At Blacktree Health, we are building a stress coaching app for those suffering from anxiety related issues.

1. Stress coaching
powered by biofeedback
Rock Health Application March, 2013

2. Top 3 problems
for those suffering from anxiety
1. Lack of awareness of early
symptoms
2. Unknown sources of stress
3. Lack of feedback on lifestyle
changes
Problem

3. Convert
heart rate
into a stress
index
Compatible,
off-the-shelf
heart rate monitors
Our Solution

4. Problem Solution
Lack of awareness of early Real-time detection
symptoms & early warning
Unknown sources of stress
Note-taking
&
tagging system
Lack of feedback on lifestyle
changes

5. Early warnings
triggered
Notice small
stressors
Measure short 4 hr/ 24hr/ weekly
term benefits views
of coping
mechanisms
15 min
MVP window

6. 10 $20
40M 1/4
M
x $2000
Seek professional
B
help & pay on
# of people suffering from Spent each year by
average $2000 a
anxiety disorder consumers to solve anxiety
year on meds and
related problems
therapists
$193 1/3 $64
B B
Yearly cost (lost earnings) due One third is attributed to
to all mental health conditions anxiety disorders alone
Market - US only

7. *
6 12 24
Users Channel Partners Pre-orders
Adding 5 per month Adding 20-30 per
Adding
each with ~200 month
5 users/month
patients
*Only accepting users those signed on include:
with iOS devices with Psychologist
Bluetooth Low Naturopathic Doctors
Energy. Psychiatrist
Counsellors
Stress Coaches
Traction

8. Continuous Smart
Accessible
stress recommendations &
biofeedback
monitoring coaching
Right now only
With micro-
clinicians
No one else level data we
have access
does this can go way
to biofeedback
beyond just
equipment and
monitoring
analytics
Unfair Advantage

9. Professionals Anxiety
Customer
(psychologist, psychiatrist) Patient
HR monitor +
HR monitor + subscription for
Paying for subscription for
stress analytics
stress coaching
$250 + $50/patient/month Cost $250 + $15/month
Dashboard for multiple
Recommendations,
patients,
Features early warnings,
additional analytics,
tagging system
monitor home training sessions
Revenue Model

10. Abhi
(non- Emmanuel
technical) (technical)
Lost two Was diagnosed
friends to anxiety
suicide disorder
Mechatronics Electrical
Volunteered Engineering Engineering
Had family
on the Board 2012 2012
members
of Canadian Customer Bio-sensor struggle with
Mental Health discovery to development mental illnesses
Association UI to
prototyping iOS app dev
Team

11. F’ 12 Started customer discovery
2013
W’ 13 Built MVP
Achieve problem/solution fit Seeking: $85,000 (equity-free)
Source: Gov grants & pitch
S’13 Launch on iOS competitions
Acquire 1000 users Purpose: Hire talent & start 1st
manufacturing run
F’ 13 Launch on Android
Acquire 5000 users
W’14 Build our own HR monitor & complete
1st manufacturing run Acquire 10,000 users
S’14 Launch the world’s 1st stress
monitoring wristband
Milestones

12. Stress coaching
powered by biofeedback