1. JOLLIJEEP
Guinto, AJ
Lacuesta, Abi
Serranilla, Vian
Sy, Maica
Tan, Lloyd

2. JOLLIJEEP
• “Jolli” refers to the
country’s biggest
fast food chain
• “jeep” is what its
owners used to
haul their home-
cooked goodies

3. How it started..
• Showed up during the 80s
• A number of enterprising manangs (old ladies) brought
their bilao (the round Filipino tray of woven rattan) of
home-cooked meals to Ayala Avenue
• Constantly shooed away by the traffic aides, they
retreated to the side streets and marked these as their
new territory.
• Then one of them made enough to purchase a
dilapidated jeepney, which served as both
transportation and store space
• Soon, every manang had a jeepney, which was quickly
branded by customers as Jollijeep

4. Continued…
• The Ayala Land through its MACEA and the
Makati government, took notice and thought
that the Jollijeep “chain” had become an
eyesore, with all the trash lying around the
side streets and unhygienic
• Soon enough both sectors agreed to regulate
and institutionalize the food chain
• 127 stalls were put up to be operated only by
Makati residents

5. Characteristics
• Affordable
• Home cooked meals and snacks
• Accessible

6. Target Market
• Blue-collar worker - a member of the working
class who performs manual labor (security
guards, construction worker, taxi drivers etc.)
• Office workers

7. INPUTS
MONEY: P50,000
• Stall
• Materials/Equipments: plates, utensils, food
warmer, etc..
• Ingredients/Raw materials
• Man power

8. Products
No. Product Price (Pesos)
1 Rice 8
2 Viand (ulam: adobo, tinola, singang, inihaw, etc.) 25-30
3 Snacks (minatamis na saba, puto, banana-q etc) 10-15
4 Drinks (bottled water, juice, canned cola) 10-25
5 Candy (chocolate bar, mentos, etc) 1-5

9. Man Power
ELEMENTS REMARKS
Qualification Good moral character
Good interpersonal skills
How many? 2
Job Description All around operations

10. Materials/Equipments
• Food pans
• Food warmer
• Paper plates or cartons
• Utensils
• Trash bins

11. Output
Price
• Affordable
Delivery
• Choices of viands available
• Meals are always served warm
• Dine-in or to-go

12. Output
Quality
• Differentiation: unique taste that captures
Filipino appetite
• Maintains cleanliness and hygiene
• Friendly staffs that customers can converse
with