eRetail trends and 7 actionable steps to maximize your revenue The insights from this presentation were discussed by Acapture's research analyst, David Martin, at eRetail Europe 2016, held in Amsterdam, the Netherlands. Steps to maximize your revenue Step 1: Breathing space Step 2: Stay sensitive Step 3: Let your customer know they can pay the way they want Step 4: Let it fail before it fails Step 5: Fill… check… proceed Step 6: Say it clearly Step 7: Demand response code and BIN analysis

1. WELCOME
David Martin 5-10-2016
eRetail trends and 7 actionable steps to maximize your revenue
Twitter: @Acapture_Global
LinkedIn:

2. Payvision’s
global
reach
H2
VH-KES
Development center
Acquiring banks / BIN Sponsor
Connecting the dots...
Connect and grow
One-stop global payment
processing platform delivering
domestic acquiring with
the same quality in all regions.
Amsterdam
Berlin
Paris
London
Madrid
Tokyo
Hong Kong
Macau
Singapore
Auckland
New York
Toronto
Utah
San Francisco

4. Alterations you
can make straight
away to checkout
and online sales
Data collected by
our in-house
research team
Encourage more
conversions and
maximizes your
revenue
Today’s presentation

5. Key Business Drivers in Cross-Border Ecommerce
Survey 2016
An annual survey
into the key business
drivers and
opportunities in
online retail
Merchants, merchant
service providers,
acquirers, payment
service providers,
consultants
Available at
www.payvision.com/
white-papers from
end of October 2016
Statistics, facts,
views and
predictions

6. 2016’s biggest game changers

7. Mobile Commerce
Smartphone the 2nd most
popular device to search web
80% growth rate for UK’s
biggest retailers
Conversion rates
Desktop 4.15%, Tablet 3.41%
Smartphone 1.20%

8. TIP ONE: Breathing space
• Tiny spaces for data input in mobile
checkouts
• Switch to a top aligning form label
• Allows consumers to check information
easily
• Eliminate all unnecessary form filling from
your checkout

9. TIP TWO: Stay sensitive
• Use sensitive keyboards that switch to
numbers when inputting credit card
details, phone numbers, etc.
• Consider disabling autocorrect for fields
that may present language confusion

10. The global
eRetail
market

11. The international market
• 74% of world’s retail is online
• Ecommerce value up 25% to
USD1.67 trillion
• 24% of world’s population
bought a digital product in 2015

12. The international market
• Massive payment variation from
region-to-region
• Increasing levels of fraud and
data breaches
• Full localization is essential

13. TIP THREE: Let your customer know they can pay the
way they want
• Put the logos of every available
payment methods on your
homepage
• Get backup payment methods in
case of unavailability

14. User interaction
• 21% of merchants cite User
Experience as a major pain point
• Retailers lose USD18 billion
annually due to cart abandonment
• 21% of merchants cite User
Experience as a major pain
point
• Retailers lose USD18 billion
annually due to cart
abandonment

15. TIP FOUR: Let it fail before it fails
• Give each field it’s own validation
check
• User must be alerted right away if
they have input data incorrectly

16. TIP FIVE: Fill… check… proceed
• Do not allow the user to move to the
next field until this error has been
addressed

17. TIP SIX: Say it clearly
• Avoid cryptic messages and
generalisms
• Auto-focus the message
• Give a clear explanation

18. Asia Pacific
USD525.2
billion
Marketplace
domination
North
America
USD482.6
billion
Still room for
the smaller,
niche
merchant
Looking forward
What’s the
future of
online
retail?

19. Data science and payments
Security and
authorization rates
Break down the
patterns and
motivations of
consumers
Concrete advice
on how to
prevent fraud and
improve
authorization

20. TIP SEVEN: Demand
response code and BIN
analysis
Ask your PSP for a BIN
analysis
This will tell you why
rejections have occurred
The most sure-fire way to
maximize conversion rates

21. THANK YOU FOR YOUR TIME
Get more insight from the Payvision Group:
http://www.acapture.com/white-papers/
http://www.acapture.com/infographics/
http://www.payvision.com/white-papers
Or get in touch:
hi@acapture.com