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Abbie - BrightonSEO.pdf
- 3. AGENDA REACTIVE STRATEGY EXAMPLES SEO & REACTIVITY What is a reactive digital PR strategy? Putting the concept into real life use. The 3 questions that will help keep it SEO-centric @ABBJOHNO
- 5. REACTIVE PR AND YOUR SEO STRATEGY EEAT TARGET AUDIENCE REPORTING OBJECTIVES @ABBJOHNO
- 6. WHAT MORE IT ADDS TO YOUR SEO BUDGET TARGET AUDIENCE CREATIVITY SPEED @ABBJOHNO
- 8. 3 KEY Q'S TO SUCCESSFUL SEO-CENTRIC REACTIVE PR IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
- 9. IS IT RELEVANT TO THE TARGET AUDIENCE? 1 COULD IT LAND IN PUBLICATIONS THEY READ? IS IT SUPPORTED BY WHAT THEY'RE SEARCHING FOR ON GOOGLE? IS IT RELEVANT TO THEIR INTERESTS? @ABBJOHNO
- 10. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 DOES IT LINK TO RELEVANT TARGET KEYWORDS? IS THERE EXISTING CONTENT THAT IS RELATIVE? WILL IT DRIVE TOPICAL AUTHORITY? @ABBJOHNO
- 11. IS IT AN ORIGINAL ANGLE? 3 IS IT PR-ABLE TO DRIVE BRAND AWARENESS? IS IT A USEFUL ANGLE FOR ENTERTAINMENT OR EDUCATION? IS IT ORIGINAL CONTENT? @ABBJOHNO
- 12. LET'S ANALYSE Let's apply these three tactics to existing reactive PR campaigns and see whether they're really great coverage or SEO-centric, really great coverage @ABBJOHNO
- 13. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
- 14. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 15. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 16. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 17. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
- 18. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1 @ABBJOHNO
- 19. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 20. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 21. IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? IS IT AN ORIGINAL ANGLE? IS IT RELEVANT TO THE TARGET AUDIENCE? @ABBJOHNO
- 22. SUCCESS? IS IT A TOPIC THE BRAND HAS AUTHORITY TO DISCUSS? 2 IS IT AN ORIGINAL ANGLE? 3 IS IT RELEVANT TO THE TARGET AUDIENCE? 1
- 23. THANK YOU @ABBJOHNO Strive for relevancy and you won't go wrong!