1. Search Engine Optimization
(SEO)
What is SEO ?

2. • SEO in simple words it is a process of
implementing certain techniques on a website
to improve its visibility for relevant keywords
in top pages of search engines.
• SEO is used for developing the website to rank
well on a search engines.
• It is the process of getting traffic from the
“free” , “Organic” , “Editorial” or “Natural”
search results on search engines.

3. • Search engine rank website based on several factors –
content , keyword links.
• Websites need to be optimized to meet such factor .
• Focus more on the content that satisfies and meets
user requirements.
• SEO works on Two Factors :-
1. Meet search engine guidelines.
2. Beneficial information on website for the user.
When these factors are met the website will rank and do
well.

4. Organic Results v/s Paid Results

5. Paid Results

6. Why SEO is important for
Website?

7. • The Fundamental Formula of Online Business is:
 Website – Traffic – Leads – Customers – Business
• Over 90% of traffic comes from search engine.
• Website need to be rank high on search engine.
• SEO helps to grow our business & meet the
business objectives.
• SEO is Good for business visibility and branding.

8. SEO Techniques
• We can say that there is a two type or techniques.
1. White Hat SEO:- Techniques that are search engine
recommend and approve to be implementation on
websites.
• On page/ Off page optimization
• Off page/ On page optimization
2. Black Hat SEO :- Techniques that are search engine do
not approve and not be implemented on websites.
• Hidden Content
• Cloaking
• Door Way Page

9. White Hat SEO
(On-Page)
• In SEO , On – Pahe optimization refers to
factors that have an effect on your web site or
web page listing in natural search results.
• This factors controlled by you and by coding
on your page .
• On page SEO refers to activities you can
perform to your website.

11. White Hat SEO
(On-Page)
• Examples:-
1. Title
2. SEO Friendly URLs
3. Heading Tags
4. Create an XML Sitemap and submit in Google webmaster
5. Internal Links
6. Image Optimization
7. Use social sharing button
8. Post Long Content
9. Google Analytic and webmaster Account
10. Responsive Design
11. Meta Description
12. Site Map Submission
13. Make Robots.txt File
14. Redirects
15. www or non-www
16. Subdomain or subfolder
17. Structured data
18. Validation
19. 404 Customized Page
20. Favicon
21. Security
22. Html/Xml Site map

13. Analysis Of
edubaishoppingfestival.com
• On home page of website photos of gallery are
immovable.
• Use of backspace should be there on pages of websites.
• On home page slideshow of pictures should be linked.
• Post long content should be used on homepage to
rank the site higher on the Google first page.
• Hyphens should be used in URL.
• In Mobile Device copyright part of website is not
readable properly so proper formatting should be
done.
• Use of Map Navigation.
• Use of close button on images.

14. Features Priority
Security
Social
Alt Tag
Performance
Building Strategies
Optimization(images)
Remove Inline CSS
Mobile UI
Minify (CSS)

16. White Hat SEO
(Off-Page)
• Off page refers to techniques that can be used
to improve the position of a website in the
search engine results page (SERPs.) .
• This techniques can’t be handled by any code .
• Off page SEO refers to activities you can
perform outside the boundaries of your
website.

18. White Hat SEO
(Off-Page)
• Examples:-
1. Blogging
2. Forum Postings
3. Directory Submission
4. Social Bookmarking
5. Link Exchange
6. Link Baiting
7. Cross-Linking
8. Photo Sharing
9. Video Promotions
10. Business Reviews
11. Local Listings & Yellow Pages
12. Article Submission
13. Press Release promotion
14. Social Shopping Network
15. Document Sharing
16. CSS , W3C & RSS Directory Submission
17. Widget / Gadget Development

20. How Search Engine Works?

21. Search Engine
• Search engine is a software program designed
to identify and respond to specific questions
called keywords and populate the page called
as SERP with relevant information available on
the web.

22. Crawling Indexing Search Results
There are 3 basic stages , Step how search engine works.
• Crawl :- Content is discovered.
• Indexing :- Content is analyzed and maintain in database.
• Retrieval :- User query is fetched and displayed on search
results.

23. The following are the different types of Search
Engine:
• Crawler Based :- Software program that crawl
on the web – Google yahoo , Google bot
• Meta :- combines all search engines results
and compile into our listing