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short presentation on dream 11 company
1. DR. HARISINGH GOUR
VISHWAVIDYALAYA
A CENTRAL UNIVERSITY, SAGAR (M .P)
ENTREPRENEURSHIP
DEVELOPMENT MANAGEMENT
TOPIC โ COMPANY ANALYSIS OF DREAM 11
SUBMITTED TO - SUNAINA TOMAR (MAM)
SUMBITTED BY - ABHISHEK SHIVAHRE
(Y19180503)
2. ABOUT DREAM11
๏ข DREAM 11 is an Indian fantasy sports platform that allows
users to play fantasy cricket, hockey, football, kabaddi and
basketball.
๏ข In April 2019, dream11 became the first Indian gaming
company to become unicorn.
Type of Company - private
Traded as - SPORTS TECHNOLOGIES PRIVATE
LIMITED
Founded - 21june 2007
Area Serverd - India
No. of employess - 542( aug. 2020)
website - www.dream11.com
3. HISTORY
๏ข Dream11 was co-founded by Harsh Jain & Bhavit
Sheth in 2008. In 2012, they introduced freemium
fantasy sports in India for cricket fans. In 2014, the
company reported 1 million registered users, which
grew to 2 million in 2016 and to 45 million in 2018.In
April 2019, Steadview Capital completed secondary
investment in Dream11. Apart from Steadview,
Dream11's investors included Kalaari Capital, Think
Investments,Multiples,Equity and Tencent.
4. FOUNDER
๏ข bhavit sheth - bhavit sheth is the cofounder of
dream11 and dream sports. bhavit has bechlor of
engineering degree from D.J. sanghvi university.
๏ขHarsh jain - harsh annand kumar jain is an
Indian Entreprenure. He is co founder and Culuture
enforcement officer (CEO) of the Indian fantasy
sports platfrom dream11.
5. BUSINESS MODEL OF DREAM 11
๏ข Dream11 does not monetize its company through Google ads
or other ad agencies. They merely make a profit by hosting
fantasy games on their website. Initially, they tried Google Ad
Sense, but they have since stopped doing so in order to
provide their users with a simple and fast user experience.
REVENUE MODEL OF DREAM 11
๏ข The revenue model of Dream11 primarily works on two
levels:
- Entry-level fees from the participants to participate in the paid
contests.
- When the users earn on their real-time performance of
the players, Dream 11 takes its cut, which accounts for
about 15-20% of the total pool.
6. AWARD AND RECONGITIONS
๏ข Dream11 won the prestigious Red Herring Global 100
Award conducted by Red Herring on January 25, 2013.
๏ข According to a report by Google, Dream11 was named among
the Top 10 biggest and most popular trends of 2018 in India.
๏ข In 2019, BCCI signed up Dream11 as IPL's official fantasy
sports partner till 2022. This was not only validation for
Dream11, but the whole fantasy gaming sector in the country.
๏ข In 2018, Dream11 was ranked #9 among India's Great Mid-Size
Workplaces
๏ข In Inc42's 42Next list, Dream11 was one of 42 innovative
startups.
7. COMPETITORS OF DREAM 11
๏ข Fantasy gaming in India is at such a boom that it wouldn't
be wrong to say that there are new entrants every day in the
market. With Dream11 being number one in the industry
there are close to 60 other online gaming platforms
operating in the same genre. Some of them include:
๏ข FanMojo
๏ข Mobile Premier League
๏ข Ballebaaz
๏ข HalaPlay
๏ข Gaming Monk,
๏ข My 11 circle etc.
8. SWOT ANALYSIS OF DREAM 11
๏ข STRENGHTS OF DREAM 11
- strong captured marketing.
- pricing range
- strong brand equity
- First name advantages
- Customers services
๏ข WEAKNESS OF DREAM 11
- operational difficulties
- need of high technology
- highly expenditure
9. OPPORTUNITIES OF DREAM 11
๏ข New trends in the consumer behaviors
๏ข people take more interest in gaming sector
๏ข new leagues And new tournaments create a
opportunities for dream 11
๏ข IPL (Indian premium league ) is also a
opportunities for dream 11
10. THREATH AND CHALLENGE OF DREAM 11
Here are a few challenges faced by Dream11 over
the last 12 years:
- Bypassing the potential legal hurdle
- Removal from Play Store
- Convincing people that itโs a game of skill
not gambling!
- Outsmarting the emerging competition
11. ADVANTAGES OF DREAM 11 APP
๏ง Easy Money
๏ง Loads of Entertainment
๏ง Convenience-One of common advantages of Dream11
๏ง Easy to get started
DISADVANTAGE OF DREAM 11 APP
๏ง Heavy competition reduce your chances of winning
๏ง Addiction is one of the concerning disadvantages of
Dream11
๏ง Cashout Issues
๏ง You can lose money quickly