PERSONAL BRAND EXPLORATION
Aaron Ernst
Project & Portfolio I: Week 1
February 2023

I have always been a risk-taker and
entrepreneur at heart. Technology’s importance
in my life can not be understated, and I am
constantly discussing the current digital
marketing landscape with associates. As a start-
up executive, I enjoy deploying advanced tactics
and strategies to push the boundaries of
business capabilities. I am always eager to
discuss the “next big thing” and
fi
nd a path to
optimize the success of the technology,
organization and stakeholders involved.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Marketing Manager
• Media Programming Director
• News Analysts, Reporters, and
Journalists
MAVERICK - Always willing to
fi
nd
the truth with relentless pursuit until
it’s discovered. Dedication to honest
reporting of marketing
fi
ndings,
interesting data correlations and
actionable suggestions.
MARKETING & PRODUCTION in SPORTS BETTING

SPORTS MARKETING INDUSTRIES
SENIOR RECRUITERS / DIRECTORS
Margo Jay
Outreach Plan:
• Send Margo all of the past sports projects completed
• Request a discussion to see if any of the projects are
applicable to her clients needs as a recruiter
• Interview for best possible opportunity or start
foundation for future interviews
Director of IT and Digital
Marketing Recruitment at
Engage Partners Inc.
Susan D.
Outreach Plan:
• Research BSN media properties and recent content
• Create an action plan around the job responsibilities in
regards to on-going projects apparent on their sites
• Send project plan to Susan expressing interest in job
role and requesting interview for job
Corporate Recruiter at
BSN Sports
Chris Licata
Outreach Plan:
• Create write-up of Super Bowl summary with Philadelphia Eagles as media example
• Send write-up to Chris requesting interview for the freelance role available
• After speaking, create more content that can be applicable to Heavy’s audience
NFL Editor at Heavy

GOALS
Short Term: (by August 2023)
• Find employment within the sports media industry
‣ Upon graduation (March 2023) I will begin
interviewing for roles within the sports media
industry, and I hope to
fi
nd a paid opportunity
either freelance or full-time by fall.
Mid Term: (by December 2028)
• Leverage expertise in sports media to boost Twitter
‣ With 2-5 years experience in the sports media
industry hopefully publishing pieces I will be
able to grow my social following on Twitter to at
least 2,500 followers.
Long Term: (by December 2038)
• Create my own sports betting media brand
‣ Launch my own brand and company that
surrounds the successful sports betting
lifestyle and other ancillary sources of revenue

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Broadcast Script Writing
SOFT
HARD
Novice / Adept / Expert
Live Video Production Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Database management skills
SOFT
HARD
Novice / Adept / Expert
Content and web platform development skills Novice / Adept / Expert
Communicating with Supervisors and Peers Novice / Adept / Expert
Organizing, Planning and Prioritizing Work Novice / Adept / Expert

I help media companies increase engagement
with their targeted audiences through data-driven
and creative content development.
PROMISE

CREDENTIALS
Work Experience:
• Coach & mentor, inplayLIVE
• Digital marketing strategist, IGW
Education:
• Sportscasting Certi
fi
cate,
Full Sail University (2023)
• Masters of Business Administration
Quantic Business School (2017)
Recent Achievements:
• “Community Captain” @ inplayLIVE
• Recent writer of op-ed in NJ.com Picture Relevant
to Your Industry
Goes Here
• Bachelor’s in Engineer Science,
Vanderbilt University (2011)

COMPETITION
Justin Nicolosi
Industry Experience:
• Podcast Creator and Producer of The
Nick Report
• Teacher at Huntington Learning Center
Education:
• Sportscasting Certi
fi
cate at Full Sail University
• Bachelor’s from University of Central Florida
Leadership Experience:
• Course Directors Award for Sports Digital Production
Skills and Pro
fi
ciencies:
• Podcast Creation
• Star Wars Collectable Expert
Aaron Ernst
Overall Online Presence:
• 42 connections, customized banner image customized,
headshot is good with open to work tag
• Pro
fi
le is lacking in details and experience
• Pro
fi
le is lacking in posts and published articles
• Un
fi
nished podcast site, non-customized link
• Grade: Poor, 50 out of 100
Industry Experience:
• Sports Betting Leader & Content Creator
at inplayLIVE
• Digital Marketing Strategist at
Infographic World
Education:
• Sportscasting Certi
fi
cate at Full Sail University
• MBA from Quantic School of Business
• Bachelor’s from Vanderbilt University
Leadership Experience:
• “Community Captain” at inplayLIVE
• Published writer of op-ed in NJ.com
Skills and Pro
fi
ciencies:
• Logistics - 16 endorsements
• Sales Management - 15 endorsements
• Business Strategy - 13 endorsements
Overall Online Presence:
• 1400+ connections, customized banner image,
professional headshot
• Pro
fi
le lacks details, few posts and publications, social
media volume overall is very low, custom URL
• Grade: Good, 85 out of 100

COMPETITION
Ryan Dunn
Industry Experience:
• Brand Manager, The Boston Beer Company
• Podcast Host & Freelance Writer
Education:
• Bachelor of Science, Boston College, Wallace E.
Carroll School of Management
Leadership Experience:
• 2015 Hill Holliday Young Speaker Award
• Boston College Athlete Director’s Award for Academic
Achievement
Skills and Pro
fi
ciencies:
• Social Media, 21 endorsements
• Writing, 12 endorsements
Aaron Ernst
Overall Online Presence:
• 1,447 connections, customized banner image
customized, headshot could use improvement
• Pro
fi
le has some details about experiences
• Pro
fi
le has few posts and published articles
• Link to of
fi
cial podcast site, non-customized link
• Grade: Good, 89 out of 100
Industry Experience:
• Sports Betting Leader & Content Creator
at inplayLIVE
• Digital Marketing Strategist at
Infographic World
Education:
• Sportscasting Certi
fi
cate at Full Sail University
• MBA from Quantic School of Business
• Bachelor’s from Vanderbilt University
Leadership Experience:
• “Community Captain” at inplayLIVE
• Published writer of op-ed in NJ.com
Skills and Pro
fi
ciencies:
• Logistics - 16 endorsements
• Sales Management - 15 endorsements
• Business Strategy - 13 endorsements
Overall Online Presence:
• 1400+ connections, customized banner image,
professional headshot
• Pro
fi
le lacks details, few posts and publications, social
media volume overall is very low, custom URL
• Grade: Good, 85 out of 100

BRAND POSITION
For media companies who want to produce highly
engaging content, I provide a unique millennial
perspective because my technology skills in
combination with communication abilities allow
me to get my message across to cross-
generational teams producing at a high level.
“THE SWISS-ARMY MARKETER”

NETWORKING & MARKETING
Industry Events & Organizations
• GT Sports Marketing Show
‣ March 31 - April 2, 2023 | New Jersey Convention Center
• 2023 Sports Events Marketing Experience
‣ March 24 - March 25, 2023 | American University
• Branding and Marketing Convention
‣ March 10 | 350 5th Ave, New York, NY
Digital Marketing
• Primary Content: I will continue to write sports betting based
op-ed essays for submission to national and regional media
outlets. I will also develop a brand new site to promote and
further explain these essays with infographics and videos.
• Primary Tools: Twitter has to be a major focus since sports
betting has a huge following on that network, 4-5 posts per
week. LinkedIn will also serve to attract followers to the
brands I’m promoting, 2-3 posts per month.
• Website: Building a sports betting community will be the goal
of the website which will combine all of the media
acknowledgements and successes I have promoted.

PROFESSIONAL DEVELOPMENT
Mentor
• A professional writer and editor has been the biggest
mentor and in
fl
uence on my recent skill development. I
will continue to co-develop brand ideas and opinion
pieces for national media.
• A professional video editor and producer is the next
needed mentor I need to acquire to further develop my
career in this
fi
eld.
Formal Education
• Sportscasting Certi
fi
cate, Full Sail University, 2023
• MBA, Quantic School of Business, 2017
• Bachelor’s Science, Vanderbilt University, 2011
Technical Skills
• Graphic Design, Canva.com, 2013
• Sportsbook Navigation & Tracking, inplayLIVE, 2021
• Video Production, Adobe Premier Pro, 2021
Soft Skills
• Sales presentations, RateLinx, 2014
• Social media segmentation & analysis, Cubeyou, 2017
• Sports betting mentoring, inplayLIVE 2021

AARON ERNST
You know how clouded the sports betting
media space is? Well, what I do is develop
unique viewpoints that are not common within the
current sports betting industry. In fact, after my
fi
rst written piece was
published, two more journalists contacted me for follow to write their own
piece on the same topic. I have created free webinars and sports betting
tracking spreadsheets that are currently being used by hundreds of sports
enthusiasts.
“

REFERENCES
Occupation keyword search. O*NET OnLine. (n.d.). Retrieved February 12, 2023,
from https://www.onetonline.org/
fi
nd/result?s=sports
Maverick brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, April 13). Retrieved February 12,
2023, from https://www.kayeputnam.com/brand-archetype-maverick/
Margo Jay - Director of IT and digital marketing recruitment - Linkedin. (n.d.).
Retrieved February 12, 2023, from https://www.linkedin.com/in/margo-
jay-42273945
167,000+ sports jobs in United States (1,755 new). 167,000+ Sports jobs in United
States (1,755 new). (n.d.). Retrieved February 12, 2023, from https://
www.linkedin.com/jobs/search/?
currentJobId=3473784773&keywords=sports&refresh=true&start=25
Chris Licata - NFL editor - heavy sports | linkedin. (n.d.). Retrieved February 12,
2023, from https://www.linkedin.com/in/chrislicata
Susan D - Corporate Recruiter - Linkedin. (n.d.). Retrieved February 12, 2023, from
https://www.linkedin.com/in/susan-d-0ab217184/
11-2021.00 - Marketing Managers. O*NET OnLine. (n.d.). Retrieved February 12,
2023, from https://www.onetonline.org/link/summary/11-2021.00
Justin Nicolosi - podcast creator and producer of the Nick Report ... (n.d.). Retrieved
February 12, 2023, from https://www.linkedin.com/in/justin-
nicolosi-9776021ba
Ryan Dunn - Brand manager - hard mountain dew - linkedin. (n.d.). Retrieved
February 12, 2023, from https://www.linkedin.com/in/ryan-dunn-76715443
Branding and Marketing Convention. Digital Nonagon. (n.d.). Retrieved February 12,
2023, from https://digitalnonagon.com/event/branding-and-marketing-
convention/
2023 sports events marketing experience (the Seme). Eventbrite. (n.d.). Retrieved
February 12, 2023, from https://www.eventbrite.com/e/2023-sports-events-
marketing-experience-the-seme-tickets-461809162637
GT Sports Marketing Show. 10Times. (n.d.). Retrieved February 12, 2023, from https://
10times.com/gt-sports-marketing-new-jersey