1. Towards a
Halal Economy
the power of values in
global markets
A Halal Agenda for the New Decade
Abdalhamid Evans, Director, World Halal Forum
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

2. Towards a Halal Economy 2
■ A journey, a direction, an intention, a strategy
■ Growth and evolution
■ Guided by belief and values
■ Values are actions. Actions are values
■ It is not a topic...it is what we are doing
■ There is no such thing as ‘business as usual’
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

3. we’re all in the
Marketplace now 3
■ Live in a consumer reality
■ One big marketplace
■ Goods, services, money & messages
■ Corporations wield more power than governments
■ Marketplace is the arena of power
■ Our challenge is to make the marketplace Halal
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

4. ‣Lawful
‣Safe ‣Products
‣Nutritious ‣Services ‣Ethical
‣Healthy ‣Companies ‣Moral Halal
‣Humane ‣Management ‣Spiritual
‣Aware ‣Leadership
‣Equitable
Re-defining Shared Values
Halal Values acquire Commercial Value within the Halal economy
Islamic values merging with eco-ethical moral values in todayʼs market arena
4
Thursday, 7 April 2011

5. ‣Policy
‣All Foods
‣FTAʼs
‣Ingredients
‣Finance ‣Meat
‣Non-food
‣Investment
‣Pharma
‣Poultry Halal
‣Media
‣Logistics
‣Slaughter
‣Social
‣Accreditation
‣Global
Evolution of a Market Force
Being defined as we speak
Where are we going to take it?
5
Thursday, 7 April 2011

6. The Halal Market Components
6
Governments
Compliance Consumers
Halal
Values
in Action
Industry Media
Finance
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

7. Policy issues
Muslim and non-Muslim
GeoPolitical and Social
implications
Free Trade Agreements
Inward Investment
Export earnings
Employment
Engine for economic stimulus
Have to understand the issues 7
Governments
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

8. Certification as ‘cottage
industry’ is going to end
Clear Standards
3rd Party Audits
Transparent transactions
Overseen by Accreditation
agencies
Port-to-port protocols
Halal as a ‘screen’ for index-
linked investment funds
8
Compliance
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

9. Halal goes Mainstream
Mainstream goes Halal
Boardroom decision issue
Risk assessment
BRC dynamics will emerge
SME’s have to raise their game
Market is global
Strategic alliances
Have to promote understanding
9
Industry
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

10. Halal and IF in silos
Convergence has started
SAMI Index
Halal becomes an Asset Class
Index-linked funds
Venture Capital
Micro-Finance
Food Security issues
Sovereign wealth funds
10
Finance
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

11. Shaping Opinion
Reaching the Customer
Going Social
Pro-active engagement with
culture
Values-driven content
Global Urban Muslim
Post-cultural Islam
11
Media
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

12. 3rd Billion ~ China, India &
Muslim Consumers
Unrecognised power
Generational shift taking place
Next chapter, new rules
Online communities
Unknown areas between Shariah
and consumer preference
Uncharted market dynamics
12
Consumers
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

13. Halal Sector Dynamics 13
meat full range of foods
slaughter farm-to-fork-to-finance
food only non-foods products
religious eco-ethical
legal consumer preference
outer structure inner identity
rules values
certification accreditation
standards procedures
ideology policy
Thursday, 7 April 2011

14. Four Major Trends -
Two Are Structural/Instutional 14
Food & Finance Accreditation
➡ Halal becomes an asset class ➡ New Accreditation agencies
➡ Islamic funds to Halal sector ➡ End to unregulated certification
➡ New investment opportunities ➡ Clear verifiable standards
➡ M&A and conversion ➡ Third-part independent audits
➡ Index-linked funds ➡ Elimination of conflicts of interest
➡ Cross-pollination between ➡ Port-to-Port protocols and networks
Shariah scholars
➡ Supply chain track & trace
➡ New regulatory infrastructures
➡ Investment screening
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

15. Four Major Trends -
Two Are Dynamic/Social 15
Consumer Power Melting Pot of Values
➡ Recognition of this reality ➡ Merging of values
➡ by policy makers ➡ Global Urban Muslim
➡ by industry ➡ New media platforms
➡ by consumers ➡ New media content
➡ Numbers count, Size matters ➡ Reflecting new values
➡ New Consumer networks ➡ ‘Post-cultural’ Islam
➡ Online is a must ➡ New ‘East-West’ relationships
~ Defining The Next Decade ~
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011

16. A Final Thought 16
Thank You!
“The best way to predict the future is to invent it”
Alan Kay
World Halal Forum 2011 ~ A Halal Agenda for the New Decade
Thursday, 7 April 2011