
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Customers are comparing their interactions and experiences not just with other
insurers, but every kind of company with which they do business. Insurers are
struggling to adapt.
INSURANCE
CUSTOMERS ARE
SPEEDING AHEAD
• 96% of insurers indicate that a personalized customer experience is one of their top-
five organizational priorities.
• Yet, 71% report that, despite an increase in the amount of customer data and insights
available, their organizations struggle to fully understand customers’ needs and goals.

4.
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A LOOK IN
THE MIRROR
In part, this is because the talent pools,
competencies and ideas in their organizations
often look much the same now as they did
when today’s C-level leaders entered the
workforce.
That is not a formula for growth.

5.
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
OVERCOMING OBSTACLES
TO GROWTH
Accenture Strategy believes that a path to stronger innovation and growth starts
with the C-suite.
• The C-suite remains stubbornly homogeneous. The expectations of
insurance customers are changing rapidly and insurers need to adapt. But
it’s hard to develop new, personalized experiences for customers when
decision makers don’t identify with an increasingly broad and diverse
costumer demographic.
• Time for change. Until recently, insurers risk-averse culture had served
them well. But weighed down by historical processes, lack of knowledge
about customers’ desires and a shortage of skills needed for future
success, many insurers are slow to respond to rising customer
expectations.
• A closer look at innovation. Accenture research found that 86% of
insurance executives say their company must innovate at a rapid pace to
maintain a competitive edge. Yet many executives don’t appreciate that
getting innovation past the day-to-day bureaucracy of an organization can
be an uphill battle.

6.
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
GETTING SERIOUS ABOUT
INNOVATION — AND GROWTH
Leading insurers are taking practical steps to infuse diverse ideas and skills
throughout their organizations:
Build a diverse leadership team. Create an executive team with
diverse backgrounds and experiences and review the
composition of the board, too.
Look through the lens of customer experience. Challenge
current processes by looking through the lens of customer
experience and value creation.
1
2

7.
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
GETTING SERIOUS ABOUT
INNOVATION — AND GROWTH
Leading insurers are taking practical steps to infuse diverse ideas and skills
throughout their organizations:
Make innovation core to the enterprise. Foster an innovative
culture with events, processes and actions designed to attract
and reinforce diverse thinking.
Remove the hurdles to progress. Empower the workforce to
learn new skills and adapt so people can embrace innovation and
not fear it.
3
4
GETTING SERIOUS ABOUT
INNOVATION — AND GROWTH

8.
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Learn more about making a commitment to a diversity of ideas,
experiences and capabilities with our full report:
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THE INSURANCE C-SUITE
NEEDS A MAKEOVER
JOIN THE
CONVERSATION: