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GOV.UK




 GOV.UK
How does it work?
GOV.UK




Overview of
  the site
GOV.UK




3 main sections
    serving
3 broad types of
    audience
GOV.UK

             1. Mainstream
      Citizen- and business-facing content
(content that was on Directgov and Businesslink)




             www.gov.uk
GOV.UK

               2. Detailed guidance
Answers a specific user need for detailed information – usually
          ending in a user action with government




                       www.gov.uk
GOV.UK

             3. Inside Government
   Policy and corporate information (content that was on
       individual government departments’ websites).




www.gov.uk/
government
GOV.UK - mainstream




1. Mainstream
GOV.UK - mainstream
GOV.UK - mainstream


Content types
GOV.UK - mainstream


Content types
GOV.UK - mainstream


Content types
GOV.UK - mainstream


Content types
GOV.UK - mainstream


Content types
GOV.UK - mainstream


  Finding content on mainstream


Content is
grouped
into
sections
GOV.UK - mainstream




     Most people use search

• 69% of people come to GOV.UK
  through search.
• Only 8% of people land on the
  homepage
• Search is improving all the time.
GOV.UK - mainstream


           How search is displayed
• Split into 3 tabs –
  General results,
  Detailed guidance,
  Inside Government
• Search is designed to
  serve up results
  relevant to where the
  user starts.

• Will also give the option
  to see results for the
  other 2 parts of the site.
GOV.UK – detailed guidance




2. Detailed guidance
GOV.UK – detailed guidance



           Detailed Guidance

• Answers a specific user need for detailed information
  – usually ending in a user action with government
• Linked to mainstream subjects (providing more
  detail)
• Can appear in ‘publication series’ in Inside
  Government too
• NOT designed to give general advice or explain
  government policy
GOV.UK – detailed guidance



                 Detailed Guidance



•   Linked to
    mainstream
    content
Inside Government




3. Inside Government
Inside Government
Inside Government


           IG: a new approach
• Completely different way of presenting information
• ‘Google is the homepage’
• Aggregates government policy content in one place
• Flat, Wikipedia-type structure
• Tagging
• Policies are the ‘spine’ of Inside Gov (more on this later)
Inside Government




“ Now over 50% of
departments are online, we’re
starting to see the real value
of bringing government
information together in a
single place ”
   Neil Williams, Product Manager for Inside Government
Inside Government


                Policy format
• Policies say what government is trying to achieve
  and why
• Each contains top-level page plus supporting pages
• Set format: Issue, Actions, Background, etc
• Most content in Inside Government is tagged to a
  policy
• Currently 119 policies on GOV.UK, including:
    – Supporting the library services provided by local
      authorities (DCMS)
    – Keeping the UK safe in cyberspace (CO, FCO, NSI, TSE)
    – Making local councils more transparent and accountable
      to local people (DCLG)
Inside Government


Policy page
Inside Government


Policy: supporting detail
Inside Government


Latest related content
Inside Government


               Searching by policy
Filter by:
• Keyword
• Topic
• Department

Same structure
for searching for
other types of
content (eg
consultations,
publications,
stats, topics,
announce-
ments)
Inside Government


                  Searching by topic
•   Content is
    aggregated across
    departments and
    grouped by topics.
•   Topics are broad
    headings
    describing what the
    government as a
    whole is doing
    about an issue.
•   All departments
    with an input into
    the topic are listed.
•   There are 38
    topics so far.
Inside Government



Individual departmental webpages

Each department still
has its own
‘homepage’, together
with a number of
personalised pages.
But most information
is aggregated with
other departments’
information.
Inside Government


How government works



             – Who runs government
             – How government is run
             – History of government
Inside Government




Information about government

• Includes:
  – Who runs government
  – How government is run
  – History of government
Inside Government


             Keeping up-to-date

• Email alerts
  and atom
  (RSS feed)
Inside Government


Keeping up-to-date
Inside Government


               Keeping up-to-date

Can specify:
•   Department
•   Topics
•   Policies
•   People
•   Location
Inside Government



 How does info4local fit in?
• On 2 April, info4local will be joining an improved
  GOV.UK email and RSS alert service
• Existing subscribers will automatically be moved
  across to the new system along with their preferences,
  and will receive alerts from GOV.UK instead.
• Further information is available on
  www.info4local.gov.uk and on Twitter @info4local.
Inside Government



    Continual improvement
• The Government Digital Service (GDS) has
  on average 4 releases a week
• Continuous improvements to the site –
  Agile, iterative approach.
• User testing – with people who are long-
  standing, frequent users of departmental
  sites and have a professional interest in
  departments.
Inside Government


                   In the future?
•   All ministerial departments on the site by the end of April 2013.
•   Improvements to main site search and the filters on Inside
    Government’s document lists
•   A worldwide section, profiling HM Government activity in over
    200 world locations, including translated content in more than 40
    languages. (Launch in late March).
•   A ‘get involved’ page showcasing the opportunities to participate
    in policy development and society
•   An expanded history of government section
•   All government blogs amalgamated and easy to find from Inside
    Government.
•   Provide APIs for the data accumulating in the site
Inside Government



  Tell ‘em what you think!

If you’ve got any feedback on GOV.UK,
scroll to the bottom of any page and click
‘feedback’.
Inside Government




      Thanks for listening –
         any questions?

  Louise.russell@communities.gsi.gov.uk

  Abby.rudland@communities.gsi.gov.uk

Howard.gossington@communities.gsi.gov.uk

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Inside government presentation

  • 3. GOV.UK 3 main sections serving 3 broad types of audience
  • 4. GOV.UK 1. Mainstream Citizen- and business-facing content (content that was on Directgov and Businesslink) www.gov.uk
  • 5. GOV.UK 2. Detailed guidance Answers a specific user need for detailed information – usually ending in a user action with government www.gov.uk
  • 6. GOV.UK 3. Inside Government Policy and corporate information (content that was on individual government departments’ websites). www.gov.uk/ government
  • 14. GOV.UK - mainstream Finding content on mainstream Content is grouped into sections
  • 15. GOV.UK - mainstream Most people use search • 69% of people come to GOV.UK through search. • Only 8% of people land on the homepage • Search is improving all the time.
  • 16. GOV.UK - mainstream How search is displayed • Split into 3 tabs – General results, Detailed guidance, Inside Government • Search is designed to serve up results relevant to where the user starts. • Will also give the option to see results for the other 2 parts of the site.
  • 17. GOV.UK – detailed guidance 2. Detailed guidance
  • 18. GOV.UK – detailed guidance Detailed Guidance • Answers a specific user need for detailed information – usually ending in a user action with government • Linked to mainstream subjects (providing more detail) • Can appear in ‘publication series’ in Inside Government too • NOT designed to give general advice or explain government policy
  • 19. GOV.UK – detailed guidance Detailed Guidance • Linked to mainstream content
  • 22. Inside Government IG: a new approach • Completely different way of presenting information • ‘Google is the homepage’ • Aggregates government policy content in one place • Flat, Wikipedia-type structure • Tagging • Policies are the ‘spine’ of Inside Gov (more on this later)
  • 23. Inside Government “ Now over 50% of departments are online, we’re starting to see the real value of bringing government information together in a single place ” Neil Williams, Product Manager for Inside Government
  • 24. Inside Government Policy format • Policies say what government is trying to achieve and why • Each contains top-level page plus supporting pages • Set format: Issue, Actions, Background, etc • Most content in Inside Government is tagged to a policy • Currently 119 policies on GOV.UK, including: – Supporting the library services provided by local authorities (DCMS) – Keeping the UK safe in cyberspace (CO, FCO, NSI, TSE) – Making local councils more transparent and accountable to local people (DCLG)
  • 28. Inside Government Searching by policy Filter by: • Keyword • Topic • Department Same structure for searching for other types of content (eg consultations, publications, stats, topics, announce- ments)
  • 29. Inside Government Searching by topic • Content is aggregated across departments and grouped by topics. • Topics are broad headings describing what the government as a whole is doing about an issue. • All departments with an input into the topic are listed. • There are 38 topics so far.
  • 30. Inside Government Individual departmental webpages Each department still has its own ‘homepage’, together with a number of personalised pages. But most information is aggregated with other departments’ information.
  • 31. Inside Government How government works – Who runs government – How government is run – History of government
  • 32. Inside Government Information about government • Includes: – Who runs government – How government is run – History of government
  • 33. Inside Government Keeping up-to-date • Email alerts and atom (RSS feed)
  • 35. Inside Government Keeping up-to-date Can specify: • Department • Topics • Policies • People • Location
  • 36. Inside Government How does info4local fit in? • On 2 April, info4local will be joining an improved GOV.UK email and RSS alert service • Existing subscribers will automatically be moved across to the new system along with their preferences, and will receive alerts from GOV.UK instead. • Further information is available on www.info4local.gov.uk and on Twitter @info4local.
  • 37. Inside Government Continual improvement • The Government Digital Service (GDS) has on average 4 releases a week • Continuous improvements to the site – Agile, iterative approach. • User testing – with people who are long- standing, frequent users of departmental sites and have a professional interest in departments.
  • 38. Inside Government In the future? • All ministerial departments on the site by the end of April 2013. • Improvements to main site search and the filters on Inside Government’s document lists • A worldwide section, profiling HM Government activity in over 200 world locations, including translated content in more than 40 languages. (Launch in late March). • A ‘get involved’ page showcasing the opportunities to participate in policy development and society • An expanded history of government section • All government blogs amalgamated and easy to find from Inside Government. • Provide APIs for the data accumulating in the site
  • 39. Inside Government Tell ‘em what you think! If you’ve got any feedback on GOV.UK, scroll to the bottom of any page and click ‘feedback’.
  • 40. Inside Government Thanks for listening – any questions? Louise.russell@communities.gsi.gov.uk Abby.rudland@communities.gsi.gov.uk Howard.gossington@communities.gsi.gov.uk

Notas do Editor

  1. Me = involved in writing content for the mainstream part of the site. Qualified to tallk to you about GOV.UK and how to find content on it. Need help though – Howard. Howard = has written mainstream content and now works on Inside Government – part of the team that migrated all the content from the DCLG website to Inside Govt. Going to talk you through the GOV.UK website, then take questions and then, if there’s time, go through an exercise where we try and find content on the site together with you.
  2. Going to explain these areas of the site in more detail later in this presentation.
  3. Going to explain these areas of the site in more detail later in this presentation.
  4. Going to explain these areas of the site in more detail later in this presentation.
  5. General = mainstream and high-level. Caters for common needs. Short, easy-to-read, not huge amounts of detail.
  6. As Louise said, Gov.uk was built on the premise that “Google is the homepage” and most people will find what they want without using the navigation on a site. So most people will use the search on GOV.Uk or an external search engine. Detail 60% of visits to GOV.UK come from external search straight to a content page; another 5% come from search to a browse page, and 4% come from search to the homepage. In total, 69% of visits come from organic search. The rest are 16% referrals from other sites, and 15% direct, plus a little bit of campaigns etc. The homepage makes up 8% of all landing pages from any source: 4% from external search, 3% direct and 1% referrals from other sites.
  7. 3 tabs relate to 3 audience types. You’re shown a different tab according to which part of the site you’re on.
  8. Detailed guidance = much more detail. Guidance that government has a duty to provide - statutory guidance, rather than general advice. Should give users information to complete a specific action. Detailed guides answer a specific user need for detailed information – usually ending in a user action with government. They are not designed to give general advice, explain government policy or be a dumping ground for information without a home. Use the Inside Government content types for things government is doing and use detailed guides for things the user is doing (or needs to).
  9. Inside Govt = policy documents, statistics, all the corporate and policy info from departmental sites.
  10. HG notes: DCLG section visits for Feb: google 165,791 (direct) 43,886 planningportal.gov.uk 15,181 bing 12,973 communities.gov.uk 11,593 info4local.gov.uk 9,568