Tomas Diaz, CEO of flexReceipts, discusses how email receipts can boost a company's personalization program. Email receipts are opened 80% of the time and viewed 3-5 times by up to 3 out of 4 shoppers. There are 4 key reasons why leveraging email receipts is beneficial: 1) they help increase engagement by utilizing transaction details, 2) they boost shopper feedback by making surveys more convenient and increasing response rates, 3) they facilitate automated triggers for welcome, cross-sell, and win back emails which provide feedback opportunities, and 4) they support offline attribution by determining which ads lead to in-store sales and optimizing ad campaigns.

1. TOMAS DIAZ
CEO of flexReceipts
The Essential Email That Can Boost Your
Entire Personalization Program

3. Up to 3 out of 4 shoppers
request an email receipt
Opened up to
80% of the time
Viewed
3-5 times

4. 4 Reasons to Leverage Email Receipts
Shopper
Feedback
Automated
Triggers
Personalization
Offline
Attribution

5. Reason #1: Email Receipts Help Boost Personalization
Utilize transaction details
to increase engagement.

6. Reason #1: Email Receipts Help Boost Personalization

7. Reason #1: Email Receipts Help Boost Personalization
REAL ROI
Revenue from product recommendations
and offers often ranges in the six-figures.

8. Reason #2: Email Receipts Boost Shopper Feedback
Email receipts make it more convenient to complete surveys.
Email receipts show a 10X increase
in survey responses over paper.

9. Reason #2: Email Receipts Boost Shopper Feedback
Great experiences drive store
reputation and foot traffic.

10. Reason #2: Email Receipts Boost Shopper Feedback
Great reviews drive product trust and sales.

11. Reason # 3: Email Receipts Facilitate Automated Triggers
+ Welcome Emails
+ Cross-Sell / Up-Sell
+ Replenishment
+ Win Back / We Miss You
+ Product Reviews
Digital Receipt
Issued
1
Post-Purchase
Emails Initiated
3
Data Passed Securely
+ Events Triggered2

12. Reason # 3: Email Receipts Facilitate Automated Triggers
Combined Open Rate
Click to Open Rate
Conversion Rate
Revenue Per Conversion
Revenue Per Email
ROAS
ACTUAL
21%
13%
4%
$104.89
$0.11
5

13. Automated triggers provide a great
opportunity for direct feedback.
Shoppers:
+ Feel the email is informative
+ Feel the email is relevant
+ Appreciate any extra incentives
+ Enjoy providing input
Reason # 3: Email Receipts Facilitate Automated Triggers

14. 82% Match Rate
~$259m in Revenue Attributed to Facebook Ads
Leads to Increased Optimization
Determine which ads lead to in-store conversions
and create lookalike audiences.
Reason # 4: Email Receipts Support Offline Attribution

15. The Essential Email That Can Boost Your
Entire Personalization Program
Shopper Feedback
Automated Triggers
Personalization
Offline Attribution

16. TOMAS DIAZ
CEO of flexReceipts
hello@flexreceipts.com