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Investing in multiple scalable growth How LinkedIn built a Community of Half a Billion

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Investing in multiple scalable growth channels multiplies
your odds of success
• Being dependent on a single growth channel
is a strategic liability.
• Have at least one core channel, invest in
strategic channels like new platforms and
have some venture bets.
• We developed two core channels: Viral
growth through members building their
networks by importing contacts and SEO of
people profiles.

Publicada em: Internet
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