1. PROSPERITY VISION

3. CONTENT ‫ﺎت‬ ‫اﻟﻤﺤﺘﻮﻳ‬
‫ﻢ‬ ‫ﻴ‬ ‫ﻘ‬ ‫اﻟ‬
VALUES07
OUR EVOLUTION OVER TIME
‫ﻦ‬ ‫ﺰﻣ‬ ‫اﻟ‬ ‫ﺮ‬ ‫ﺒ‬ ‫ﻋ‬ ‫ﻮرﻧﺎ‬ ‫ﻄ‬ ‫ﺗ‬
12AROUND THE WORLD
‫ﻢ‬ ‫ﺎﻟ‬ ‫اﻟﻌ‬ ‫ﻮل‬ ‫ﺣ‬
13
04 ‫ﻣﻘﺪﻣﺔ‬
INTRODUCTION06
‫اﻟﺮﺳﺎﻟﺔ‬ ،‫اﻟﺮؤﻳﺔ‬
VISION, MISSION
‫اﻷﻫﺪاف‬
08 OBJECTIVES
‫ﻋﻨﺎ‬ ‫ﻧﺒﺬة‬
10 ABOUT US
‫اﻟﺮﺋﻴﺲ‬ ‫ﺔ‬ ‫ﻛﻠﻤ‬
11 CHAIRMAN STATEMENT
‫اﻟﻘﻄﺎﻋﺎت‬
14 SECTORS
‫اﻟﺒﺸﺮﻳﺔ‬ ‫اﻟﻤﻮارد‬
30 HUMAN RESOURCES
‫اﻟﺘﻮﻇﻴﻒ‬
34 RECRUITMENT
‫ﺧﺪﻣﺎﺗﻨﺎ‬
37 OUR SERVICES
68 CONTACT US
‫ﺎ‬ ‫ﻣﻌﻨ‬ ‫ﻞ‬ ‫ﺗﻮاﺻ‬
32
‫اﻟﺘﺪرﻳﺐ‬
TRAINING
46
‫ﺎ‬ ‫ﺎﺗﻨ‬ ‫ﺮﻛ‬ ‫ﺷ‬
OUR ESTABLISHMENTS
64
‫اﻟﺤﻮﻛﻤﺔ‬
GOVERNANCE 62
‫اﻟﺸﺮﻳﻌﺔ‬ ‫ﻣﺒﺎدئ‬ ‫وﻓﻖ‬ ‫اﻻﺳﺘﺜﻤﺎر‬
INVEST ACCORDING TO SHARIAH PRINCIPLES
66 SOCIAL RESPONSIBILITY
‫اﻻﺟﺘﻤﺎﻋﻴﺔ‬ ‫اﻟﻤﺴﺆوﻟﻴﺔ‬

4. AMAD Holding Group was established to create an integrated
entity in managing investments, targeting different sectors and
areas, and pursues a clear vision in the expansion and diversification
locally and globally.
AMAD Holding Group offers its investment services and the actual
mission, which is based in the development of wealth by investing
in a number of sectors, and benefit from the efficiencies and
specialized human resources to achieve the best results.
INTRODUCTION
‫ﻣﻘﺪﻣﺔ‬
، ‫ﺘﺜﻤﺎرات‬ ‫اﻻﺳ‬ ‫إدارة‬ ‫ﻓﻲ‬ ً‫ﻣﺘﻜﺎﻣﻼ‬ ً‫ﻛﻴﺎﻧﺎ‬ ‫ﻮن‬ ‫ﻟﺘﻜ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺖ‬ ‫ﺗﺄﺳﺴ‬
‫ﻓﻲ‬ ‫واﺿﺤﺔ‬ ‫ﺔ‬ ‫رؤﻳ‬ ‫وﺗﻨﺘﻬﺞ‬ ، ‫ﺎﻻت‬ ‫واﻟﻤﺠ‬ ‫ﺎت‬ ‫اﻟﻘﻄﺎﻋ‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﺘﻬﺪف‬ ‫ﺗﺴ‬ ‫ﺚ‬ ‫ﺣﻴ‬
.ً‫وﻋﺎﻟﻤﻴﺎ‬ ً‫ﻣﺤﻠﻴﺎ‬ ‫واﻟﺘﻨﻮع‬ ‫اﻟﺘﻮﺳﻊ‬
‫اﻟﻔﻌﻠﻲ‬ ‫دورﻫﺎ‬ ‫ﻳﺘﻤﺤﻮر‬ ‫واﻟﺘﻲ‬ ‫ﺘﺜﻤﺎرﻳﺔ‬ ‫اﻻﺳ‬ ‫ﺧﺪﻣﺎﺗﻬﺎ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺗﻘﺪم‬
‫ﻣﻦ‬ ‫واﺳﺘﻔﺎدﺗﻬﺎ‬ ، ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺜﺮوات‬ ‫ﺗﻨﻤﻴﺔ‬ ‫ﻓﻲ‬
.‫اﻟﻨﺘﺎﺋﺞ‬ ‫أﻓﻀﻞ‬ ‫ﻟﺘﺤﻘﻴﻖ‬ ‫اﻟﻤﺘﺨﺼﺼﺔ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫واﻟﻜﻮادر‬ ‫اﻟﻜﻔﺎءات‬
45

5. ‫ﺔ‬ ‫اﻟﺮﺳﺎﻟ‬
‫ﻢ‬ ‫ﻴ‬ ‫ﻘ‬ ‫اﻟ‬
، ‫ﻛﺒﻴﺮة‬ ‫أﻫﻤﻴﺔ‬ ‫واﻟﺸﻔﺎﻓﻴﺔ‬ ‫اﻷﻣﺎﻧﺔ‬ ، ‫ﻟﻠﺼﺪق‬ ‫ﻛﺎن‬ ‫وﻟﻤﺎ‬ :‫اﻟﻨﺰاﻫﺔ‬
.ً‫راﺳﺨﺎ‬ ً‫ﻣﺒﺪأ‬ ‫واﺗﺨﺎذﻫﺎ‬ ‫اﻟﻨﺰاﻫﺔ‬ ‫ﺗﺒﻨﻲ‬ ‫ﻋﻠﻰ‬ ‫ﺣﺮﺻﻨﺎ‬
.‫اﻷداء‬ ‫إدارة‬ ‫ﻣﻨﻈﻮﻣﺔ‬ ‫ﺗﻄﺒﻴﻖ‬ :‫اﻹﻟﺘﺰام‬
.‫وﺗﻨﻤﻴﺘﻪ‬ ‫اﻟﻤﺸﺘﺮك‬ ‫اﻟﻌﻤﻞ‬ ‫روح‬ ‫ﺗﻤﻜﻴﻦ‬ :‫اﻟﺘﻌﺎون‬
‫ﻟﻠﻮﺻﻮل‬ ‫اﻟﺠﻬﻮد‬ ‫ﻛﻞ‬ ‫ﻧﺒﺬل‬ ‫ﻓﺈﻧﻨﺎ‬ ‫وﻟﻬﺬا‬ ‫ﺗﻤﺜﻠﻨﺎ‬ ‫أﻋﻤﺎﻟﻨﺎ‬ :‫اﻹﺗﻘﺎن‬
.‫اﻟﺸﺎﻣﻞ‬ ‫ﺑﻤﻔﻬﻮﻣﻪ‬ ‫ﻋﻠﻴﻪ‬ ‫واﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﻟﻺﺗﻘﺎن‬
.‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﺑﻤﺨﺘﻠﻒ‬ ‫اﺳﺘﺜﻤﺎرات‬ ‫ﺗﺄﺳﻴﺲ‬ :‫ﻮع‬ ‫اﻟﺘﻨ‬
.‫اﻟﺘﺴﺎﻣﺢ‬ ‫ﻗﻴﻢ‬ ‫ﻧﺸﺮ‬ :‫اﻟﺘﺴﺎﻣﺢ‬
.‫واﻟﻤﺘﻌﺎﻣﻠﻴﻦ‬ ‫اﻟﻌﺎﻣﻠﻴﻦ‬ ‫رﺿﻰ‬ :‫اﻟﺴﻌﺎدة‬
Integrity: Keen to embrace integrity as a key principle through
the values of sincerity, honesty and transparency.
Commitment: Applying performance management system.
Cooperation: Enable the spirit of team work and development.
Workmanship: Our businesses represent us, that is why we make
all efforts to reach workmanship and maintain it’s comprehensive
concept.
Diversity: Establishing various sorts of investments.
tolerance: Sharing awareness of the values of tolerance.
Happiness: Satisfying employees and customers.
VALUES
THE MISSION
‫ﺔ‬ ‫ﺮؤﻳ‬ ‫اﻟ‬THE VISION
.‫ﻬﺎ‬ ‫واﺳﺘﺪاﻣﺘ‬ ‫ﺎرات‬ ‫اﻻﺳﺘﺜﻤ‬ ‫ﺔ‬ ‫ﺗﻨﻤﻴ‬
the development and sustainability of investments.
business development using the best human competencies.
.‫ﺔ‬ ‫اﻟﺒﺸﺮﻳ‬ ‫ﺎءات‬ ‫اﻟﻜﻔ‬ ‫ﻞ‬ ‫ﺑﺄﻓﻀ‬ ‫ﺎل‬ ‫اﻷﻋﻤ‬ ‫ﺮ‬ ‫ﺗﻄﻮﻳ‬
67

6. ‫ﺪاف‬ ‫اﻷﻫ‬
‫اﻟﻨﻤﻮ‬
.‫ﻣﺠﺰﻳﺔ‬ ‫وﻋﻮاﺋﺪ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻧﻤﻮ‬ ‫ﻣﻌﺪﻻت‬ ‫ﺗﺤﻘﻴﻖ‬
‫اﻟﺘﻮﺳﻊ‬
.‫واﻟﺠﺪﻳﺪة‬ ‫اﻟﻘﺎﺋﻤﺔ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬ ‫ﻓﻲ‬ ‫اﻟﺘﻮﺳﻊ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻵﻓﺎق‬ ‫ﻓﺘﺢ‬
‫اﻻﻧﺘﺸﺎر‬
.ً‫وﻋﺎﻟﻤﻴﺎ‬ ً‫ﻣﺤﻠﻴﺎ‬ ‫اﻻﻧﺘﺸﺎر‬ ‫إدارة‬
‫اﻟﺘﻤﻜﻴﻦ‬
.‫ﻣﺴﺘﻘﺮة‬ ‫وﺷﺮﻛﺎت‬ ‫ﻛﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻟﻮﺻﻮل‬
‫اﻻﺳﺘﺪاﻣﺔ‬
‫اﻻﺳﺘﺜﻤﺎرات‬ ‫ﻻﺳﺘﻤﺮار‬ ‫واﻹﺟﺮاءات‬ ‫اﻟﺴﻴﺎﺳﺎت‬ ‫وﺿﻊ‬
.‫اﻟﺤﻮﻛﻤﺔ‬ ‫ﺑﻤﻔﻬﻮم‬ ‫واﻟﺸﺮﻛﺎت‬
‫اﻟﺘﻄﻮﻳﺮ‬
.‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫وﻣﻮاﻛﺒﺔ‬ ‫اﻷﻋﻤﺎل‬ ‫ﺗﻄﻮر‬ ‫اﺳﺘﻴﻌﺎب‬
Growth
To achieve high growth and high returns rates.
Expansion
Opening new horizons through expansion of existing and new investments.
Spreadings
Enabling local and global expansions.
Empowerment
Establishing stability in both our partnerships and entities.
Sustainability
Implementing policies and procedures to insure the continuation
of investments and corporations using governance concept.
Development
To accommodate businesses evolution and keep up with the future.
OBJECTIVES
PROSPERITY VISION
89

7. ‫اﻟﺮﺋﻴﺲ‬ ‫ﺔ‬ ‫ﻛﻠﻤ‬
‫اﻹدارة‬ ‫ﻣﺠﻠﺲ‬ ‫رﺋﻴﺲ‬ ‫ﺔ‬ ‫ﻛﻠﻤ‬
‫اﻟﻤﺆﺛﺮة‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﺗﻌﺪدت‬ ‫ﻣﻬﻤﺎ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻣﺴﺘﻘﺒﻞ‬ ‫ﺑﺄن‬ ‫ﻧﺆﻣﻦ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻓﻲ‬ ‫أﻧﻨﺎ‬ ‫ﺣﻴﺚ‬
‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻧﺼﻴﺐ‬ ‫ﻟﻪ‬ ‫وﺳﻴﻘﺘﻄﻊ‬ ، ‫ﻋﻨﻬﺎ‬ ‫ﻳﺒﺤﺚ‬ ‫ﻣﻦ‬ ‫ﺑﺘﻄﻮر‬ ‫وﺗﺘﻄﻮر‬ ‫ﺗﺘﺠﺪد‬ ‫اﻟﻔﺮص‬ ‫ﻓﺴﺘﺒﻘﻰ‬ ، ‫ﻓﻴﻪ‬
.‫اﻟﺤﻴﺎة‬ ‫ﺷﺆون‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻟﻤﻮاﻛﺒﺔ‬ ‫واﻹﺑﺘﻜﺎر‬ ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫ﻣﻔﻬﻮم‬ ‫ﻟﺪﻳﻪ‬ ‫ﻳﻌﺰز‬ ‫ﻣﻦ‬ ‫ﻛﻞ‬
Since we at AMAD Holding Group believe that the future of investment no matter how
many factors affecting it, the opportunities will still regenerate and evolve by the evolution
of those whom looking for it, and there’s a fair share of the future to all those enhance the
concept of competitiveness and innovation to keep pace with development in the various
affairs of life.
CHAIRMAN OF THE BOARD STATEMENT
CHAIRMAN STATEMENT ‫ﺎ‬ ‫ﻋﻨ‬ ‫ﺬة‬ ‫ﻧﺒ‬ About Us
‫اﻹدارة‬ ‫ﻣﺠﻠﺲ‬ ‫رﺋﻴﺲ‬
‫إدارة‬ ‫ﻣﺠﻠﺲ‬ ‫رﺋﻴﺲ‬ ‫ﻫﻮ‬ ‫اﻟﻬﺎﺷﻤﻲ‬ ‫ﻋﺎدل‬ ‫ﺑﻦ‬ ‫رﻳﺎن‬ ‫اﻟﺴﻴﺪ‬
‫ﻓﻲ‬ ‫ﻋﻤﻠﻪ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺧﺒﺮاﺗﻪ‬ ‫ﻧﺎل‬ ‫وﻗﺪ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬
‫واﻟﺨﺎص‬ ‫اﻟﻌﺎم‬ ‫اﻟﻘﻄﺎع‬ ‫ﻓﻲ‬ ‫اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬
‫ﻗﻄﺎع‬ ،‫اﻟﻠﻮﺟﺴﺘﻴﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻗﻄﺎع‬ ،‫اﻟﻤﻘﺎوﻻت‬ ‫)ﻗﻄﺎع‬ ‫ﻣﻨﻬﺎ‬
‫اﻟﺼﻌﻴﺪ‬ ‫وﻋﻠﻰ‬ ‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﻦ‬ ‫وﻏﻴﺮﻫﺎ‬ (‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﻗﻄﺎع‬ ،‫اﻟﺰراﻋﺔ‬
‫اﻟﻜﻴﻤﻴﺎﺋﻴﺔ‬ ‫اﻟﻬﻨﺪﺳﺔ‬ ‫ﻓﻲ‬ ‫ﺟﺎﻣﻌﻴﺔ‬ ‫درﺟﺔ‬ ‫ﻳﺤﻤﻞ‬ ‫اﻷﻛﺎدﻳﻤﻲ‬
.‫اﻹدارة‬ ‫ﻋﻠﻢ‬ ‫ﻓﻲ‬ ‫دراﺳﺎﺗﻪ‬ ‫أﻛﻤﻞ‬ ‫ﻛﻤﺎ‬
Mr. Rayyan Bin Adel Al-Hashmi is the Chairman of the
Board of AMAD Holding Group has gained his experienc-
es through his work in a number of strategic sectors
(public and private), including (construction, logistics,
agriculture, and education sector) and many other fields
and he holds an academic degree in chemical engineer-
ing as well as he completed his studies in management.
Chairman of the Board
‫اﻟﺘﻨﻔﻴﺬي‬ ‫اﻟﺮﺋﻴﺲ‬
‫اﻟﺘﻨﻔﻴﺬي‬ ‫اﻟﺮﺋﻴﺲ‬ ‫ﻫﻮ‬ ‫اﻟﻜﺎف‬ ‫أﺣﻤﺪ‬ ‫ﺑﻦ‬ ‫ﻋﺒﺪاﻟﻠﻪ‬ ‫اﻟﺴﻴﺪ‬
‫ﻓﻲ‬ ‫ﻋﻤﻠﻪ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺧﺒﺮاﺗﻪ‬ ‫ﻧﺎل‬ ‫وﻗﺪ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻟﻤﺠﻤﻮﻋﺔ‬
‫ﻗﻄﺎع‬ ، ‫اﻟﻤﺼﺮﻓﻲ‬ ‫)اﻟﻘﻄﺎع‬ ‫اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬
(‫اﻹﻋﻼم‬ ‫ﻗﻄﺎع‬ ، ‫اﻟﻨﻘﻞ‬ ‫ﻗﻄﺎع‬ ، ‫اﻟﺘﻘﻨﻴﺔ‬ ‫ﻗﻄﺎع‬ ، ‫اﻹﺳﺘﺸﺎرات‬
‫درﺟﺔ‬ ‫ﻳﺤﻤﻞ‬ ‫اﻷﻛﺎدﻳﻤﻲ‬ ‫اﻟﺼﻌﻴﺪ‬ ‫وﻋﻠﻰ‬ ‫اﻟﻤﺠﺎﻻت‬ ‫ﻣﻦ‬ ‫وﻏﻴﺮﻫﺎ‬
. ‫واﻟﺘﻤﻮﻳﻞ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻓﻲ‬ ‫ﺟﺎﻣﻌﻴﺔ‬
Abdullah Bin Ahmed Al-Kaff is the CEO of AMAD
Holding Group has gain his experiences through his
work in a number of strategic sectors (banking,
consultancy, technology, transportation, and the
media sector) and other fields and he holds an
academic degree in Investment and Finance.
CEO
1011

8. OUR EVOLUTION OVER TIME ‫ﻦ‬ ‫ﺰﻣ‬ ‫اﻟ‬ ‫ﺮ‬ ‫ﺒ‬ ‫ﻋ‬ ‫ﻮرﻧﺎ‬ ‫ﻄ‬ ‫ﺗ‬
IDEAESTABLISHMENT
GROWTH
EXPANSION
SPREADINGEMPOWERMENT
‫اﻟﻔﻜﺮة‬‫اﻟﺘﺄﺳﻴﺲ‬
‫اﻟﻨﻤﻮ‬
‫اﻟﺘﻮﺳﻊ‬
‫اﻻﻧﺘﺸﺎر‬‫اﻟﺘﻤﻜﻴﻦ‬‫اﻻﺳﺘﺪاﻣﺔ‬
SUSTAINABILITY
AROUND THE WORLD
‫ﻢ‬ ‫ﺎﻟ‬ ‫اﻟﻌ‬ ‫ﻮل‬ ‫ﺣ‬
1213
1
4567
23
‫اﻟﺴﻌﻮدﻳﺔ‬
Saudi Arabia
‫اﻹﻣﺎرات‬
Emirates
‫ﻣﺼﺮ‬
Egypt
‫ﻟﺒﻨﺎن‬
Lebanon
‫اﻟﺒﺤﺮﻳﻦ‬
Bahrain
‫اﻟﻴﻤﻦ‬
Yemen
‫اﻷردن‬
Jordan

9. 0506
0304
01
02
‫اﻟﻘﻄﺎﻋﺎت‬
‫ﻋﻦ‬ ‫ﻧﺒﺬة‬ ، ‫اﻟﻤﺨﺎﻃﺮ‬ ‫إدارة‬ ‫اﺳﺘﺮاﺗﺠﻴﺔ‬ ‫وﻳﺪﻋﻢ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬ ‫ﻣﻦ‬ ‫ﻣﺘﻨﺎﻏﻤﺔ‬ ‫ﻣﺘﻜﺎﻣﻠﺔ‬ ‫ﻣﻨﻈﻮﻣﺔ‬ ‫ﻳﺤﻘﻖ‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﻨﻨﻮع‬
:‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﻘﻄﺎﻋﺎت‬
The diversity in various sectors would create an integrated and consistent system of investments and
supports the risk management strategy, about the targeted sectors:
SECTORS
‫اﻟﻨﻘﻞ‬ ‫ﻗﻄﺎع‬
Transportation Sector
‫اﻟﺰراﻋﺔ‬ ‫ﻗﻄﺎع‬
Agriculture Sector
‫اﻹﻋﻼم‬ ‫ﻗﻄﺎع‬‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻗﻄﺎع‬
Media SectorPublic Services Sector
‫واﻟﺘﻤﻮﻳﻦ‬ ‫اﻟﻐﺬاء‬ ‫ﻗﻄﺎع‬
‫اﻟﺘﺠﺰﺋﺔ‬ ‫ﻗﻄﺎع‬
Food & Catering Sector
Retail Sector07
‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻗﻄﺎع‬
‫واﻹﺗﺼﺎﻻت‬
Information Technology &
Communications Sector
1415
08
091011
121314
‫اﻟﻤﺎﻟﻲ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻗﻄﺎع‬
Financial Investment Sector
‫اﻟﻌﻘﺎري‬ ‫اﻟﺘﻄﻮﻳﺮ‬ ‫ﻗﻄﺎع‬
Real Estate Development Sector
‫واﻟﺘﺪرﻳﺐ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﻗﻄﺎع‬
Education & Training Sector
‫اﻟﺼﺤﺔ‬ ‫ﻗﻄﺎع‬
Health Sector
‫واﻟﺴﻴﺎﺣﺔ‬ ‫اﻟﻔﻨﺎدق‬ ‫ﻗﻄﺎع‬
Hotels & Tourism Sector
‫اﻟﺼﻨﺎﻋﺔ‬ ‫ﻗﻄﺎع‬
Industrial Sector
‫واﻟﺒﻨﺎء‬ ‫اﻟﺘﺸﻴﻴﺪ‬ ‫ﻗﻄﺎع‬
Construction Sector

10. ‫ﻞ‬ ‫ﻘ‬ ‫اﻟﻨ‬ ‫ﺎع‬ ‫ﻄ‬ ‫ﻗ‬
‫اﻟﺼﻨﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻠﻮﺟﺴﺘﻲ‬ ‫واﻟﺪﻋﻢ‬ ‫اﻟﻨﻘﻞ‬ ‫ﺻﻨﺎﻋﺔ‬ ‫ﺗﻌﺘﺒﺮ‬
.‫ﻣﺘﺴﺎرع‬ ‫ﺑﺸﻜﻞ‬ ‫ﻧﻤﻮﻫﺎ‬ ‫وﻳﺰداد‬ ‫واﻹﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺤﻴﻮﻳﺔ‬
THE TRANSPORTATION SECTOR
‫اﻹﻋﻼم‬ ‫ﻗﻄﺎع‬
، ‫ﺑﻪ‬ ‫ﻳﺆﻣﻦ‬ ‫ﻣﺒﺪأ‬ ‫أو‬ ‫ﻓﻜﺮة‬ ‫ﻋﻦ‬ ‫ﺻﺮﻓﻪ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫أو‬ ، ‫ﻣﻌﻴﻦ‬ ‫ﻣﺒﺪأ‬ ‫أو‬ ‫ﺑﻔﻜﺮة‬ ‫ﻳﺆﻣﻦ‬ ‫ﻟﺠﻌﻠﻪ‬ ‫ﺳﻮاء‬ ، ‫اﻟﺠﻤﻬﻮر‬ (‫)ﺗﻔﻜﻴﺮ‬ ‫ﻓﻰ‬ ‫اﻟﺘﺄﺛﻴﺮ‬
‫ﺗﺒﻠﻮرت‬ ‫اﻟﺤﻴﺎة‬ ‫ﺷﺆون‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺄﺛﻴﺮﻳﺔ‬ ‫اﻟﻘﻮة‬ ‫ﻣﻦ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻟﻬﺬا‬ ‫وﻟﻤﺎ‬ ‫اﻟﺤﺪﻳﺚ‬ ‫ﻋﺼﺮﻧﺎ‬ ‫ﻓﻲ‬ ‫وﺳﺎﺋﻠﻪ‬ ‫وﺗﻨﻮﻋﺖ‬ ‫وﺗﻌﺪدت‬
.‫واﻟﺤﻜﻮﻣﺎت‬ ‫اﻟﻤﺆﺳﺴﺎت‬ ‫اﺳﺘﺜﻤﺎر‬ ‫ﻣﻦ‬ ‫اﻟﻮاﻓﺮ‬ ‫ﻧﺼﻴﺒﻪ‬ ‫وأﺧﺬ‬ ‫ﻗﻴﻤﺘﻪ‬
the Influence over the (thinking) of the public, either to make them believe in an idea or a certain principle,
or in order to distract them away from an idea or principle they believe in it, the media sector varied and
diversified its means in the digital age, and because of this influential power for this sector has on various
affairs of life, its value increased and takes its generous share of all corporations and governments investments.
THE MEDIA SECTOR
The transportation and logistics industry is considered
one of the vital and strategic industries, which grows
rapidly.
1617
02
01

11. ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻗﻄﺎع‬
‫ﻟﻼﻗﺘﺼﺎدات‬ ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫اﻟﻘﺪرة‬ ‫ﺗﻌﺰﻳﺰ‬ ‫ﻓﻲ‬ ‫ﻫﺎم‬ ‫دور‬ ‫ﻟﻪ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻗﻄﺎع‬
‫اﻟﺨﺪﻣﺎت‬ ‫ﻣﺨﺘﻠﻒ‬ ‫ذﻟﻚ‬ ‫وﻳﺸﻤﻞ‬ 0 ‫ﺳﻮاء‬ ‫ﺣﺪ‬ ‫ﻋﻠﻰ‬ ‫واﻟﻤﺘﻘﺪﻣﺔ‬ ‫اﻟﻨﺎﻣﻴﺔ‬
‫ﻓﻴﻬﺎ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﺗﺤﺘﺪ‬ ‫واﻟﺘﻲ‬ ‫واﻟﻤﺆﺳﺴﺎت‬ ‫اﻟﺠﻤﻬﻮر‬ ‫إﻟﻰ‬ ‫ﺗﻘﺪم‬ ‫اﻟﺘﻲ‬
‫ﺟﺪﻳﺪة‬ ‫ﺧﺪﻣﺎت‬ ‫واﺑﺘﻜﺎر‬ ‫اﻟﺤﺎﻟﻴﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ، ‫اﻷﻓﻀﻞ‬ ‫ﻟﺘﻘﺪﻳﻢ‬
.‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻣﺠﺘﻤﻌﺎت‬ ‫وازدﻫﺎر‬ ‫ﺗﻄﻠﻌﺎت‬ ‫ﻣﻊ‬ ‫ﺗﺘﻤﺎﺷﻰ‬
‫واﻟﺘﻤﻮﻳﻦ‬ ‫اﻟﻐﺬاء‬ ‫ﻗﻄﺎع‬
‫اﻟﺸﻌﻮب‬ ‫اﺳﺘﻘﺮار‬ ‫ﻋﻠﻰ‬ ً‫ﻣﺆﺷﺮا‬ ‫وﻳﻌﺪ‬ ‫اﻟﺤﻴﺎة‬ ‫اﺳﺘﻤﺮار‬ ‫ﺣﺎﺟﺎت‬ ‫ﻣﻦ‬ ‫رﺋﻴﺴﻴﺔ‬ ‫ﺣﺎﺟﺔ‬ ‫ﻫﻮ‬
‫ﻳﺆﻛﺪه‬ ‫وازدﻫﺎره‬ ‫ﻧﻤﻮه‬ ‫أن‬ ‫ﻛﻤﺎ‬ ‫ﻓﻴﻪ‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫وأﺷﻜﺎل‬ ‫أوﺟﻪ‬ ‫وﺗﺘﻌﺪد‬ ‫وﺗﻤﻜﻴﻨﻬﺎ‬
.‫اﻻﺳﺘﻬﻼك‬ ‫زﻳﺎدة‬
It is a major need of the continuation of life, and its an indicator of the
stability of nations and their empowerment. There are various aspects
and forms of investment which is also confirmed by the growth and
prosperity of the increased consumption.
THE FOOD & CATERING SECTOR
03
19
The public services sector has an important role in enhancing
the competitiveness of developing economies and developments
alike, and includes various services provided to the public and
corporations, which fiercely competitive in which to provide the
best, through existing services and create new services in line
with the aspirations and prosperity of future societies.
THE PUBLIC SERVICES SECTOR
04
19 18

12. 2021 20
‫اﻟﺘﺠﺰﺋﺔ‬ ‫ﻗﻄﺎع‬
‫ﻣﻨﻄﻘﺔ‬ ‫ﻓﻲ‬ ً‫ﻧﻤﻮا‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫أﺳﺮع‬ ‫أﺣﺪ‬ ‫ﻫﻮ‬ ‫اﻟﺘﺠﺰﺋﺔ‬ ‫ﻗﻄﺎع‬
‫ﻛﻤﺎ‬ 0 ‫اﻟﻤﺎﺿﻴﺔ‬ ‫اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﺴﻨﻮات‬ ‫ﺧﻼل‬ ، ‫ﻂ‬ ‫اﻷوﺳ‬ ‫اﻟﺸﺮق‬
‫اﻟﺨﻠﻴﺠﻲ‬ ‫اﻟﺘﻌﺎون‬ ‫ﻣﺠﻠﺲ‬ ‫دول‬ ‫ﻲ‬ ‫ﻓ‬ ‫ﻗﻄﺎع‬ ‫أﻛﺒﺮ‬ ‫ﺛﺎﻧﻲ‬ ‫أﻧﻪ‬
‫اﻟﺘﻨﻮﻳﻊ‬ ‫ﻰ‬ ‫ﻋﻠ‬ ‫ﺠﻌﺔ‬ ‫اﻟﻤﺸ‬ ‫ﺎﺋﻞ‬ ‫اﻟﻮﺳ‬ ‫ﺮ‬ ‫أﻛﺜ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﺪ‬ ‫وﻳﻌ‬
.‫اﻟﻤﻨﻄﻘﺔ‬ ‫ﻓﻲ‬ ‫اﻹﻗﺘﺼﺎدﻳﺔ‬ ‫واﻟﺘﻨﻤﻴﺔ‬
The retail sector is one of the fastest growing sectors
in the Middle East during the past few years, and is
the second largest sector in the Gulf Cooperation
Council (GCC). It is one of the most encouraging
means to diversification and economic development
in the region.
06
‫اﻟﺰراﻋﺔ‬ ‫ﻗﻄﺎع‬
‫ﺑﺎﻟﻤﻮاد‬ ‫اﻹﻧﺴﺎن‬ ‫ﻳﻤﺪ‬ ‫اﻟﺬي‬ ‫اﻷﺳﺎﺳﻲ‬ ‫اﻟﻌﻨﺼﺮ‬ ‫اﻟﺰراﻋﺔ‬ ‫ﺗﻌﺘﺒﺮ‬
‫واﻟﺤﻴﻮاﻧﻴﺔ‬ ‫اﻟﻨﺒﺎﺗﻴﺔ‬ ‫ﻞ‬ ‫اﻟﻤﺤﺎﺻﻴ‬ ‫إﻧﺘﺎج‬ ‫وﺗﻮﻓﻴﺮ‬ ، ‫ﺔ‬ ‫اﻟﻐﺬاﺋﻴ‬
‫اﻟﻰ‬ ‫ﻮل‬ ‫اﻟﻮﺻ‬ ‫ﻳﻌﺪ‬ ‫ﺎ‬ ‫ﻛﻤ‬ 0‫ﺎن‬ ‫اﻹﻧﺴ‬ ‫ﺎ‬ ‫ﻣﻨﻬ‬ ‫ﺘﻔﻴﺪ‬ ‫ﻳﺴ‬ ‫ﻲ‬ ‫اﻟﺘ‬
‫ﻴﺔ‬ ‫اﻷﺳﺎﺳ‬ ‫اﻟﻐﺬاﺋﻴﺔ‬ ‫ﻮاد‬ ‫اﻟﻤ‬ ‫ﺑﻌﺾ‬ ‫ﻲ‬ ‫ﻓ‬ ‫اﻟﺬاﺗﻲ‬ ‫ﺎء‬ ‫اﻹﻛﺘﻔ‬
ً‫ﺟﻮﻫﺮﻳﺎ‬ ً‫ﺮا‬ ‫أﻣ‬ ‫اﻟﺤﻴﻮاﻧﻴﺔ‬ ‫ﺮوة‬ ‫اﻟﺜ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﺔ‬ ‫ﻣﻌﻴﻨ‬ ‫ﺎرات‬ ‫واﺧﺘﻴ‬
.ً‫ﺣﻴﻮﻳﺎ‬ ً‫وإﺳﺘﺜﻤﺎرا‬
Agriculture is the key element which supplies
human food, and the provider of plant crops and
animal that benefit the human. As reaching
self-sufficiency in some basic food items and
certain choices of livestock is essential and vital
investment.
THE RETAIL SECTOR
THE AGRICULTURE SECTOR
05

13. 07
‫واﻹﺗﺼﺎﻻت‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻗﻄﺎع‬
Information Technology and communications has become one of the primary
pillars of general development, and a benchmark or a reflection of a nation’s
level of advancement. What’s also worth taking into consideration, is the
massive role that the Information Technology played in the latest global quan-
tum leap on both development and technology levels, affecting every aspect
of life.
Today, this sector is considered one of the most progressive, rapidly growing
and most innovative business sectors.
THE INFORMATION TECHNOLOGY & COMMUNICATIONS SECTOR
‫ﻣﺠﺎﻻﺗﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻣﺤﺎور‬ ‫ﻣﻦ‬ ً‫رﺋﻴﺴﻴﺎ‬ ً‫ﻣﺤﻮرا‬ ‫أﺻﺒﺤﺖ‬ ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫وﺗﻘﻨﻴﺔ‬ ‫اﻻﺗﺼﺎﻻت‬
‫اﻻﺗﺼﺎﻻت‬ ‫ﺳﺎﻫﻤﺖ‬ ‫وﻟﻘﺪ‬ . ‫وﺗﻘﺪﻣﻬﺎ‬ ‫اﻷﻣﻢ‬ ‫ﺗﻄﻮر‬ ‫ﻗﻴﺎس‬ ‫ﻓﻲ‬ ‫أﺳﺎﺳﻴﺔ‬ ‫ورﻛﻴﺰة‬ ، ‫اﻟﻤﺨﺘﻠﻔﺔ‬
‫ﺗﻘﻨﻴﺔ‬ ‫ﺛﻮرة‬ ‫وإﺣﺪاث‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﻛﺒﻴﺮة‬ ‫ﻧﻮﻋﻴﺔ‬ ‫ﻧﻘﻠﺔ‬ ‫ﻋﻤﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺤﺪﻳﺜﺔ‬ ‫اﻟﺘﻘﻨﻴﺔ‬
ً‫وﻧﻤﻮا‬ ً‫ﺗﺠﺪدا‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫أﻛﺜﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻫﺬا‬ ‫أﺻﺒﺢ‬ ‫ﺣﺘﻰ‬ ‫اﻟﺤﻴﺎة‬ ‫ﺟﻮاﻧﺐ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻧﻌﻜﺴﺖ‬
.‫اﻟﺒﺸﺮﻳﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫اﻷﻋﻠﻰ‬ ‫اﻟﻄﻔﺮات‬ ‫اﺳﺘﺜﻤﺎراﺗﻪ‬ ‫وﺣﻘﻘﺖ‬ ً‫واﺑﺘﻜﺎرا‬
2223
08
‫اﻟﺼﻨﺎﻋﺔ‬ ‫ﻗﻄﺎع‬
‫ﻓﻲ‬ ‫ﻳﺴﺎﻫﻢ‬ ‫ﻗﻄﺎع‬ ‫وﻛﻞ‬ ، ‫اﻷﺧﺮى‬ ‫اﻻﻗﺘﺼﺎدﻳﺔ‬ ‫اﻷﻧﺸﻄﺔ‬ ‫ﻟﻜﺎﻓﺔ‬ ‫اﻟﻘﺎﺋﺪ‬ ‫اﻟﺼﻨﺎﻋﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻳﻌﺘﺒﺮ‬
‫اﻟﺴﻠﻊ‬ ‫اﺳﺘﻴﺮاد‬ ‫ﺑﺪاﻳﺔ‬ ‫ﻣﻦ‬ 0 ‫اﻟﺼﻨﺎﻋﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﺗﻄﻮر‬ ‫ﻣﻦ‬ ‫ﻳﺤﺼﻞ‬ ‫ﻟﻤﺎ‬ ‫ﺣﺘﻤﻴﺔ‬ ‫ﻛﻨﺘﻴﺠﺔ‬ ‫اﻟﺘﻄﻮر‬
‫اﻟﻤﻨﺘﺠﺔ‬ ‫ﻟﻠﺴﻠﻊ‬ ‫اﻟﺘﺼﺪﻳﺮ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫إﻟﻰ‬ ‫وﻗﻴﺎﻣﻬﺎ‬ ‫اﻟﺼﻨﺎﻋﺔ‬ ‫ﻧﺸﻮء‬ ‫وﻣﺘﻄﻠﺒﺎت‬ ‫اﻹﻧﺘﺎﺟﻴﺔ‬
‫اﻟﺒﺪﻳﻬﻲ‬ ‫ﻣﻦ‬ ‫ﻓﺈﻧﻪ‬ ‫ﻧﻤﻮه‬ ‫وﺗﺴﺎرع‬ ‫ارﺗﻔﻊ‬ ‫ﻣﺎ‬ ‫إذا‬ ‫اﻟﺼﻨﺎﻋﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻓﺈن‬ ‫وﻋﻠﻴﻪ‬ ، ‫اﻷﺧﺮى‬ ‫واﻷﻧﺸﻄﺔ‬
‫ﻳﻤﻜﻦ‬ ‫اﻟﺼﻨﺎﻋﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻓﺈن‬ ‫ذﻟﻚ‬ ‫إﻟﻰ‬ ‫إﺿﺎﻓﺔ‬ ، ‫واﻻزدﻫﺎر‬ ‫اﻟﺘﻄﻮر‬ ‫ﻧﺤﻮ‬ ‫اﻷﺧﺮى‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻳﻘﻮد‬ ‫أن‬
‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻣﻮﺿﻮﻋﻴﺔ‬ ‫ﻣﺘﻐﻴﺮات‬ ‫إﻟﻰ‬ ‫ﻳﺨﻀﻊ‬ ‫ﻷﻧﻪ‬ ‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫آﻓﺎﻗﻪ‬ ‫ﺗﺤﺪﻳﺪ‬
.ً‫ﻏﺎﻟﺒﺎ‬ ‫ﻣﺤﺴﻮﺑﺔ‬ ‫ﺑﺨﻄﻂ‬ ‫ﻳﺴﻴﺮ‬ ‫ﻷﻧﻪ‬ ‫اﻷﺧﺮى‬ ‫اﻻﻗﺘﺼﺎدﻳﺔ‬
The industrial sector is the leader of all other economic activities, and each
sector contributes to development as an inevitable result of what is happening
in the development of the industrial sector, from the beginning of the import of
capital goods and the requirements of the foundation of the industry and its
rising to the export of goods process produced and other activities. Therefore
the industrial sector if it rose and the acceleration of its growth, it is obvious that
it will lead other sectors towards development and prosperity, as well as, the
industrial sector can identify future prospects because it is subject to most of the
other economic sectors objective variables and calculated plans usually.
THE INDUSTRIAL SECTOR

14. 25
‫واﻟﺘﺪرﻳﺐ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﻗﻄﺎع‬
‫ﻟﻼﺳﺘﺜﻤﺎر‬ ‫اﻟﻬﺎم‬ ‫ﻟﻠﺪور‬ ً‫ﻧﻈﺮا‬ ‫ﺟﻴﺪ‬ ‫ﻣﺆﺷﺮ‬ ‫وﻫﺬا‬ ، ‫اﻻﺳﺘﺜﻤﺎر‬ ‫ﻣﺠﺎﻻت‬ ‫أﻫﻢ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫ﻳﻌﺘﺒﺮ‬
ّ‫ﺑﺪ‬ ‫ﻻ‬ ‫اﻟﺤﻘﻴﻘﻴﺔ‬ ‫اﻻﻗﺘﺼﺎدﻳﺔ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫وﻟﺘﺤﻘﻴﻖ‬ ، ‫اﻟﻤﺴﺘﺪاﻣﺔ‬ ‫اﻻﻗﺘﺼﺎدﻳﺔ‬ ‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺸﺮي‬
‫اﻟﺒﺸﺮي‬ ‫اﻟﻤﺎل‬ ‫رأس‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﻲ‬ ‫ﺗﺘﻤﺜﻞ‬ ‫واﻟﺘﻲ‬ ‫اﻻﻗﺘﺼﺎد‬ ‫ﻓﻲ‬ ‫اﻟﻜﺎﻣﻨﺔ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺮﻛﻴﺰ‬ ‫ﻣﻦ‬
‫اﺳﺘﺜﻤﺎر‬ ‫ﺑﺄﻧﻪ‬ ‫اﻟﺘﻌﻠﻴﻢ‬ ‫إﻟﻰ‬ ‫ﺗﻨﻈﺮ‬ ‫واﻟﺘﻲ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫ﻓﻲ‬ ‫اﻟﺨﻼﻗﺔ‬ ‫واﻟﻤﻔﺎﻫﻴﻢ‬ ‫اﻟﻘﻴﻢ‬ ‫دور‬ ‫وﺗﻌﺰﻳﺰ‬
.‫اﻟﺤﻀﺎرات‬ ‫ﻋﻠﻴﻪ‬ ‫ﺗﺒﻨﻰ‬
Education & Training is one of the most important areas of investment, and this
is a good sign in view of the important role of human investment in sustainable
economic development. To achieve real economic development, one must focus
on the underlying factors in the economy, which is in human capital development
and strengthen the role of values and creative concepts in society, which views Educa-
tion as investment civilisations embrace it.
THE EDUCATION & TRAINING SECTOR
10 09
‫اﻟﻌﻘﺎري‬ ‫اﻟﺘﻄﻮﻳﺮ‬ ‫ﻗﻄﺎع‬
‫وﻳﺪﻋﻢ‬ ، ‫ﻟﻼﺳﺘﺜﻤﺎرات‬ ‫واﻟﺠﺎذﺑﺔ‬ ‫اﻻﺳﺘﺜﻤﺎرﻳﺔ‬ ‫اﻷﻧﺸﻄﺔ‬ ‫ﺿﻤﻦ‬ ‫اﻟﻌﻘﺎري‬ ‫اﻟﺘﻄﻮﻳﺮ‬ ‫ﻗﻄﺎع‬ ‫ﻳﻨﺪرج‬
‫ﻟﺬوي‬ ‫اﻟﻤﺴﺎﻛﻦ‬ ‫ﺑﺎﻟﺬﻛﺮ‬ ‫وﻧﺨﺺ‬ 0 ‫اﻟﻌﻘﺎرﻳﺔ‬ ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻓﻲ‬ ‫ﻧﻘﺺ‬ ‫ﻣﻦ‬ ‫ﻧﻮاﺟﻬﻪ‬ ‫ﻣﺎ‬ ‫اﻷﻣﺮ‬ ‫ﻫﺬا‬
‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ً‫ازدﻫﺎرا‬ ‫اﻟﻌﺎﻟﻢ‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻨﺎﻃﻖ‬ ‫ﺗﺸﻬﺪ‬ ‫ﻓﻴﻤﺎ‬ ، ‫واﻟﻤﺘﻮﺳﻂ‬ ‫اﻟﻤﻨﺨﻔﺾ‬ ‫اﻟﺪﺧﻠﻴﻦ‬
.‫اﻟﻌﺮض‬ ‫ﻳﻔﻮق‬ ‫ﻣﺎزال‬ ‫اﻟﻄﻠﺐ‬ ‫إﺟﻤﺎﻟﻲ‬ ‫ﻓﺈن‬ ،‫اﻟﻤﺴﺎﻛﻦ‬
This sector is considered as an investment, as well as an investment attraction
due to the high demand and relatively low production, especially for the middle
and low budget accommodation solutions.
THE REAL ESTATE DEVELOPMENT SECTOR
24

15. 1112
‫ﻣﻌﺪل‬ ‫وارﺗﻔﺎع‬ ، ‫اﻟﺪﺧﻞ‬ ‫ﻣﺴﺘﻮﻳﺎت‬ ‫وارﺗﻔﺎع‬ ، ‫اﻟﺴﺮﻳﻌﺔ‬ ‫اﻟﺴﻜﺎﻧﻴﺔ‬ ‫اﻟﺰﻳﺎدة‬ ‫إن‬
‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺘﺰاﻳﺪ‬ ‫واﻟﻄﻠﺐ‬ ، ‫اﻟﺤﻴﺎة‬ ‫ﺑﻨﻤﻂ‬ ‫اﻟﻤﺮﺗﺒﻄﺔ‬ ‫اﻷﻣﺮاض‬
‫ﻣﺤﺮﻛﺎت‬ ‫أﻫﻢ‬ ، ‫اﻹﻟﺰاﻣﻲ‬ ‫اﻟﺼﺤﻲ‬ ‫اﻟﺘﺄﻣﻴﻦ‬ ‫وﺳﻴﺎﺳﺎت‬ ، ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﺔ‬ ‫اﻟﺼﺤﻴﺔ‬
.‫ﻟﻠﻘﻄﺎع‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻨﻤﻮ‬
The rapid population growth and rising incomes, and rising
lifestyle-related diseases rate, and the increasing demand for high
quality health care services, and policies of mandatory health insur-
ance, are the most important key engines of growth for the sector.
‫واﻟﺴﻴﺎﺣﺔ‬ ‫اﻟﻔﻨﺎدق‬ ‫ﻗﻄﺎع‬
‫اﻟﻌﺎﻟﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺣﺔ‬ ‫ﻣﻨﻈﻤﺔ‬ ‫إﺣﺼﺎﺋﻴﺎت‬ ‫ﺗﺸﻴﺮ‬ ‫إذ‬ ، ً‫ﻣﻄﺮدا‬ ً‫ﻧﻤﻮا‬ ‫اﻟﻌﺎﻟﻤﻴﺔ‬ ‫اﻟﺴﻴﺎﺣﺔ‬ ‫ﺗﺴﺠﻞ‬
‫اﻟﻌﻘﻮد‬ ‫ﻣﺪى‬ ‫ﻋﻠﻰ‬ ‫ﺿﺨﻤﺔ‬ ‫ﻗﻔﺰات‬ ‫ﺳﺠﻠﺖ‬ ‫اﻟﺪوﻟﻴﻴﻦ‬ ‫اﻟﺴﻴﺎح‬ ‫أﻋﺪاد‬ ‫أن‬ ‫اﻟﻤﺘﺤﺪة‬ ‫ﻟﻸﻣﻢ‬ ‫اﻟﺘﺎﺑﻌﺔ‬
، ‫٠٨٩١م‬ ‫ﻋﺎم‬ ‫ﻓﻲ‬ ً‫ﻣﻠﻴﻮﻧﺎ‬ ٢٧٨ ‫إﻟﻰ‬ ‫٠٥٩١م‬ ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫ﺳﺎﺋﺢ‬ ‫ﻣﻠﻴﻮن‬ ٢٥ ‫ﻣﻦ‬ ‫ﻗﻔﺰت‬ ‫ﻓﻘﺪ‬ ، ‫اﻟﻤﺎﺿﻴﺔ‬
.‫٣١٠٢م‬ ‫ﻋﺎم‬ ‫ﻓﻲ‬ ‫ﺳﺎﺋﺢ‬ ‫ﻣﻠﻴﻮن‬ ١٠٨٧ ‫إﻟﻰ‬ ً‫وﺻﻮﻻ‬ ، ‫٥٩٩١م‬ ‫ﻋﺎم‬ ‫ﻓﻲ‬ ً‫ﻣﻠﻴﻮﻧﺎ‬ ٥٢٨ ‫إﻟﻰ‬ ‫وﺗﻀﺎﻋﻔﺖ‬
The World Tourism recorded a steady growth, with the World Tourism Organisation
of the United Nations statistics indicate that the number of international tourist
arrivals recorded a huge leaps over the past decades, it has jumped from 25
million tourists in 1950 to 278 million in 1980, and doubled to 528 million in 1995
, reaching to 1087 million tourists in 2013.
THE HOTELS & TOURISM SECTOR
2627
‫اﻟﺼﺤﺔ‬ ‫ﻗﻄﺎع‬
THE HEALTH SECTOR

16. 13
‫ﻲ‬ ‫اﻟﻤﺎﻟ‬ ‫ﺎر‬ ‫اﻻﺳﺘﺜﻤ‬ ‫ﺎع‬ ‫ﻗﻄ‬
‫وﻫﻲ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﺛﻼﺛﺔ‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻓﺈﻧﻨﺎ‬ ‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻋﻦ‬ ‫ﻧﺘﺤﺪث‬ ‫ﻋﻨﺪﻣﺎ‬
ً‫وأﺧﻴﺮا‬ ، ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﻤﺆﺳﺴﺎت‬ ‫ﺛﻢ‬ ، (‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻷﺻﻮل‬ ‫)أو‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻷدوات‬
‫أن‬ ‫وﻳﺘﻀﺢ‬ ، ‫اﻟﻤﺆﺳﺴﺎت‬ ‫وﺗﻠﻚ‬ ‫اﻷدوات‬ ‫ﻫﺬه‬ ‫ﺗﺤﻜﻢ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻨﻈﻢ‬ ‫اﻟﻘﻮاﻋﺪ‬
،‫اﻟﻤﺎﻟﻴﺔ‬ ‫»اﻷﺻﻮل‬ ‫ﻣﻔﻬﻮم‬ ‫ﺣﻮل‬ ‫ﺟﻮﻫﺮه‬ ‫ﻓﻲ‬ ‫ﻳﺪور‬ ‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻘﻄﺎع‬ ‫ﻣﻔﻬﻮم‬
‫وﻳﻘﻮم‬ ، ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻷدوات‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﻳﻄﻠﻖ‬ ً‫ﻣﺘﻌﺪدة‬ ً‫أﺷﻜﺎﻻ‬ ‫ﺗﺄﺧﺬ‬ ‫واﻟﺘﻲ‬
‫اﻟﺘﺄﻣﻴﻦ‬ ‫وﺷﺮﻛﺎت‬ ‫اﻟﺒﻨﻮك‬ ‫ﻣﺜﻞ‬ ‫اﻟﻤﺆﺳﺴﺎت‬ ‫ﻣﻦ‬ ‫ﻋﺪد‬ ‫ﻓﻴﻬﺎ‬ ‫ﺑﺎﻟﺘﻌﺎﻣﻞ‬
، ‫اﻟﻤﺎﻟﻴﺔ‬ ‫اﻟﺨﺪﻣﺎت‬ ‫وﺷﺮﻛﺎت‬ ‫اﻻﺳﺘﺜﻤﺎر‬ ‫وﺻﻨﺎدﻳﻖ‬ ‫واﻟﺴﻤﺎﺳﺮة‬ ‫واﻟﺒﻮرﺻﺔ‬
.‫اﻹﺋﺘﻤﺎﻧﻴﺔ‬ ‫اﻟﺠﺪارة‬ ‫ﺗﻘﻴﻴﻢ‬ ‫أو‬ ‫اﻟﻤﺤﺎﺳﺒﺔ‬ ‫ﻣﺜﻞ‬
When we talk about the financial sector, we are talking about
three elements of a financial instrument (or assets), then the
financial institutions and, finally, rules and regulations that
govern these tools and these institutions, and it is clear that
the concept of the financial sector is going on, in essence, on
the concept of «financial assets», which takes multiple forms
called financial instruments, and dealing with a number of
institutions such as banks, insurance companies, stock
brokers, investment funds and financial services companies,
such as accounting or assessment of creditworthiness.
THE FINANCIAL INVESTMENT SECTOR
‫ﺎء‬ ‫ﻨ‬ ‫واﻟﺒ‬ ‫ﺪ‬ ‫اﻟﺘﺸﻴﻴ‬ ‫ﺎع‬ ‫ﻄ‬ ‫ﻗ‬
‫ﻳﻘﺪم‬ ‫وﻋﺎدة‬ ،‫اﻻﻗﺘﺼﺎدﻳﺔ‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﻟﺒﺎﻗﻲ‬ ‫ﺧﺪﻣﻴﺔ‬ ‫ﺻﻨﺎﻋﺔ‬ ‫واﻟﺒﻨﺎء‬ ‫اﻟﺘﺸﻴﻴﺪ‬ ‫ﻗﻄﺎع‬ ‫إن‬
‫ﻣﻦ‬ ‫اﻟﻤﻨﺘﺠﺎت‬ ‫ﻫﺬه‬ ‫وﺗﺨﺘﻠﻒ‬ ، ‫ﻣﺤﺪدة‬ ‫وأﻫﺪاف‬ ‫ﻣﻌﻴﻦ‬ ‫ﻃﻠﺐ‬ ‫ﺣﺴﺐ‬ ‫ﻣﻨﺘﺠﺎﺗﻪ‬
‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫درﺟﺎت‬ ‫أﻋﻠﻰ‬ ‫ﻓﻴﻬﺎ‬ ‫ﺗﺴﺘﺨﺪم‬ ‫ﻣﻌﻘﺪة‬ ‫ﻣﺸﺎرﻳﻊ‬ ‫إﻟﻰ‬ ً‫ﺟﺪا‬ ‫ﺑﺴﻴﻄﺔ‬ ‫ﻣﺸﺎرﻳﻊ‬
‫اﻟﻨﻤﻮ‬ ‫ﺑﻴﻦ‬ ‫وإﻳﺠﺎﺑﻴﺔ‬ ‫ﻃﺮدﻳﺔ‬ ‫ﻋﻼﻗﺔ‬ ‫ﻓﻬﻨﺎك‬ ‫اﻻﻗﺘﺼﺎدي‬ ‫ﻟﻠﻨﻤﻮ‬ ‫ﻣﻨﻈﻢ‬ ‫وﻫﻮ‬ ، ‫واﻟﻤﻌﺮﻓﺔ‬
‫ﻟﻪ‬ ‫ﻳﻜﻮن‬ ‫واﻟﺬي‬ ‫اﻟﻤﺸﺮوع‬ ‫ﻣﺒﺪأ‬ ‫وﻳﻌﺘﻤﺪ‬ ، ‫واﻟﺒﻨﺎء‬ ‫اﻟﺘﺸﻴﻴﺪ‬ ‫ﻗﻄﺎع‬ ‫وﻧﻤﻮ‬ ‫اﻻﻗﺘﺼﺎدي‬
‫ﻟﻬﺪف‬ ‫ﻳﺒﻨﻰ‬ ‫ﻋﺎدة‬ ‫ﻷﻧﻪ‬ ‫اﺳﺘﺨﺪاﻣﻪ‬ ‫وإﻋﺎدة‬ ‫ﻧﻘﻠﻪ‬ ‫اﻟﻤﻤﻜﻦ‬ ‫ﻏﻴﺮ‬ ‫ﻣﻦ‬ ‫ﺣﻴﺚ‬ ‫ﻃﻮﻳﻞ‬ ‫ﻋﻤﺮ‬
‫اﻟﺠﺪوى‬ ‫دراﺳﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻔﻜﺮة‬ ‫ﻣﻦ‬ ‫ﻣﺮاﺣﻞ‬ ‫ﺑﻌﺪة‬ ‫اﻟﺘﺸﻴﻴﺪ‬ ‫ﻣﺸﺮوع‬ ‫وﻳﻤﺮ‬ ، ‫ﻣﺤﺪد‬
‫واﻟﺼﻴﺎﻧﺔ‬ ‫اﻟﺘﺸﻐﻴﻞ‬ ‫ﺛﻢ‬ ‫وﻣﻦ‬ ‫ﻓﺎﻟﺘﺸﻴﻴﺪ‬ ‫ﻓﺎﻟﺘﻌﺎﻗﺪ‬ ‫ﻓﺎﻟﺘﻔﺼﻴﻠﻲ‬ ‫اﻷوﻟﻲ‬ ‫ﻓﺎﻟﺘﺼﻤﻴﻢ‬
‫ﻣﻦ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺸﺎرﻛﻮن‬ ‫ﻳﺨﺘﻠﻒ‬ ‫ﺣﻴﺚ‬ ، ‫اﻹزاﻟﺔ‬ ‫أو‬ ‫اﻹﺳﺘﺒﺪال‬ ‫اﻟﻨﻬﺎﻳﺔ‬ ‫وﻓﻲ‬
.‫وأﻫﺪاﻓﻬﻢ‬ ‫دورﻫﻢ‬ ‫ﺣﺴﺐ‬ ‫اﻟﻤﺮاﺣﻞ‬
The construction and building sector is a service industry for the rest of the
economic sectors and usually offers its products by certain request and
specific objectives, and these products varied from very simple projects to
complex projects using the highest levels of technology and knowledge,
yet this sector is a regulator of the economic growth, there is a direct and
positive correlation between economic growth and the growth of the
construction sector, any project principle depend on, which have a long life
span in terms of non-possible transfer and re-use it because it is usually
built for a specific purpose, passing construction in several phases of the
project from the idea to the feasibility study and preliminary design and
detailed and then contracting and construction and then operation and
maintenance and eventually replacement or removal, where participants
differs in each stage according to their role and their goals.
THE CONSTRUCTION & BUILDING SECTOR
14
29 28

17. HUMAN RESOURCES ‫ﺔ‬ ‫اﻟﺒﺸﺮﻳ‬ ‫ﻮارد‬ ‫اﻟﻤ‬
3031
The most important axis in AMAD group strategy represents the humanitarian component, which is
given priority over everything else, since by the human element businesses had built and by his efforts
all successes are achieved, as well as attracting those distinctive competencies and seeking their devel-
opments and keeping them through:
1. Respect the humanity of our human competencies and their beliefs.
2. Listen to all and understand their needs.
3. Linking objectives with the supreme vision for the group.
4. Continuous improvement of the services provided by the group.
5. Teaching everyone of their development opportunities and to develop clear plans to reach them.
6. Everyone partners in revenues through bonuses and benefits.
7. Create a comfortable and balanced work environment for its employees.
8. Commitment to the policies of reservation of rights and duties.
9. Programs and activities for a distinctive work environment for all employees.
‫وﺑﻪ‬ ‫ﺷﻲء‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻘﺪم‬ ‫ﻓﻬﻮ‬ ‫اﻹﻧﺴﺎﻧﻲ‬ ‫اﻟﻌﻨﺼﺮ‬ ‫ﻳﻤﺜﻞ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻓﻲ‬ ‫ﻣﺤﻮر‬ ‫أﻫﻢ‬ ‫إن‬
‫واﻟﻤﺤﺎﻓﻈﺔ‬ ‫وﺗﻄﻮﻳﺮﻫﺎ‬ ‫اﻟﻤﻤﻴﺰة‬ ‫اﻟﻜﻔﺎءات‬ ‫واﺳﺘﻘﻄﺎب‬ ، ‫اﻟﻨﺠﺎﺣﺎت‬ ‫ﺗﺤﻘﻖ‬ ‫ﻋﺎﺗﻘﻪ‬ ‫وﻋﻠﻰ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﺗﺒﻨﻰ‬
:‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻬﺎ‬
. ‫ﻣﻌﺘﻘﺪاﺗﻬﺎ‬ ‫واﺣﺘﺮام‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫ﻃﺎﻗﺎﺗﻨﺎ‬ ‫إﻧﺴﺎﻧﻴﺔ‬ ‫اﺣﺘﺮام‬ .1
. ‫اﻻﺣﺘﻴﺎﺟﺎت‬ ‫وﺗﻔﻬﻢ‬ ‫ﻟﻠﺠﻤﻴﻊ‬ ‫اﻹﻧﺼﺎت‬ .2
. ‫ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫ﺑﺎﻟﺮؤﻳﺔ‬ ‫اﻷﻫﺪاف‬ ‫رﺑﻂ‬ .3
. ‫اﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﺗﻘﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺨﺪﻣﺎت‬ ‫اﻟﻤﺴﺘﻤﺮ‬ ‫اﻟﺘﺤﺴﻴﻦ‬ .4
.‫إﻟﻴﻬﺎ‬ ‫ﻟﻠﻮﺻﻮل‬ ‫واﺿﺤﺔ‬ ‫ﺧﻄﻂ‬ ‫ووﺿﻊ‬ ‫ﺗﻄﻮرﻫﻢ‬ ‫ﺑﻔﺮص‬ ‫اﻟﺠﻤﻴﻊ‬ ‫ﻣﻌﺮﻓﺔ‬ .5
.‫واﻟﻤﺰاﻳﺎ‬ ‫اﻟﻤﻜﺎﻓﺂت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻌﻮاﺋﺪ‬ ‫ﻓﻲ‬ ‫ﺷﺮﻛﺎء‬ ‫اﻟﺠﻤﻴﻊ‬ .6
.‫ﻟﻤﻮﻇﻔﻴﻬﺎ‬ ‫وﻣﺘﻮازﻧﺔ‬ ‫ﻣﺮﻳﺤﺔ‬ ‫ﻋﻤﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﺧﻠﻖ‬ .7
. ‫واﻟﻮاﺟﺒﺎت‬ ‫اﻟﺤﻘﻮق‬ ‫ﺗﺤﻔﻆ‬ ‫ﺑﺴﻴﺎﺳﺎت‬ ‫اﻻﻟﺘﺰام‬ .8
.‫ﻣﻨﺴﻮﺑﻴﻬﺎ‬ ‫ﻟﺠﻤﻴﻊ‬ ‫ﻣﻤﻴﺰة‬ ‫ﻋﻤﻞ‬ ‫ﻟﺒﻴﺌﺔ‬ ‫واﻟﻔﻌﺎﻟﻴﺎت‬ ‫اﻟﺒﺮاﻣﺞ‬ .9

18. AMAD Holding Group pursues continuous training and
development policy for its human competencies,
enabling it to submit a featured & outstanding giving,
renewed and continuous with creativity and excellence.
‫ﺪرﻳﺐ‬ ‫ﺘ‬ ‫اﻟ‬TRAINING
‫ﻣﺴﺘﻤﺮ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻓﻲ‬ ‫اﻹﻧﺴﺎن‬ ‫إن‬
The human in continuous
learning
Science around us in
a permanent renewal
‫داﺋﻢ‬ ‫ﺗﺠﺪد‬ ‫ﻓﻲ‬ ‫ﺣﻮﻟﻨﺎ‬ ‫ﻣﻦ‬ ‫واﻟﻌﻠﻮم‬
and skills needed to refine
‫ﻟﺼﻘﻞ‬ ‫ﺑﺤﺎﺟﺔ‬ ‫واﻟﻤﻬﺎرات‬
‫واﻟﺘﻄﻮﻳﺮ‬ ‫ﺐ‬ ‫اﻟﺘﺪرﻳ‬ ‫ﺔ‬ ‫ﺳﻴﺎﺳ‬ ‫ﺔ‬ ‫اﻟﻘﺎﺑﻀ‬ ‫ﺪ‬ ‫أﻣ‬ ‫ﺔ‬ ‫ﻣﺠﻤﻮﻋ‬ ‫ﺞ‬ ‫ﺗﻨﺘﻬ‬
‫ﻧﺎﻓﻊ‬ ‫ﻋﻄﺎء‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻣﻦ‬ ‫ﻳﻤﻜﻨﻬﺎ‬ ‫ﻣﻤﺎ‬ ‫اﻟﺒﺸﺮﻳﺔ‬ ‫ﻟﻜﻔﺎءاﺗﻬﺎ‬ ‫اﻟﻤﺴﺘﻤﺮ‬
.‫وﺗﻤﻴﺰ‬ ‫إﺑﺪاع‬ ‫ﺑﻜﻞ‬ ‫وﻣﺴﺘﻤﺮ‬ ‫ﻣﺘﺠﺪد‬
3233

19. Dealing with recruitment in a very high level of precision and
supervision, founded by the top management for its effective
role on the group great performance, and as we are keen to
attract competent and distinctive competencies.
RECRUITMENT
‫ﻻﻧﻌﻜﺎﺳﺎﺗﻪ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻹدارة‬ ‫أﺳﺴﻪ‬ ‫وﺗﻀﻊ‬ ‫ﻋﻠﻴﻪ‬ ‫ﺗﺸﺮف‬ ‫اﻟﺪﻗﺔ‬ ‫ﻣﻦ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺑﺪرﺟﺔ‬ ‫اﻟﺘﻮﻇﻴﻒ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻌﺎﻣﻞ‬
.‫واﻟﻤﻤﻴﺰة‬ ‫اﻟﻤﺨﺘﺼﺔ‬ ‫اﻟﻜﻔﺎءات‬ ‫اﺳﺘﻘﻄﺎب‬ ‫ﻋﻠﻰ‬ ‫ﻧﺤﺮص‬ ‫وﻛﻤﺎ‬ ، ‫اﻟﻤﺠﻤﻮﻋﺔ‬ ‫أداء‬ ‫ﻋﻠﻰ‬ ‫اﻟﻜﺒﻴﺮة‬
‫اﻟﺘﻮﻇﻴﻒ‬
3435

20. ‫ﺎ‬ ‫ﺧﺪﻣﺎﺗﻨ‬
OUR SERVICES
3637
PROSPERITY VISION

21. Investment opportunities within AMAD Group
‫ﺪ‬ ‫أﻣ‬ ‫ﺔ‬ ‫ﻣﺠﻤﻮﻋ‬ ‫ﺿﻤﻦ‬ ‫اﻹﺳﺘﺜﻤﺎر‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
01
www.amad-holding.com
Investing in existing establishments by AMAD Group.
‫اﻷﺧﺮى‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻓﻲ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫إﺳﺘﺜﻤﺎر‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
02
www.amad-holding.com
3839

22. You have a business idea, and you are looking for a feasibility study.
‫ﺟﺪوى‬ ‫دراﺳﺔ‬ ‫ﻋﻦ‬ ‫وﺗﺒﺤﺚ‬ ‫ﻣﺸﺮوع‬ ‫ﻓﻜﺮة‬ ‫ﻟﺪﻳﻚ‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
03
www.amad-holding.com
You have a business idea, and you want AMAD Group to establish it for you.
‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻳﺆﺳﺲ‬ ‫أن‬ ‫ﻓﻲ‬ ‫وﺗﺮﻏﺐ‬ ‫ﻣﺸﺮوع‬ ‫ﻓﻜﺮة‬ ‫ﻟﺪﻳﻚ‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
04
www.amad-holding.com
4041

23. You have an existing business, and you want AMAD Group to manage it.
‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻳﺪار‬ ‫أن‬ ‫ﻓﻲ‬ ‫وﺗﺮﻏﺐ‬ ‫ﻗﺎﺋﻢ‬ ‫ﻣﺸﺮوع‬ ‫ﻟﺪﻳﻚ‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
05
www.amad-holding.com
You have an existing business and you are looking for a consultation
for development.
‫ﻟﺘﻄﻮﻳﺮه‬ ‫إﺳﺘﺸﺎري‬ ‫دﻋﻢ‬ ‫ﻓﻲ‬ ‫وﺗﺮﻏﺐ‬ ‫ﻗﺎﺋﻢ‬ ‫ﻣﺸﺮوع‬ ‫ﻟﺪﻳﻚ‬
‫ﻣﻮﻗﻌﻨﺎ‬ ‫زﻳﺎرة‬ ‫ﻳﺮﺟﻰ‬ ‫ﺑﺎﻟﺨﺪﻣﺔ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻨﻤﻮذج‬ ‫ﻋﻠﻰ‬ ‫ﻟﻺﻃﻼع‬
06
www.amad-holding.com
4243

24. 45 44

25. ‫ﺎ‬ ‫ﺎﺗﻨ‬ ‫ﺮﻛ‬ ‫ﺷ‬OUR COMPANIES
4647
MADAR

26. ‫دروم‬
‫أﺣﺪ‬ ‫وﺗﻌﺪ‬ ‫واﻷﻓﺮاد‬ ‫ﻟﻠﻤﺆﺳﺴﺎت‬ ‫ﺧﺪﻣﺎﺗﻬﺎ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻓﻲ‬ ‫ﻟﺘﺘﻤﻴﺰ‬ ‫ﺗﺄﺳﻴﺴﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺴﻴﺎرات‬ ‫ﻟﺘﺄﺟﻴﺮ‬ ‫دروم‬ ‫ﺷﺮﻛﺔ‬
.‫اﻟﺴﻴﺎرات‬ ‫ﺗﺄﺟﻴﺮ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺨﺼﺼﺔ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬
Since its establishment, Drom was meant to stand out providing distinctive car rental services
for both individuals and institutions.
DROM‫دﻳﺰاﻳﻦ‬ ‫دﺑﻠﻴﻮ‬
‫ﻣﻦ‬ ‫ﻟﻌﺪد‬ ‫ﺗﻘﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫وﺧﺪﻣﺎﺗﻬﺎ‬ ‫اﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﺑﺸﺮاﻛﺎﺗﻬﺎ‬ ‫ﻣﺮﻣﻮﻗﺔ‬ ‫ﻣﻜﺎﻧﺔ‬ ‫ﺗﺤﺘﻞ‬ ‫وإﻋﻼن‬ ‫دﻋﺎﻳﺔ‬ ‫وﻛﺎﻟﺔ‬
.‫اﻟﺨﺎص‬ ‫اﻟﻘﻄﺎع‬ ‫ﺷﺮﻛﺎت‬ ‫وﻛﺒﺮﻳﺎت‬ ‫اﻟﺤﻜﻮﻣﻴﺔ‬ ‫اﻟﺠﻬﺎت‬
Advertising Agency occupies a prominent position through its strategic partnerships and
services offered to a number of government organizations and major private sector companies.
W DESIGN
4849

27. 5051
‫ﻣﻮر‬ ‫آﻧﺪ‬ ‫ﻣﻮر‬
‫ﻣﺠﺎل‬ ‫ﻳﺘﺴﻊ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺼﻨﺎﻋﺔ‬ ‫وﻗﻄﺎع‬ ‫اﻟﺨﺪﻣﺎت‬ ‫ﻗﻄﺎع‬ ‫ﺑﻴﻦ‬ ‫ﺟﻤﻌﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻣﻮر‬ ‫آﻧﺪ‬ ‫ﻣﻮر‬ ‫ﺗﻌﺪ‬
‫ﻋﺪد‬ ‫وﺟﻮد‬ ‫ﻣﻊ‬ (‫اﻟﺦ‬ ، ‫اﻟﺴﺠﺎد‬ ، ‫اﻟﻤﻔﺎرش‬ ، ‫)ﻟﻠﻤﻼﺑﺲ‬ ‫اﻟﺘﻨﻈﻴﻒ‬ ‫ﻟﺨﺪﻣﺎت‬ ‫ﻣﺘﻜﺎﻣﻞ‬ ‫ﻣﺼﻨﻊ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﻤﻠﻬﺎ‬
.‫ﻣﺒﺎﺷﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻟﻠﺠﻤﻬﻮر‬ ‫ﺧﺪﻣﺎﺗﻬﺎ‬ ‫ﺗﻘﺪم‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻨﺎﻓﺬ‬ ‫ﻣﻦ‬
More & More is one of the investments, which brought together, industry and the services sector
where the scope of work expands through an integrated factory for cleaning services (for clothes,
bed sheets, carpets, etc.) with a number of outlets that provide services to the public directly.
MORE & MORE
‫روب‬ ‫و‬ ‫ﺗﻜﺔ‬
. ‫اﻟﺸﺮﻗﻲ‬ ‫اﻟﻄﺒﺦ‬ ‫ﺗﻘﺪم‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﻴﻜﻮن‬ ‫ﺗﺄﺳﻴﺴﻪ‬ ‫ﺗﻢ‬ ‫روب‬ ‫و‬ ‫ﺗﻜﺔ‬ ‫ﻣﻄﻌﻢ‬
Tek & Rob restaurant was founded to be a chain of restaurants that offer oriental cuisine.
TEKA AND ROB

28. ‫ﻛﻤﻮن‬
. ‫اﻟﺒﺤﺮﻳﺔ‬ ‫اﻟﻤﺄﻛﻮﻻت‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺨﺼﺼﺔ‬ ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﻴﻤﺜﻞ‬ ‫ﺗﺄﺳﻴﺴﻪ‬ ‫ﺗﻢ‬ ‫ﻛﻤﻮن‬ ‫ﻣﻄﻌﻢ‬
Kamoon Restaurant was established to represent a series of seafood specialized restaurants.
KAMOON‫ﻛﺎﻓﻴﻪ‬ ‫ﻓﻮﻧﺪﻟﻲ‬
. ‫اﻟﻜﺎﻓﻴﻬﺎت‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﻋﺎﻟﻤﻴﺔ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﺘﻜﻮن‬ ‫ﺗﺄﺳﻴﺴﻬﺎ‬ ‫ﺗﻢ‬ ‫ﺗﺠﺎرﻳﺔ‬ ‫ﻋﻼﻣﺔ‬
Brand was established to be a global coffee shop chain in the area.
FONDLY CAFE
5253

29. ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻛﻠﻴﺮف‬
. ‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻣﺠﺎل‬ ‫ﻓﻲ‬ ‫ﻣﺘﺨﺼﺼﺔ‬ ‫ﺷﺮﻛﺔ‬A company specializing in the field of information
technology.
CLERVE INFORMATION TECHNOLOGY
‫ﺎري‬ ‫اﻟﻌﻘ‬ ‫ﺮ‬ ‫ﻟﻠﺘﻄﻮﻳ‬ ‫ﺪر‬ ‫ﻣ‬
.‫اﻟﻌﻘﺎرﻳﺔ‬ ‫ﺑﺎﻻﺳﺘﺜﻤﺎرات‬ ‫ﺗﻌﻨﻰ‬ ‫ﺷﺮﻛﺔ‬A company specializing in the field of Real Estates.
MADAR REAL ESTATE DEVELOPMENT
MADAR
5455

30. ‫اﻟﻤﺮاﻓﻖ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﻟﺘﻘﺪم‬ ‫ﺗﺄﺳﻴﺴﻬﺎ‬ ‫ﺗﻢ‬ ،‫واﻟﺼﻴﺎﻧﺔ‬ ‫اﻟﻤﺮاﻓﻖ‬ ‫ﻟﺨﺪﻣﺎت‬ ‫ﺑﻮﻟﺘﺲ‬ ‫ﺷﺮﻛﺔ‬
.‫واﻟﺸﺮﻛﺎت‬ ‫ﻟﻸﻓﺮاد‬
Bolts for facilities maintenance services, was established to provide a range of quality
maintenance services for the public and corporations.
‫ﺑﻮﻟﺘﺲ‬BOLTS
5657
‫ﺑﻴﺴﺘﻮن‬
‫ﻟﺘﻜﻮن‬ ‫اﻟﺘﺄﺳﻴﺲ‬ ‫ﻃﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻫﻲ‬ ،‫اﻟﺴﻴﺎرات‬ ‫ﺻﻴﺎﻧﺔ‬ ‫ﻟﺨﺪﻣﺎت‬ ‫ﺑﻴﺴﺘﻮن‬ ‫ﺷﺮﻛﺔ‬
.‫واﻟﺸﺮﻛﺎت‬ ‫ﻟﻸﻓﺮاد‬ ‫اﻟﻤﺘﻨﻮﻋﺔ‬ ‫اﻟﺼﻴﺎﻧﺔ‬ ‫ﺧﺪﻣﺎت‬ ‫ﺗﻘﺪﻳﻢ‬ ‫ﻣﺮاﻛﺰ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬
Piston for vehicle maintenance services, is one of the investment projects to be established to
provide a chain of vehicle maintenance centers for the public and corporations.
PISTON

31. 5859
‫اﻟﺘﻲ‬ ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﺘﻜﻮن‬ ‫اﻟﺘﺄﺳﻴﺲ‬ ‫ﻃﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻫﻮ‬ ،‫ﻓﻠﻔﻞ‬ ‫رﺷﺔ‬ ‫ﻣﻄﻌﻢ‬
.‫اﻟﻤﻤﻴﺰ‬ ‫اﻟﻬﻨﺪي‬ ‫اﻟﻤﻄﺒﺦ‬ ‫ﺗﻘﺪم‬
Rushat filfil restaurant,is one of the investment projects to be established to be a chain
of restaurants to offer quality indian cuisine.
‫ﻓﻠﻔﻞ‬ ‫رﺷﺔ‬RUSHAT FILFIL ‫ﺗﺮوس‬
‫ﻣﻦ‬ ‫أﺳﻄﻮل‬ ‫ﻟﺘﻜﻮن‬ ‫اﻟﺘﺄﺳﻴﺲ‬ ‫ﻃﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻫﻲ‬ ،‫اﻟﻌﺎم‬ ‫اﻟﻨﻘﻞ‬ ‫ﻟﺨﺪﻣﺎت‬ ‫ﺗﺮوس‬ ‫ﺷﺮﻛﺔ‬
.‫واﻟﺸﺮﻛﺎت‬ ‫ﻟﻸﻓﺮاد‬ ‫اﻟﻤﺘﻨﻮﻋﺔ‬ ‫اﻟﻨﻘﻞ‬ ‫ﺧﺪﻣﺎت‬ ‫ﺧﻼﻟﻬﻢ‬ ‫ﻣﻦ‬ ‫ﻧﻘﺪم‬ ‫اﻟﻤﺪرﺑﻴﻦ‬ ‫واﻟﺴﺎﺋﻘﻴﻦ‬ ‫اﻟﻤﺮﻛﺒﺎت‬
Toross for transport services, is one of the investment opportunities to be established to provide
a quality fleet of vehicles and professionally-trained drivers for the public and corporations.
TOROSS

32. 6061
‫ﺑﻴﺮﻓﻴﺘﻮ‬PERFETTO
‫ﺗﻘﺪم‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﺘﻜﻮن‬ ‫اﻟﺘﺄﺳﻴﺲ‬ ‫ﻃﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻫﻮ‬ ،‫ﺑﻴﺮﻓﻴﺘﻮ‬ ‫ﻣﻄﻌﻢ‬
.‫اﻟﻤﻤﻴﺰ‬ ‫اﻹﻳﻄﺎﻟﻲ‬ ‫اﻟﻤﻄﺒﺦ‬
Perfetto restaurant, is one of the investment projects to be established to be a chain of
restaurants to offer quality italian cuisine.
7 ‫ﺷﺎورﻣﺎ‬SHAWRMA 7
‫اﻟﻤﻄﺎﻋﻢ‬ ‫ﻣﻦ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻟﻴﻜﻮن‬ ‫اﻟﺘﺄﺳﻴﺲ‬ ‫ﻃﻮر‬ ‫ﻓﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻹﺳﺘﺜﻤﺎرات‬ ‫أﺣﺪ‬ ‫ﻫﻮ‬ ،‫ﺳﻔﻦ‬ ‫ﺷﺎورﻣﺎ‬ ‫ﻣﻄﻌﻢ‬
.‫وﺣﺪﻳﺚ‬ ‫ﻣﻤﻴﺰ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﺸﺎورﻣﺎ‬ ‫ﺗﻘﺪﻳﻢ‬ ‫اﻟﻤﺘﺨﺼﺼﺔﻓﻲ‬
Shawrma 7 restaurant, to be established to be a chain of specialised restaurants to
provide shawrma in a unique and modern style.

33. ‫اﻟﺤﻮﻛﻤﺔ‬‫اﻟﺸﺮﻳﻌﺔ‬ ‫ﻣﺒﺎدئ‬ ‫وﻓﻖ‬ ‫اﻻﺳﺘﺜﻤﺎر‬
‫ﺟﻤﻴﻊ‬ ‫ﺷﺮﻋﻴﺔ‬ ‫ﻋﻦ‬ ‫ﻟﻠﺘﺤﺮي‬ ‫ﺑﺎﻟﻐﺔ‬ ‫أﻫﻤﻴﺔ‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺗﻮﻟﻲ‬
‫ﺷﺮﻋﻴﺔ‬ ‫ﻟﻠﺠﻨﺔ‬ ‫اﻟﺮﺟﻮع‬ ‫ﻣﻊ‬ ‫ﻓﻴﻬﺎ‬ ‫اﻟﺪﺧﻮل‬ ‫ﻗﺒﻞ‬ ‫اﻻﺳﺘﺜﻤﺎرﻳﺔ‬ ‫ﻧﺸﺎﻃﺎﺗﻬﺎ‬
‫ﻣﺒﺎدئ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻮاﻓﻖ‬ ‫اﻟﺘﻤﻮﻳﻞ‬ ‫وﻣﺼﺎدر‬ ‫اﻻﺳﺘﺜﻤﺎرات‬ ‫ﺟﻤﻴﻊ‬ ‫أن‬ ‫ﻟﻀﻤﺎن‬
.‫اﻹﺳﻼﻣﻴﺔ‬ ‫اﻟﺸﺮﻳﻌﺔ‬ ‫وأﺣﻜﺎم‬
AMAD Holding Group give a great importance to investigate
the legitimacy of all investment activities before entering them
with reference to the legitimacy to ensure that all investments
and sources of funding consistent with the principles and
provisions of Islamic Sharia.
INVEST ACCORDING TO SHARIAH PRINCIPLES
6263

34. ‫أﻣﺪ‬ ‫ﻟﻤﺠﻤﻮﻋﺔ‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫اﻟﻘﻴﻢ‬ ‫ﻣﻦ‬ ‫ﻳﺘﺠﺰأ‬ ‫ﻻ‬ ً‫ﺟﺰءا‬ ‫اﻟﺤﻮﻛﻤﺔ‬ ‫ﺗﻌﺘﺒﺮ‬
‫وﻋﻠﻰ‬ ‫اﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﺑﻬﺎ‬ ‫ﻧﺪﻳﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫أﻧﻬﺎ‬ ‫ﻛﻤﺎ‬ ‫اﻟﻘﺎﺑﻀﺔ‬
‫ﻓﻲ‬ ‫اﻟﻤﻌﺎﻳﻴﺮ‬ ‫أﻋﻠﻰ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﺑﺄن‬ ‫ﻧﺆﻣﻦ‬ ‫ﻧﺤﻦ‬ ، ‫اﻟﻤﻌﻨﻴﺔ‬ ‫ﺑﺎﻷﻃﺮاف‬ ‫ﻋﻼﻗﺘﻨﺎ‬
.‫اﻟﻤﺴﺘﺪام‬ ‫وﻧﻤﻮﻧﺎ‬ ، ‫وأداﺋﻨﺎ‬ ، ‫أﻋﻤﺎﻟﻨﺎ‬ ‫ﻟﻨﺰاﻫﺔ‬ ‫ﺟﻮﻫﺮي‬ ‫أﻣﺮ‬ ، ‫اﻟﺤﻮﻛﻤﺔ‬
Governance is an integral part of the core values of AMAD
holding group as they affect the way we manage our group and
our relationship to the parties concerned. We believe that the
application of the highest standards in corporate governance, is
essential to the integrity of our business, and our performance,
and sustainable growth.
‫اﻟﺤﻮﻛﻤﺔ‬GOVERNANCE
6465

35. No longer assessing private sector companies depends only on
profitability, and no longer those companies based in building their
reputation on the financial positions only, a modern concepts founded
to help create a working environment that is able to cope with the
rapid developments in economic, technological and administrative
aspects across the world, and the most prominent of these concepts is
"social responsibility". It has become the role of the private sector
pivotal in the development process, and thats approved by the
successes achieved by the developed economies in this area, that
when the private sector companies recognise that they are not isolat-
ed from society, and became aware of the need to expand its activities
to include what is more than productive activities, such as the needs of
society and the environment, and the need to take into account the
three ribs defined by the Sustainable Development and the World
Business Council which are the economic growth, social progress and
environmental protection. In this sense, AMAD Holding Group adopt a
number of initiatives that are focused at the heart of community
responsibility thus confirming the passion of its top management
excellence in support of the community.
SOCIAL RESPONSIBILITY
‫اﻟﻤﺠﺘﻤﻌﻴﺔ‬ ‫اﻟﻤﺴﺆوﻟﻴﺔ‬
‫وﻟﻢ‬ ، ‫ﺐ‬ ‫ﻓﺤﺴ‬ ‫رﺑﺤﻴﺘﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻘﻄﺎع‬ ‫ﺮﻛﺎت‬ ‫ﺷ‬ ‫ﺗﻘﻴﻴﻢ‬ ‫ﻳﻌﺪ‬ ‫ﻟﻢ‬
، ‫ﻓﻘﻂ‬ ‫اﻟﻤﺎﻟﻴﺔ‬ ‫ﺎ‬ ‫ﻣﺮاﻛﺰﻫ‬ ‫ﻋﻠﻰ‬ ‫ﻤﻌﺘﻬﺎ‬ ‫ﺳ‬ ‫ﺑﻨﺎء‬ ‫ﻓﻲ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫ﺮﻛﺎت‬ ‫اﻟﺸ‬ ‫ﺗﻠﻚ‬ ‫ﺗﻌﺪ‬
‫اﻟﺘﻌﺎﻣﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎدرة‬ ‫ﻋﻤﻞ‬ ‫ﺑﻴﺌﺔ‬ ‫ﺧﻠﻖ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺴﺎﻋﺪ‬ ‫ﺣﺪﻳﺜﺔ‬ ‫ﻣﻔﺎﻫﻴﻢ‬ ‫ﻇﻬﺮت‬ ‫ﻓﻘﺪ‬
‫واﻹدارﻳﺔ‬ ‫واﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ‬ ‫اﻻﻗﺘﺼﺎدﻳﺔ‬ ‫اﻟﺠﻮاﻧﺐ‬ ‫ﻓﻲ‬ ‫ﺎرﻋﺔ‬ ‫اﻟﻤﺘﺴ‬ ‫اﻟﺘﻄﻮرات‬ ‫ﻣﻊ‬
‫ﺆوﻟﻴﺔ‬ ‫"اﻟﻤﺴ‬ ‫ﻣﻔﻬﻮم‬ ‫ﻢ‬ ‫اﻟﻤﻔﺎﻫﻴ‬ ‫ﺬه‬ ‫ﻫ‬ ‫أﺑﺮز‬ ‫ﻣﻦ‬ ‫وﻛﺎن‬ 0 ‫ﻢ‬ ‫اﻟﻌﺎﻟ‬ ‫ﺎء‬ ‫أﻧﺤ‬ ‫ﺮ‬ ‫ﻋﺒ‬
، ‫اﻟﺘﻨﻤﻴﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻓﻲ‬ ً‫ﻣﺤﻮرﻳﺎ‬ ‫ﺎص‬ ‫اﻟﺨ‬ ‫اﻟﻘﻄﺎع‬ ‫دور‬ ‫أﺻﺒﺢ‬ ‫ﻓﻘﺪ‬ ، “‫ﺔ‬ ‫اﻟﻤﺠﺘﻤﻌﻴ‬
‫ﻫﺬا‬ ‫ﻓﻲ‬ ‫ﺔ‬ ‫اﻟﻤﺘﻘﺪﻣ‬ ‫ﺎدات‬ ‫اﻻﻗﺘﺼ‬ ‫ﺗﺤﻘﻘﻬﺎ‬ ‫ﻲ‬ ‫اﻟﺘ‬ ‫اﻟﻨﺠﺎﺣﺎت‬ ‫ﻪ‬ ‫أﺛﺒﺘﺘ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻮ‬ ‫وﻫ‬
‫ﻋﻦ‬ ‫ﻣﻌﺰوﻟﺔ‬ ‫ﺮ‬ ‫ﻏﻴ‬ ‫أﻧﻬﺎ‬ ‫ﺎص‬ ‫اﻟﺨ‬ ‫ﺎع‬ ‫اﻟﻘﻄ‬ ‫ﺎت‬ ‫ﻣﺆﺳﺴ‬ ‫أدرﻛﺖ‬ ‫ﺪ‬ ‫وﻗ‬ ، ‫ﺎل‬ ‫اﻟﻤﺠ‬
‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬ ‫ﻟﺘﺸﻤﻞ‬ ‫ﺎﻃﺎﺗﻬﺎ‬ ‫ﻧﺸ‬ ‫ﻴﻊ‬ ‫ﺗﻮﺳ‬ ‫ﺿﺮورة‬ ‫إﻟﻰ‬ ‫وﺗﻨﺒﻬﺖ‬ ، ‫اﻟﻤﺠﺘﻤﻊ‬
‫اﻷﺧﺬ‬ ‫ﺿﺮورة‬ ‫وإﻟﻰ‬ ، ‫واﻟﺒﻴﺌﺔ‬ ‫اﻟﻤﺠﺘﻤﻊ‬ ‫اﺣﺘﻴﺎﺟﺎت‬ ‫ﻣﺜﻞ‬ ، ‫اﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﺎﻃﺎت‬ ‫اﻟﻨﺸ‬
‫ﻟﻠﺘﻨﻤﻴﺔ‬ ‫اﻟﻌﺎﻟﻤﻲ‬ ‫اﻷﻋﻤﺎل‬ ‫ﻣﺠﻠﺲ‬ ‫ﻓﻬﺎ‬ ّ‫ﻋﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺜﻼﺛﺔ‬ ‫اﻷﺿﻼع‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﻦ‬ ‫ﺑﻌﻴ‬
‫وﻣﻦ‬ ‫اﻟﺒﻴﺌﺔ‬ ‫وﺣﻤﺎﻳﺔ‬ ‫اﻻﺟﺘﻤﺎﻋﻲ‬ ‫واﻟﺘﻘﺪم‬ ‫اﻻﻗﺘﺼﺎدي‬ ‫اﻟﻨﻤﻮ‬ ‫وﻫﻲ‬ ‫اﻟﻤﺴﺘﺪاﻣﺔ‬
‫ﺗﻨﺼﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺒﺎدرات‬ ‫ﻣﻦ‬ ً‫ﻋﺪدا‬ ‫اﻟﻘﺎﺑﻀﺔ‬ ‫أﻣﺪ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫ﺗﺘﺒﻨﻰ‬ ‫اﻟﻤﻨﻄﻠﻖ‬ ‫ﻫﺬا‬
‫اﻟﻌﻠﻴﺎ‬ ‫إدارﺗﻬﺎ‬ ‫ﺣﺮص‬ ‫ﻋﻠﻰ‬ ‫ﺑﺬﻟﻚ‬ ‫ﻣﺆﻛﺪة‬ ‫اﻟﻤﺠﺘﻤﻌﻴﺔ‬ ‫ﺆوﻟﻴﺘﻬﺎ‬ ‫ﻣﺴ‬ ‫ﺻﻤﻴﻢ‬ ‫ﻓﻲ‬
. ‫ﻟﻠﻤﺠﺘﻤﻊ‬ ‫دﻋﻤﻬﺎ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻤﻴﺰ‬ ‫ﻋﻠﻰ‬
6667

36. Interaction us ‫ﺎ‬ ‫ﻣﻌﻨ‬ ‫ﻞ‬ ‫ﺗﻔﺎﻋ‬
68
/amadholding
/amadholding
/amadholding
holdingamad
info@amad-holding.com
/+Amadholdinggroup
amadholdinggroup
/company/amad-holding
www.amad-holding.comT. 00971 26 655 601 F. 00971 26 655 310P.O Box Abu Dhabi 73469