3. Proctor & Gamble
Procter & Gamble (P & G) is the largest manufacturer of
consumer products
One of the top 10 largest companies by market
capitalization
Founded in 1837, headquartered in Cincinnati , Ohio by
William Procter and James Gamble
Known for Successful brands, introducing new products and
maintaining popularity
Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer,
Crest , food, beverages and many more
5. ACQUISITIONS
Between 1905 – 2010, P&G invested in more than 30
acquisitions
Acquisitions occurred in the 1930’s, 50’s, 80’s and 90’s.
The largest acquisitions include:
Charmin, Clorox, Crush, Revlon, and Gillette
10. DISTRIBUTION STRATEGY
Three types of distribution is followed by P & G:
1. Intensive Distribution
2. Extensive Distribution
3. Specialty Distribution
11. 11
Typical Distribution of P&G Products
Manufacturers (PGHH Ltd.India)
Marketing Agents - State wise
Retailers/Wholesalers/Distributors
Chemists Shops, Provision Stores ,
Retail Outlets, Big Markets etc
12. PROMOTION STRATEGY
P&G insists on pull strategy
Heavy advertising and media pioneer
Advertising creativity
P&G- A click mortar company
Coupon
13. PRICING STRATEGIES
It finds the set of prices that maximizes the profits from
the total product mix
Research on how companies adjust their prices to take
into account different types of customers and
situations.
Finds the key issues relating to initiation and response
to price changes.
19. Ivory is a soap.
Tide is a brand of laundry detergent.
Whisper is a brand of pantyliners sold primarily in Asian
markets.
Pantene is a brand of hair care products
(conditioners/styling aids).
Olay is a brand of women's skin care products.
Oral-B is a brand of toothbrush.
Pampers is a brand of disposable diaper
22. What is Procter & Gamble’s
business strategy?
1. Maintaining popularity of existing product
2. Developing new related products
3. Innovating and introducing new products from scratch
23. Why is tele-presence a useful
collaborative tool for P&G?
Telepresence is an excellent way to foster collaboration
between employees across not just countries, but
continents. It makes possible to hold high-definition
meetings over long distances.
24. other ways P&G can use to
foster innovation?
1. Cloud , to save all their documents and files in a place
which will certainly reduce their maintenance overhead
and introduce flexibility and speed.
2. Big data manipulation, to gain and analysis huge amount
of customer feedback to make the products and services
better.