A/B Testing => Always Be Testing
• The more you experiment, the faster you learn and innovate.
• It can resolve long-disputed strategy questions and break down
• You can A/B test most things
• We’ve done statistically significant tests to measure impact on customer complaints
on an issue with a volume of a few hundred/week
• SEO A/B testing can be very effective
• As your user demographics change over time, repeating old
tests can lead to new insights.