In this presentation, I have explained why you should create a news section of your industry and have a specific dedicated section of your website for the same. I have also explained how it will help your brand grow and rank higher in SERP.

1. SEO HACK 1

2. ◦ Create a dedicated page on your website for news from your domain. It would help you earn
traffic and engagement.
◦ What is one thing that every social media platform prizes and circulates more on the feed?
It is the newsworthiness of that which is being posted.
◦ Now, newsworthiness is best displayed through recent trends, current events, and happenings
of social importance.

4. ◦ Find out the current news in your niche and create a small section within your website, where
you publish the major news in your niche service /product area.
◦ For example; If your domain is education, you scour out the news from different sources and
channels on that domain area, and publish it on a separate dedicated column

5. ◦ This needs to be a dynamic page that needs to be updated every day or once in two days or once
in a week.
◦ Make each and every news item sharable by including social sharing icons.

6. BENEFITS OF DOING IT

7. ◦ Since the newsworthiness of that page would be more, it would be
more shared and proliferated in the feed of social media platforms and
carry your proposition at the top.

8. SOURCE:
https://blog.fr
ac.tl/newswor
thy-content

9. • Now, don't you think that it would be better if your target audience
visits your page every day for news related to your service/product
domain rather than one to two times in a year for any
service/product or information of your company.

11. • So, the user knows that if he has to know what is happening in the
education industry, there is a site where he can go to, rather than
scouring the entire net.
• Your website visit becomes more of daily or frequent activity by the
user, raising your traffic multiple times and even engagement and
dwell time.

12. • Your brand is more identified with your niche, than other
brands

14. • Brand recall becomes too easy and you can differentiate
your brand with ease( it will not get lost in the generic
crowd)

15. • Social Signals For Ranking Are High

16. More traffic = Higher Rankings on SERP
So, you get to the top of SERP results with minimum SEO efforts
and without that massive investment in outreach and link building.

17. THANK YOU