4. GOV.UK
1. Mainstream
Citizen- and business-facing content
(content that was on Directgov and Businesslink)
www.gov.uk
5. GOV.UK
2. Detailed guidance
Answers a specific user need for detailed information – usually
ending in a user action with government
www.gov.uk
6. GOV.UK
3. Inside Government
Policy and corporate information (content that was on
individual government departments’ websites).
www.gov.uk/
government
14. GOV.UK - mainstream
Finding content on mainstream
Content is
grouped
into
sections
15. GOV.UK - mainstream
Most people use search
• 69% of people come to GOV.UK
through search.
• Only 8% of people land on the
homepage
• Search is improving all the time.
16. GOV.UK - mainstream
How search is displayed
• Split into 3 tabs –
General results,
Detailed guidance,
Inside Government
• Search is designed to
serve up results
relevant to where the
user starts.
• Will also give the option
to see results for the
other 2 parts of the site.
18. GOV.UK – detailed guidance
Detailed Guidance
• Answers a specific user need for detailed information
– usually ending in a user action with government
• Linked to mainstream subjects (providing more
detail)
• Can appear in ‘publication series’ in Inside
Government too
• NOT designed to give general advice or explain
government policy
22. Inside Government
IG: a new approach
• Completely different way of presenting information
• ‘Google is the homepage’
• Aggregates government policy content in one place
• Flat, Wikipedia-type structure
• Tagging
• Policies are the ‘spine’ of Inside Gov (more on this later)
23. Inside Government
“ Now over 50% of
departments are online, we’re
starting to see the real value
of bringing government
information together in a
single place ”
Neil Williams, Product Manager for Inside Government
24. Inside Government
Policy format
• Policies say what government is trying to achieve
and why
• Each contains top-level page plus supporting pages
• Set format: Issue, Actions, Background, etc
• Most content in Inside Government is tagged to a
policy
• Currently 119 policies on GOV.UK, including:
– Supporting the library services provided by local
authorities (DCMS)
– Keeping the UK safe in cyberspace (CO, FCO, NSI, TSE)
– Making local councils more transparent and accountable
to local people (DCLG)
28. Inside Government
Searching by policy
Filter by:
• Keyword
• Topic
• Department
Same structure
for searching for
other types of
content (eg
consultations,
publications,
stats, topics,
announce-
ments)
29. Inside Government
Searching by topic
• Content is
aggregated across
departments and
grouped by topics.
• Topics are broad
headings
describing what the
government as a
whole is doing
about an issue.
• All departments
with an input into
the topic are listed.
• There are 38
topics so far.
30. Inside Government
Individual departmental webpages
Each department still
has its own
‘homepage’, together
with a number of
personalised pages.
But most information
is aggregated with
other departments’
information.
35. Inside Government
Keeping up-to-date
Can specify:
• Department
• Topics
• Policies
• People
• Location
36. Inside Government
How does info4local fit in?
• On 2 April, info4local will be joining an improved
GOV.UK email and RSS alert service
• Existing subscribers will automatically be moved
across to the new system along with their preferences,
and will receive alerts from GOV.UK instead.
• Further information is available on
www.info4local.gov.uk and on Twitter @info4local.
37. Inside Government
Continual improvement
• The Government Digital Service (GDS) has
on average 4 releases a week
• Continuous improvements to the site –
Agile, iterative approach.
• User testing – with people who are long-
standing, frequent users of departmental
sites and have a professional interest in
departments.
38. Inside Government
In the future?
• All ministerial departments on the site by the end of April 2013.
• Improvements to main site search and the filters on Inside
Government’s document lists
• A worldwide section, profiling HM Government activity in over
200 world locations, including translated content in more than 40
languages. (Launch in late March).
• A ‘get involved’ page showcasing the opportunities to participate
in policy development and society
• An expanded history of government section
• All government blogs amalgamated and easy to find from Inside
Government.
• Provide APIs for the data accumulating in the site
39. Inside Government
Tell ‘em what you think!
If you’ve got any feedback on GOV.UK,
scroll to the bottom of any page and click
‘feedback’.
40. Inside Government
Thanks for listening –
any questions?
Louise.russell@communities.gsi.gov.uk
Abby.rudland@communities.gsi.gov.uk
Howard.gossington@communities.gsi.gov.uk
Notas do Editor
Me = involved in writing content for the mainstream part of the site. Qualified to tallk to you about GOV.UK and how to find content on it. Need help though – Howard. Howard = has written mainstream content and now works on Inside Government – part of the team that migrated all the content from the DCLG website to Inside Govt. Going to talk you through the GOV.UK website, then take questions and then, if there’s time, go through an exercise where we try and find content on the site together with you.
Going to explain these areas of the site in more detail later in this presentation.
Going to explain these areas of the site in more detail later in this presentation.
Going to explain these areas of the site in more detail later in this presentation.
General = mainstream and high-level. Caters for common needs. Short, easy-to-read, not huge amounts of detail.
As Louise said, Gov.uk was built on the premise that “Google is the homepage” and most people will find what they want without using the navigation on a site. So most people will use the search on GOV.Uk or an external search engine. Detail 60% of visits to GOV.UK come from external search straight to a content page; another 5% come from search to a browse page, and 4% come from search to the homepage. In total, 69% of visits come from organic search. The rest are 16% referrals from other sites, and 15% direct, plus a little bit of campaigns etc. The homepage makes up 8% of all landing pages from any source: 4% from external search, 3% direct and 1% referrals from other sites.
3 tabs relate to 3 audience types. You’re shown a different tab according to which part of the site you’re on.
Detailed guidance = much more detail. Guidance that government has a duty to provide - statutory guidance, rather than general advice. Should give users information to complete a specific action. Detailed guides answer a specific user need for detailed information – usually ending in a user action with government. They are not designed to give general advice, explain government policy or be a dumping ground for information without a home. Use the Inside Government content types for things government is doing and use detailed guides for things the user is doing (or needs to).
Inside Govt = policy documents, statistics, all the corporate and policy info from departmental sites.
HG notes: DCLG section visits for Feb: google 165,791 (direct) 43,886 planningportal.gov.uk 15,181 bing 12,973 communities.gov.uk 11,593 info4local.gov.uk 9,568